customer experience management 22 Jan 2024
Nextiva, a leading provider of customer experience solutions, is making strategic strides in the CX evolution through the acquisition of Thrio. Thrio is an award-winning contact center software company renowned for its expertise in AI-driven customer experience. This acquisition signifies the next step in Nextiva's mission to democratize customer experience technology for businesses of all sizes.
Nextiva is an early mover in the connected conversations space and now powers billions of conversations, including digital interactions. All of this will be available in one, cohesive experience. Nextiva customers will gain immediate access to Thrio's offerings.
"We're excited about the possibilities this acquisition brings. It's a logical step and brings us to the forefront of CX solutions. Now Nextiva has a clear path to market success, with nothing in its way," said Tomas Gorny, CEO at Nextiva emphasizing that this is not just another acquisition.
This strategic move not only holds promise to delight our customers and 'future proof' them against an ever-changing technology landscape, but also underscores the alignment of vision between Nextiva and Thrio. The shared commitment to a common goal reinforces the consistent vision Nextiva has upheld for over 15 years of democratizing access to CX technologies . This is the second acquisition Nextiva is making in less than 2 years, starting with their investment in Simplify360 and now extending to Thrio.
"Joining the Nextiva family will accelerate our shared mission on a global scale. Together, we are putting an end to the CX technology gap between small and large companies." said Edwin Margulies, CEO of Thrio.
Nextiva's acquisition of Thrio is about empowering every business to operate with the efficiency and sophistication traditionally associated with Fortune 500 companies.
customer data platforms 22 Jan 2024
The Customer Data Platform (CDP) industry continued to attract new participants in the second half of 2023 despite challenging business conditions, according to the CDP Institute's latest Industry Update report. Most of ten companies added in the latest edition of the report were small firms started in the past five years and focused on profile building and analytics. In previous reports, many added vendors were older, larger firms that adding CDP features to existing campaign and delivery products.
"The CDP market still contains pockets of opportunity for new vendors to fill," commented CDP Institute Founder and CEO David Raab. "Companies specializing in a particular region, industry, or price point continue to identify niches where they can compete."
Industry growth remained sluggish during the six--month report period. Employment and cumulative funding both rose 2%, well below historical averages. Total industry size was reported as 186 firms, 16,381 employees, and $6,917 million funding. The CDP Institute estimates industry revenue will reach $2.5 billion in 2024.
There was some improvement in employment growth at previously listed companies, which rose by 1.1% compared with just over 0.5% in the preceding report. The share of firms reporting an employment increase rose from 62% to 65%. Larger companies showed better results than smaller firms: employment rose 2.1% at the largest 25% of firms, compared with a drop of 1% at the remaining 75%.
technology 22 Jan 2024
Aptoide, the leading alternative app distribution and monetization platform, surged forward in 2023, achieving critical milestones that cement its leadership in the mobile gaming industry.
The platform amplified its catalog by partnering with gaming giants like Gardenscapes, Matchington Mansion, Evony: The King's Return, The Walking Dead: Survivors, Age of Apes, Infinite Magicraid and Triple Match 3D. These collaborations underline Aptoide's commitment to delivering diverse, high-quality gaming experiences to its global user base.
Aptoide's exceptional 75% year-on-year revenue growth stands as a testament to its innovative approach and unwavering dedication. This significant increase not only reflects user satisfaction but also highlights the platform's appeal to developers, reinforcing its industry foothold.
Building on this momentum, Aptoide secured a €8.5 million investment from Digital Turbine (DT), marking a key development in their strategic partnership. This funding reinforces DT's initial investment in October 2022, emphasizing their joint determination to revolutionize app distribution and monetization.
Playing a crucial role in the partnership is GamesHub, a joint effort between Digital Turbine and Aptoide. GamesHub is a game app store that is fast becoming the relevant platform for the main operators in the United States. The platform's strategic partnerships with mobile carriers like ATT, Verizon, USCellular, Tracfone, Cricket and BLU US position it for significant growth in 2024.
Paulo Trezentos, Aptoide's Founder and CEO, remarked, "Our accomplishments in 2023 validate our commitment to delivering exceptional experiences. The expansion of our gaming catalog and substantial growth underscores our relentless pursuit of innovation".
Álvaro Pinto, Aptoide's Founder and COO, added, "We are proud of our team's dedication in achieving these milestones. Our collaborative efforts have empowered us to redefine app distribution, offering unparalleled solutions to both users and developers".
Aptoide's expansion in 2023 showcases its success in driving change in the app distribution landscape, providing ever-stronger, cutting-edge solutions for both users and developers. With several landmark regulatory decisions expected in the coming months, 2024 should see the company further extend its leadership in the mobile gaming industry.
technology 22 Jan 2024
Based on a ground-breaking study by Reach3 Insights and The Keller Advisory Group, Reach3 developed and launched the world's first and only, holistic and fully-integrated solution to predict and measure the engagement, cultural relevance, shareability and brand impact of experiential brand activations. The study revealed compelling statistics, emphasizing the emotional connection and uniqueness of brand experiences. To address measurement challenges, Reach3 uncovered three foundational pillars: pre-testing for risk reduction, in-the-moment engagement for real-time insights, and post-event reflection and behavior to connect activations with tangible business impact. The solution produces a predictive performance score based on a proprietary index bolstered by a new set of norms that can be used to benchmark impact and ROI.
Reach3 Insights, in collaboration with renowned expert in consumer influence Ed Keller, have released the first and only solution created specifically to predict and measure engagement, cultural relevance, shareability and brand impact of experiential brand activations.
The Brand Experience Predictor (BXP) enables marketers to gain fast and contextual feedback from consumers on potential brand experience activations through predictive analytics on intent to share (word of mouth and social), intent to engage or purchase and overall brand impact. BXP features diagnostics identifying for brands what the most compelling experiential aspects would be for a target, as well as what would not resonate. The solution also includes a normative database for brands to compare analysis of their activations against other experiential brand activations in its category. Early adopters of the solution have been Coca-Cola, US Cellular and a major music streaming service.
Investment in Experiences is booming:
The overall investment in experiential events is steadily increasing.93% of event marketers express that their companies give priority to hosting events and approximately 63% of marketers have intentions to arrange an increased number of experiential marketing events. The rise of virtual events is also meteoric, with the market estimated to hit $657 billion by 2030.
Consumers and Influentials prefer experiences over traditional advertising:
BXP was developed based on the results of a comprehensive study executed in partnership between Reach3 Insights and The Keller Advisory Group. Notable findings include:
Challenges in Measurement:
Despite overwhelming consumer enthusiasm for experiential activation and booming budgets existing approaches to measurement had several major issues:
Measuring impact across three key pillars:
"Most solutions fail to address the key pre-testing phase and move directly to execution" says Matt Kleinschmit, Founder and CEO, Reach3 Insights. "The Brand Experience Predictor (BXP) allows brands to predict engagement, shareability, and brand impact which is crucial for risk reduction and performance" he says. BXP also makes it easier for brands to engage participants in-the-moment on their mobile device, in-situ when they are experiencing a brand activation. In the moment feedback is the second key pillar of measure. Post-event Reflection is the third pillar. BXP removes the friction of re-contacting on-site attendees at future dates which makes linking post-event behavior and overall impact to the activation less challenging.
Greg Pharo, Senior Global Director, Holistic Communications & Marketing Effectiveness at Coca-Cola, emphasized that global brands are making significant investments in experiential campaigns. Yet, despite the shift in spend, brand have struggled to demonstrate ROI effectively. BXP fills this gap. According to Mr. Pharo "BXP is the only integrated and unified solution for measuring the impact and effectiveness of experiential marketing campaigns in the world.'"
technology 22 Jan 2024
Vitruveo, the groundbreaking blockchain platform designed exclusively for creators, proudly announces a significant milestone, having exceeded $1 million in NFT (Non-Fungible Token) sales. The achievement marks a momentous step forward for the ecosystem, which has rapidly gained traction within the creator and Web3 community.
This remarkable accomplishment reflects the growing demand for Vitruveo's unique approach to empowering creators in the digital age. Vitruveo's innovative blockchain ecosystem enables artists to tokenize and monetize their work securely, providing them with new avenues for revenue generation and audience engagement.
Vitruveo achieved the milestone through the sales of its Booster and Super Booster NFTs. Embedded in every NFT is a piece of art by renowned global artists, and each artwork is Augmented Reality (AR) -enabled so that the buyer gets their own unique experience of the art they collect. In December 2023, all Booster and Super Booster NFT artworks got showcased at Times Square, New York.
On top of receiving a set amount of $VTRU tokens, Vitruveo’s native cryptocurrency, holders of the NFT earn 30% of the commission fee from art sales. They can also take advantage of Vitruveo’s early adopter rewards through the protocol’s unique built-in rebasing function where holders can see their $VTRU tokens compound over time without having to worry about inflation.
In a recent statement, Nik Kalyani, Founder and CEO of Vitruveo, expressed gratitude for the overwhelming support from both creators and the broader community. "We are thrilled to have crossed the $1 million mark in NFT sales, and we are deeply grateful to our vibrant community who trust in Vitruveo’s vision to become the most trusted blockchain for creators in existence. This success reinforces our commitment to providing creators with a blockchain platform that empowers them to thrive in the digital economy."
The funds raised through the NFT sales will be strategically allocated to strengthen and evolve Vitruveo's ecosystem. Key areas of focus include enhancing platform features, expanding partnerships, covering exchange liquidity, and deploying cutting-edge decentralized applications (Dapps) to ensure a seamless and secure experience for creators and collectors alike.
technology 22 Jan 2024
Buxton, a market leader in retail customer analytics, and Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands, have joined forces in an exciting acquisition by Buxton. While the deal's financial terms remain undisclosed, Buxton believes this strategic collaboration can revolutionize the landscape of data-driven consumer insights.
Founded in 1994, Buxton aims to redefine the realm of customer analytics by incorporating psychographics and buying behaviors, providing businesses with a holistic understanding of their customers. Elevar, since its inception, has sought to empower e-commerce brands with a comprehensive conversion tracking solution that helps optimize ad campaigns and maximize customer re-engagement.
"Understanding customers and predicting their needs is critical for consumer-oriented businesses to thrive in today's omnichannel, rapidly changing environment," emphasized Jim Swift, CEO at Buxton. "Elevar and Buxton both place customer journey and behavioral analytics at the core of their products. While our platforms have historically varied in approach, our complementary capabilities are a winning combination. As an omnichannel powerhouse, we aim to deliver intelligence that can help to shape the future of both online and in-store experiences."
The collaboration deepens Buxton and Elevar's commitment to customer-centricity, seeking to usher in an era of unparalleled insights that foster a perpetual, interactive exchange between brands and customers. Buxton believes this partnership will enable a profound understanding of buyers and their behavior, allowing companies to provide invaluable intelligence and conversion events to leading marketing platforms, boosting engagement across omnichannel touchpoints.
"As the lines of in-store and online shopping continue to blur, we believe this synergy will enable our customers to orchestrate extraordinary customer journeys and true personalized one-to-one marketing," noted Brad Redding, CEO and Founder of Elevar.
The combination of Elevar’s data capture ingenuity and Buxton’s analytics prowess unlocks powerful consumer understanding, and the integration with Shopify and other POS and marketing systems empowers marketers to act on that information seamlessly. Moving forward, Buxton will continue to focus on delivering AI powered intelligence solutions to brands.
Tanner Austin, Senior Vice President at PSG, expressed enthusiasm about the partnership, stating, "We believe that the complementary combination of Buxton’s innovation in analytics and Elevar’s conversion tracking platform will better serve customers across core end-markets. We are excited to partner with Buxton and Elevar during this next phase of growth.”
This strategic move marks a pivotal moment in the evolution of data-driven insights, positioning Buxton and Elevar as leaders in shaping the future of customer engagement across multiple channels.
technology 22 Jan 2024
QuantaSing Group Limited (“QuantaSing” or the “Company”), today announced the appointment of a new independent director and a change to the audit committee of the Company’s board of directors (the “Audit Committee”).
Mr. Chenyang Wei was appointed as an independent director of the Company and as a member of the Audit Committee, effective on January 22, 2024.
Mr. Chenyang Wei has served as the Associate Dean of Institute for Fintech Research, Tsinghua University and Director of China Insurance and Pension Research Center, the National Institute of Financial Research, Tsinghua University PBC School of Finance since April 2019. From December 2016 to March 2019, Mr. Wei served as a senior managing director and chief U.S. economist in Zenity Asset Management Inc., a Silicon Valley-based asset management firm focusing on multi-sector asset allocation in the U.S. financial market. Prior to joining Zenity, Mr. Wei served as a director and head of credit research at AIG from August 2012 to December 2016. From June 2011 to August 2012, Mr. Wei was a senior economist with Federal Reserve Bank of Philadelphia. From 2006 to 2011, Mr. Wei was an economist with Federal Reserve Bank of New York. Mr. Wei is also an independent director of PICC Property and Casualty Company Limited, HSBC Life Insurance Company Limited and Waterdrop Inc. He also served as an independent director of China Index Holdings Limited from May 2022 to April 2023. Mr. Wei received a bachelor’s degree in finance from Tsinghua University in 1996, a master’s degree in economics from McCombs School of Business, University of Texas at Austin in 2000, and a Ph.D. in finance from Leonard N. Stern School of Business, New York University in 2006.
analytics 19 Jan 2024
Qlik®, a global leader in data integration, analytics, and AI, today announced the acquisition of pivotal intellectual property (patents and technology) from Kyndi, an innovator in natural language processing, search, and generative AI. This acquisition will support a transformative approach to how organizations interpret and process unstructured data. Kyndi's CEO and leading AI experts will join Qlik as part of the acquisition. This move signifies a substantial advancement in Qlik’s vision of delivering precise, contextually-rich answers to complex business questions. The acquisition leverages the combination of Qlik Cloud’s structured data mastery with Kyndi’s pioneering unstructured data technologies, reinforcing Qlik's position as a transformative market leader in how organizations utilize data.
By embracing Kyndi's expertise and proprietary technology, Qlik steps forward in unlocking valuable insights from customers’ ever-growing reservoirs of unstructured data, integrating these insights seamlessly with structured data analytics. This move not only continues Qlik's extensive track record in AI leadership, but also emphasizes its commitment to providing comprehensive, enterprise-wide solutions that address the critical need for in-depth analytics across all forms of data.
Addressing challenges in current answer engines, Kyndi's expertise enables Qlik to offer innovative solutions for managing and curating answers, unlocking new use cases for decision-making from a vast spectrum of data sources. This empowers users with comprehensive, quality-assured insights, setting a new benchmark in the data analytics landscape.
James Fisher, Qlik Chief Strategy Officer, said, "The acquisition of Kyndi's assets represents a key step in Qlik’s AI vision, supporting our ability to deliver rich, trusted answers from complex business questions. It enhances our established leadership in AI, ensuring that Kyndi's innovative unstructured data processing combined with our powerful structured analytics will unlock richer and more actionable insights for our customers."
Ryan Welsh, Founder and CEO of Kyndi, expressed, "I’m thrilled to join the Qlik team. Qlik is perfectly positioned to deliver on the promise of generative AI. We have a unique opportunity to enhance how AI-powered insights create value for customers. Introducing our innovations into Qlik's technology will enable the merging of structured and unstructured data, thereby empowering users with deeper insights and more informed decisions across a wide range of business scenarios."
Nathan Hoover, Innovations Supervisor at UPS, said, “The evolution of Qlik's AI portfolio demonstrates the remarkable potential for ongoing collaboration. Qlik's dedication to driving innovation in AI aligns with UPS's commitment to leveraging cutting-edge technology for business transformation. The future looks promising.”
This acquisition directly addresses the rapidly growing volume of unstructured data in the world. Qlik's incorporation of Kyndi's technology into its cloud solutions enriches decision intelligence by providing more comprehensive answers with enhanced context and relevance. This advancement strengthens the management and curation of enterprise data, fostering trust and consistency across organizations while upholding stringent governance and security standards.
Mike Leone, Principal Analyst at Enterprise Strategy Group commented, "Qlik's acquisition of Kyndi’s assets is a significant move that reinforces its already established AI credentials and vision in the decision intelligence space. Recognizing the criticality of enabling the combined analysis of structured and unstructured data, Qlik has positioned itself at the forefront of innovative analytics. By anticipating the surge in unstructured data analysis, this will enable Qlik’s customers to gain better insights that enhance decision-making across various industries."
This acquisition lays the groundwork for innovative future product announcements, to be revealed at Qlik Connect in Orlando, Florida from 3-5 June 2024. It underscores Qlik's leadership in Generative AI, expanding its capabilities and market presence.
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