TeamViewer, a leading global provider of remote connectivity and workplace digitalization solutions, today announced the inclusion of its flagship enterprise solution, TeamViewer Tensor, in the Google Cloud Marketplace, following a previous listing in the enterprise marketplaces of SAP and Microsoft.

Customers using Google Cloud Marketplace will now be able to benefit more easily from best-in-class remote support and management functionalities as well as a wide range of integrations and partners including Salesforce, ServiceDesk, Freshworks, Lansweeper, Malwarebytes and Ivanti Neurons, among others.

Alfredo Patron, Executive Vice President Business Development at TeamViewer, said: "Listing TeamViewer Tensor in key marketplaces such as Google Cloud, Microsoft and SAP confirms our position as the global de facto standard for remote connectivity, even in the enterprise segment. IT managers and procurement teams can now even more easily benefit from our secure, scalable and industry-proven capabilities. This underscores our commitment to leading solutions in the digital workspace and demonstrates the trusted relationship we have with our partners."

TeamViewer Tensor is a cloud-based enterprise remote connectivity solution with a focus on security, scalability, and ease of integration. Key features include high-end security protocols, broad device support, scalable deployment options, robust compliance and auditability as well as designated role management and access control. Tensor addresses diverse business needs such as remote access and support for IT and embedded devices, remote work, and AR-enabled assistance, making it a versatile choice for today's enterprise.

Setting a new standard for measurement solutions and advanced analytics in healthcare advertising

Viant Technology Inc., the leading people-based advertising technology company, today announced a new integration with PurpleLab™, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US, to create an unparalleled measurement solution for healthcare marketers.

With the healthcare industry constituting a substantial 17% of the U.S. GDP¹ and healthcare spending in digital advertising set to grow at double-digit rates², the need for a robust measurement solution is paramount for healthcare marketers. Viant's integration with PurpleLab™ promises to empower healthcare brands and advertisers by providing access to closed-loop, de-identified measurement and reporting all in a single platform.

“Both Viant and PurpleLab continue to innovate, particularly in the areas of data, cookieless measurement, and analytics, and this integration will enable healthcare brands to better optimize their campaigns and gain valuable insights for prescription optimization, healthcare providers, and physician-level data,” said Tara Nanda, Vice President, Addressable Strategy and Activation at KINESSO.

Through this integration, Viant will provide advertisers with advanced healthcare analytics, leveraging PurpleLab's extensive claims database, HealthNexus, their expertise in evaluating provider performance, and Viant’s cookieless Household ID. The result will be a comprehensive and sophisticated measurement solution aggregating prescription optimization, healthcare providers (HCP), and physician-level data.

“PurpleLab is excited to partner with Viant. Our integration will give healthcare brands and advertisers access to an advanced measurement solution, enabling them to make more informed decisions, reshape campaign messaging, target more effectively, and drive better patient outcomes in the healthcare industry,” said Mark Brosso, founder and CEO of PurpleLab.

Seismic’s latest appointment deepens its leadership bench, elevates company’s ability to provide enablement solutions to world-class brands and global enterprises

Seismic, the global leader in enablement, today announced it has named Celaena Powder to General Counsel, effective immediately. Previously serving as Seismic’s Vice President of Legal, she will continue overseeing the organization’s legal, information security, and global privacy functions, as well as expanding her focus on external-facing legal and corporate affairs.

Celaena’s promotion follows a string of news and growth for Seismic as it continues to evolve and mature into a global technology leader. Last month, the company added Russell Webb to its international leadership team to maintain its momentum in Europe and Asia-Pacific markets, where Seismic drove double-digit revenue growth year-over-year. It was also named the winner of the 2023 Aragon Research Innovation Award in Sales Enablement for the fourth time. Before that, Seismic unveiled several new product innovations at its sold-out annual customer conference, Seismic Shift, including generative AI-powered Aura Copilot and Seismic for Meetings.

“In our ever-changing industry, especially with the artificial intelligence boom, Seismic must have the right leadership in place to ensure we are ahead of the latest compliance and legal standards. That’s why I’m excited to see Celaena step into her expanded role as GC,” said Doug Winter, cofounder and CEO, Seismic. “Celaena leads from the front and has made invaluable contributions to our organization thus far. She will be integral to our continued success.”

In her three-year tenure at Seismic, Celaena has demonstrated effective leadership in scaling the legal team and supporting the company’s rapid growth, including leading Seismic through strategic acquisitions and funding rounds. She has also served as a key partner to Seismic’s go-to-market teams and customers.

“Seismic's commitment to excellence and passion for our customers make it a special place to work, and I'm grateful to Doug, Seismic's leadership team and the board for the opportunity to be part of Seismic's story,” said Celaena. “I look forward to continuing to partner with the Seismic team, our customers, and our stakeholders to further Seismic's position as the global leader in enablement.”

Prior to joining Seismic, Celaena worked at Gunderson Dettmer, primarily serving the firm’s technology clients. A member of TechGC, she earned degrees from the University of California Los Angeles School of Law and New York University.

Badge Integrates with Auth0 Marketplace to Enable Privacy-Preserving Authentication to Okta and Auth0 Customers

Badge Inc., the award-winning privacy company enabling Identity without Secrets™ today announced the availability of its novel privacy-preserving authentication solution on Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Okta Customer Identity Cloud powered by Auth0.

The partnership will provide customers with easy access to integrate Badge's novel privacy solutions to enable unprecedented multi-factor authentication experiences across all channels, including new and shared devices.

The Badge integration allows Auth0 customers to enroll once and authenticate on any device with their preferred biometrics and factors for a safe and holistic user experience. This enables seamless cross-platform device authentication without passwords or stored secrets. The Badge integration complements Auth0 extensible identity, and the ease in which customers can seamlessly integrate adjacent technologies to facilitate the successful execution of larger projects such as digital transformation, threat detection, compliance, and customer conversion.

Through the use of open identity standards including OIDC and SAML, Auth0 customers can now easily integrate Badge into their IAM workflows through simple and code-free configuration options. This ability to seamlessly select Badge is allowing customers to quickly and efficiently achieve privacy and security compliance in highly regulated and complex use cases.

"Badge is revolutionizing privacy for consumers so that enterprises can safely move to a future without the liability of storing user biometric templates, pins, or secrets," says Charles Herder, Badge Co-founder and MIT Cryptography Ph.D. "Our partnership with the Okta and Auth0 teams is in line with our commitment to integrate our patented and award-winning technology seamlessly with partners using open standards to extend privacy-preserving authentication to the masses."

"It has been really exciting to work with Badge on a newly-built partner integration for the Auth0 Marketplace. This best-in-class solution adds an integral privacy layer to our platform that provides our customers with greater choice of flexibility and security," said Cassio Sampaio, SVP of Product at Auth0.

Okta reviews partner integration functionality and makes available integrations that are easy to discover and integrate for customers. Partners can participate in the growing demand for digital identity solutions and increase their visibility as part of Auth0 Marketplace.

Bitly's new customizable Analytics dashboard expands the company's analytics capabilities for unified insights across short links, QR Codes, and Link-In-Bio solutions.

Bitly Inc., the world's leading Connections Platform, today introduced a new customizable Analytics dashboard to enhance the company's data analysis capabilities. The new dashboard helps businesses seamlessly track, monitor, and optimize engagement with their short links, QR Codes, and Link-In-Bio by consolidating these insights into one centralized view. Bitly users can now create custom data visuals and access essential metrics like time, location, and referral data so that they can uncover trends to help their business grow. This establishes a new standard for insight-driven analytics for online and offline connections.

Professionals who rely on data for decision-making are challenged in being able to efficiently analyze and track the combined performance of short links and QR Codes within a single platform. The growing use of short links and QR Codes together to improve multi-channel performance is apparent to Bitly's users. On average, Bitly customers are currently using up to 16 short links and QR codes across three to four different channels. With enhanced insights, Bitly analytics now simplifies the ability for customers to track and analyze short link and QR Code performance for anyone who needs to make evidence-based decisions to create stronger customer connections.

"Our users depend on data to meticulously track short link and QR Code performance to make stronger data-driven and cost-effective decisions for their businesses. The major challenge for many businesses is consolidating this data on a single platform," said Kelsey Stevenson, CPO, of Bitly. "Bitly's customizable Analytics dashboard helps our users seamlessly manage the wealth of data generated by short links and QR Code scans in one place, helping to empower every team member to make swift, data-informed decisions to boost overall business value with confidence."

Key Features:

• Customizable dashboard in the form of real-time charts and graphs.
• More granular data for links, QR Codes, and Link-in-bio, including geographic locations, referral sources, click engagements, QR Code scans over time, and more.
• Downloadable data on the dashboard through any module in multiple formats.
• Aggregate link clicks and QR Code scan tracking for a comprehensive overview, or filter individually for focused analyses.
• Enhanced audience targeting capabilities to better understand when, where, and how target audiences interact with brands.

Bitly Analytics is now available to paid Bitly users to quickly and easily access combined engagement metrics for business needs.

The two industry-leading tech companies will now operate as a singular brand, named Later, with a shared mission to build the world's first Social Revenue Platform™.

Today marks a significant milestone in the social marketing space as two industry leaders, Later and Mavrck, officially become one brand, with a new logo and mission.

Mavrck, an award-winning influencer marketing solution, acquired Later, a leading social media management platform and link in bio tool, in April 2022.

Under the united banner of Later, their three flagship products are:

• Later Social™: a social media scheduling and management tool for all major social platforms.
• Later Influence™: an enterprise-level influencer marketing solution.
• Later Link in Bio: a fully customizable link in bio tool that helps drive traffic and revenue from Instagram & TikTok.

"Together, we now serve more than eight million users and enterprise clients," said Lyle Stevens, CEO, Later. "The two companies are united by a shared passion to enable people to make a living with their creativity through our first-ever Social Revenue Platform."

The unified platform is actively in development with a vision to seamlessly integrate the finest features of social media management, influencer marketing, and link in bio tools onto a singular platform. This all-in-one destination aims to empower brands, marketers, and creators to effortlessly reach new audiences, drive engagement, and generate predictable ROI.

"Innovation is core to our ethos and our team is committed to pioneering the next wave of solutions in the social marketing era. As we unify our product lines, we'll release a series of new integrated experiences, tools, and services that maximize how brands and influencers drive predictable performance through social," said Justin Withers, Chief Product Officer, Later.

As part of the brand unification, Later also unveils new branding that signifies a step forward in our journey to enrich the experiences of our customers.

"Our rebrand is more than a visual change; it reaffirms our dedication to nurturing and empowering our community and customers," said Sarah Bugeja, VP of Marketing, Later. "We aim for Later to be your success partner, providing innovative solutions for marketers and creators to achieve their social marketing and revenue goals effectively."

Now unified under the Later banner, all employees will continue to operate remotely and from hub cities in Boston, MA, Toronto, ON, and Vancouver, BC.

"Uniting under the Later brand gives us a clear focus on delivering value to our customers and the creators we collaborate with. We're thrilled to collaboratively shape the future of social media marketing with them," added Lyle Stevens, CEO, Later.