MetaRouter's game-changing Sync Injector empowers companies to move their third-party tags server-side without compromise by using novel pathways to negotiate for and surface anonymous tracking IDs. This enables proper attribution within advertising and marketing tools while also reducing identity requests from 3rd parties to significantly improve performance. All while placing compliance and control into the hands of your organization.

MetaRouter, pioneers in server-side tag management, today announced enhancements to its proprietary Sync Injector. This feature allows for anonymous and known user tracking via server-side event routing without the burden of needing pesky third-party tags. 

Third-party web tags are vital for tracking and understanding user behavior and ad performance. Unfortunately, organizations that have made the investment into server-side tag management have encountered signal loss associated with the elimination of anonymous visitor tracking. The result is a loss in accurate analytics to inform strategies that encourage the unknown to known user journey and associated re-engagement techniques.

To truly capture all the benefits of a server-side tagging strategy, including full data control, increased page performance and reduced privacy risk while retaining the insight and strategic advantage of anonymous visitor tracking, companies need a solution that can surface those tracking identifiers without the added bloat and complexity of third-party scripts.

MetaRouter's Solution: Breaking the PII Barrier without Sacrificing Privacy

MetaRouter's solution acknowledges the complexity in the depth and breadth of the technical tracking and analytics landscape. Each provider — be it a walled garden, analytics system, CDP or DSP — leverages its own approach toward synchronizing cross-site identifiers. Each provider also maintains their own respective pathways, and endpoints with required fields, timestamps, hashes, etc., all of which must be provided precisely for the right identifier to be surfaced. In a testament to their commitment to providing a truly tagless server-side tag manager, MetaRouter has spent the past four years uncovering these pathways through experimentation, partnership and ingenuity.

The Sync Injector offers a unique solution that enriches server-side event streams with a robust ID graph allowing organizations to retain the anonymous view-through attribution capabilities provided by client-side tracking code, while simultaneously eliminating the negative side effects they introduce to page performance and data security.

"MetaRouter's Sync Injector represents a paradigm shift in server-side tag management," said Greg Brunk, Head of Product at MetaRouter. "By unlocking the value of anonymous user data, we empower businesses to gain a deeper understanding of their entire customer base, optimize marketing campaigns and make data-driven decisions with greater confidence, all without dependencies on third-party tags. As a platform that gives enterprises total control of their customer data and future-proofing their collection and integration efforts, we are always studying and adapting to evolving browser trends, public regulations and new identity frameworks. Our Server-Side Tag Management platform stands out with its commitment to control, performance, modernization and privacy in the ever-changing customer data landscape."

Leading companies like The Home Depot, Apple Leisure Group, HOMER, and Outside Media are using Sync Injector to facilitate efficient server-side tracking and attribution while preserving user privacy.

MetaRouter's Sync Injector feature unlocks:

• Improved site performance, thanks to MetaRouter's tagless approach, which limits client-side interactions with third parties to only the first page a user visits. This reduces invasive tracking across consecutive pages and reduces the hugely duplicative number of identity requests and excessive calls across various third-party tags, improving page performance and SEO.
• Increased server-side addressability, particularly for anonymous users. After negotiating for tracking identifiers from supported third parties, Sync Injector attaches a robust identity graph to every tracking event.
• Better measurement accuracy and functional parity with client-side tags/pixels by ensuring that events are sent back to these systems with the correct reference identifier for the visitors' "conversion" on the website.
• Improved data consistency across major vendors like Google, Meta and Pinterest, even for anonymous users, by unifying and normalizing the event tracking used to power these systems.

Sync Injector dynamically builds a graph of IDs, synced across vendors, enabling companies to maintain attribution for advertising and control when, where, and how often partners are able to sync identities to the page, and is available as part of the MetaRouter platform.

Astronomer appoints CRO and CMO to meet growing demand for its Airflow-powered platform 

Astronomer, the leader in modern data orchestration, today announced two additions to its leadership team to drive go-to-market strategy and cloud growth. Mike Haas joins as Chief Revenue Officer and Leo Zheng as Chief Marketing Officer. The extension of the Astronomer leadership team better positions the company to meet the growing demand for Astro, the company's Apache Airflow-powered platform. As the reliable and predictable delivery of data becomes increasingly mission-critical for companies of all sizes, from startups to the F100, data pipelines managed by Astro are key to enabling informed decision-making, day-to-day business operations, and user-facing applications – including AI and LLM-powered experiences. 

Mike Haas joins Astronomer as CRO to develop and execute its global sales strategy. With nearly 15 years of sales leadership experience, Mike has a proven track record of building high-performance sales teams that deliver strong and consistent results. Prior to Astronomer, he led sales at Clumio, a leader in backup and data recovery for the public cloud. He also served as VP of Sales at Lacework for over three years, and previously held sales leadership positions at Cybereason and Fuze.

Leo Zheng was named Astronomer's first CMO. He brings 15 years of marketing experience to the position where he will own the strategy and execution across brand, corporate marketing, demand generation and acceleration, product marketing, developer relations, and growth marketing. With a career built on product go-to-market and category creation, Leo most recently served as the head of product marketing at MongoDB, helping to grow the company's revenue to nearly $1.7 billion in 10 years.  

"We're thrilled to welcome Mike and Leo to Astronomer," said Andy Byron, CEO of Astronomer. "Each executive brings unique, proven experience to Astronomer at a pivotal time when the increasing number of technologies in the data and application landscapes has made Airflow critical for orchestrating the data and complex workflows behind business decisions and user-facing applications. Adding Mike and Leo to this equation will dramatically accelerate our efforts to become the world's leading data orchestration platform and beyond.

In addition to its expanding leadership team, Astronomer continues to grow. Recently, the company announced exceptional company gains driven by Astro the Apache Airflow-Powered Platform and inaugurated its new headquarters in New York City.

Leading marketing platform strengthens leadership team following a year of explosive growth

Constellation, a first-of-its-kind SaaS platform that allows top brands and Fortune 500 companies in highly regulated industries to scale creative content while maintaining legal and brand compliance rapidly, is pleased to announce the strategic hire of seasoned leader Daniel Bisgeier as Chief Financial Officer (CFO). 

Bisgeier comes to Constellation with over 25 years of global financial experience. As the company's CFO, Bisgeier will oversee all financial matters for the company, including MNA activity. This addition to Constellation's leadership team comes on the heels of another year of double digit growth for the company.

Commenting on Bisgeier's appointment, Diana Lee, CEO and founder of Constellation, shared, "As a marketing and compliance technology company, we understand firsthand how much of an impact the right financial strategy can make. Dan is a business builder every bit as much as a brilliant financial mind. I look forward to partnering with him as we continue advancing the transformation of industry through technology."

Prior to joining Constellation, Bisgeier served as CFO at Group Black and MediaMath, where he focused on building and scaling financial teams, raising and allocating capital, and developing and deploying corporate development capabilities. He spent his previous career in finance, including at JPMorgan Chase & Co. and Goldman Sachs, investing in securities across the capital structure and advising Fortune 500 companies. Additionally, Bisgeier is a partner at Aperiam Ventures, a digital marketing venture fund.

Bisgeier expressed enthusiasm about joining the company, saying, "I am thrilled to join this passionate and world-class team of talented engineers, researchers, and creatives. Constellation's commitment to innovation and growth aligns perfectly with my background in helping visionary leaders ascend to market leadership in the SaaS space. Diana and the executive team have a clear line on unlocking the ability to scale advertising for Fortune 500 companies using technology and also democratizing its access to smaller businesses. I'm so impressed with the fiscal discipline with which Constellation is run. They bootstrapped their way to incredibly impressive growth and continue to run the company with that level of rigor."

Additional Promotions Across Departments Anchor a Series of Business Milestones

Seedtag, the global leader in contextual advertising, announced today that Brian Danzis has been promoted to President North America and Lora Feinman to Head of Sales U.S. The strategic moves come as Seedtag experiences accelerated growth, with 250+ campaigns sold in the first quarter of 2024, 850% YoY revenue growth, and international expansion to Canada and Peru, highlighting the company's momentum and leadership in the ongoing industry transition toward contextual advertising.

Brian Danzis, formerly the Managing Director of Seedtag, has been instrumental in driving the company's growth and innovation. Before his promotion, Danzis played a pivotal role in driving revenue growth and expanding Seedtag's market presence into the U.S. His previous experience includes leadership roles at major advertising and media companies, including VideoAmp, Spotify and Videology where he was renowned for his strategic vision, ability to forge strong client relationships, and a deep understanding of digital advertising ecosystems.

Lora Feinman, who has decades of experience in Ad Tech and sales, will now take on an even greater role to continue helping the company scale client relationships across the U.S. Before joining Seedtag, Lora led the agency development team at PubMatic, where she was responsible for developing strategic partnerships at the holding company level. Earlier, Lora led client-facing teams at Xandr/ Warner Media, driving sales for integrated, addressable solutions across AT&T's linear and digital footprints.

In addition to Brian and Lora's promotions, Seedtag has recently promoted a large number of women to leadership roles, including Tina Iannacchino to VP of Publisher Partnerships North America, Staci Kapnick to Sr. Director/Head of Revenue Operations Americas, Samantha Scanlon to Head of Client Success North America and Ava Vescovi to Director of Sales Planning North America. The company also elevated Mike Villalobos to VP of Strategy and Planning North America, Jonathan Wallett to VP of East Coast Sales, and Morgan McGraw to VP of West Coast Sales. 

"We are incredibly proud to appoint Brian Danzis as President of North America, where his exceptional leadership qualities and profound understanding of the advertising landscape have been invaluable to our success," said Albert Nieto Co-CEO & Co-Founder at Seedtag. "Under Brian's guidance, as well as the incredible work of all the colleagues who have been recently promoted, we are poised to accelerate our growth and continue delivering cutting-edge solutions to our clients."

The appointments follow on the heels of Seedtag's launch of Contextual Audiences and Generative AI 2.0, marking significant advancements in its product offerings. These innovations leverage state-of-the-art technology to provide advertisers with more precise targeting and AI-powered creative capabilities, setting a new standard in the industry.

"We are excited about the future of Seedtag as we continue to innovate and expand our global footprint," Feinman said. "Our recent milestones, including our remarkable revenue growth, strategic hires, and product launches, are a testament to our team's hard work and dedication."

Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced today that newly appointed CEO, Jeff Ragovin, has chosen Ying Miao to serve as Chief Financial Officer (CFO) and Zac Pinkham as Chief Commercial Officer (CCO).

Ying is a tenured finance executive with over 15 years of experience both in the US and internationally. As CFO at Fyllo, Ying leads the finance, accounting, and strategic planning functions at the company along with the executive team.

Prior to Fyllo, Ying was a VC investor with several early-stage funds including Integrated VC, a psychedelics and technology focused investment fund. At MacAndrews & Forbes, a private equity holding company, she oversaw innovation and strategic partnerships for their portfolio companies, including Vericast, Revlon, Deluxe Entertainment and MAFCO Holdings. Ying then joined the ZX Ventures Finance team, overseeing global budgeting and financial analysis for their global beverage and ecommerce portfolios.

“As the digital advertising landscape faces transformative shifts, particularly with the phasing out of cookies, contextual advertising is likely to see massive growth,” Miao said. “I am thrilled to join the team at Fyllo | Semasio during a time when there is such great potential for both innovation and impact. Together, we are poised to redefine the boundaries of digital marketing, leveraging these changes to drive unparalleled success for our clients.”

Zac Pinkham, an accomplished executive with expertise in Commercial Leadership, Strategy, and Revenue Growth, has a track record of transforming teams and driving revenue across EMEA and globally. With 20 years of experience developing top-performing teams in the mobile, web, audio and data sectors, he most recently held positions at AdsWizz, Alternate Route, and Verizon Media. Pinkham's track record in driving commercial success and building strategic partnerships will be crucial as Fyllo | Semasio expands its market reach.

“2024 represents a golden opportunity to redefine how value is created for our clients, and I am immensely excited to help guide them through these changes,” Pinkham said. “With the solutions available through Fyllo | Semasio, our clients can not only successfully adapt but also emerge more efficient and profitable than ever before.”

“Ying and Zac embody the innovation, expertise, and leadership that Fyllo | Semasio stands for, and their collective experience will be invaluable as we continue to push the boundaries of what's possible in contextual advertising,” Ragovin added. “I am thrilled to welcome them to our executive team, and I look forward to them driving significant growth and success for our company.”

Adds Former Looker CRO Lambert Billet to Board

Business intelligence platform Omni today announced it has raised $20M from Theory Ventures. In addition, the company shared that Lambert Billet, who spent over a decade as the Chief Revenue Officer at Looker and another decade growing enterprise software solutions for companies like Oracle and HP, has joined the board of directors. Omni will use the capital to continue to build its platform. 

“Until now, BI tools have forced you to choose between a governed tool that provides consistent metrics or a flexible one that makes it easier for everyone to use data. You never get both without buying multiple tools, which defeats a lot of the purpose. We built Omni so you don’t have to compromise. Everyone should be able to trust and use their data,” said Omni CEO and co-founder Colin Zima.

“We’ve seen Lambert’s exceptional track record and ability to build and lead high-performing teams firsthand, so we know he’ll be a great addition to our board as we embark on this next phase of growth,” said Jamie Davidson, Omni co-founder and President. “We’re grateful for his expertise and guidance at Omni.”

“Throughout my career, I’ve been very fortunate to work with some of the fastest-growing companies. Omni is on that trajectory. The customer growth they’ve achieved since launching is validation that they’re tackling the biggest unsolved problem in BI. After taking some time off, I couldn’t resist jumping at the chance to play a part in helping them build,” said Lambert Billet, Omni Board Member and Former Chief Revenue Office at Looker.

Companies across the globe, including The Rounds, Ascend, Rose Rocket and Ubaq, rely on Omni to:

• Increase data access and self-service - companies achieve up to 100% corporate adoption within the first month of implementation
• Reduce software costs - companies save as much as 75% when switching from Looker to Omni
• Save technical resources - companies see an 80% reduction in questions to the data team after implementing Omni

“Planet provides data and analytics that are mission critical to companies and governments all over the world, so getting our own internal data right is critical,” said Kevin Weil, President of Planet, the leading provider of global, daily satellite imagery and geospatial solutions. “Using Omni has provided our teams with fast development tooling with an emphasis on flexibility for users to get the insights we need.”

“Omni picked up where Looker left off. Based on the team’s experience helping thousands of companies with their data over the last decade, Omni is addressing a lot of the gaps left by previous generations of BI — and bringing a lot of new features to the table. Just two years in, it’s remarkable to see how they’re bringing about the next generation of data by bringing more users under the tent,” said Tomasz Tunguz, founder of Theory Ventures. “I’m thrilled to double down on Omni.”

Omni rolled out commercial availability last February — one year after being founded. Since then, development has continued to accelerate to launch improvements, from making it easier to model data and integrate with dbt to new methods for data delivery, including email and Slack. Late last year, Omni launched its second core product, embedded analytics, to make it easier for companies to add data into their product. This month, it announced Calculations AI, which uses an LLM to inject spreadsheet-style formulas directly into Omni tables.

“Our goal at Omni is to make BI better — faster, more flexible and powerful — without adding unnecessary complexity,” said Christopher Merrick, CTO and Co-Founder at Omni. “We leaned into SQL and Excel syntax because people love and trust them. With AI, we’ve taken the same approach by marrying a natural language UI to our data model to ensure accuracy and usability. It’s simple to use and will save you a ton of time.”

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a strategic partnership with a leading provider of digital transformation, consulting, and business re-engineering services and solutions, Tech Mahindra. Tech Mahindra and Sprinklr together will implement an AI-first customer experience management (CXM) platform that delivers unified services across touchpoints and focus on go-to-market strategies.

After collaborating on joint implementations in Europe, the two organizations have decided to formalize and expand their relationship globally. The partnership will empower enterprises to better manage customer journeys across customer service, social media, sales, and marketing.

Vikram Nair, President - EMEA Business, Tech Mahindra, said, “Contact centers serve as the primary touchpoint for customers seeking assistance. Today's customers expect an omnichannel experience while seamlessly moving between different digital and human channels. An effective way of supporting this is by deploying an AI-powered omnichannel Contact Center as a Service (CCaaS) platform that can support current and future needs. Our partnership with Sprinklr is a positive step towards addressing the market demands and offering tangible value to our shared customers by co-implementing an AI-first customer experience management platform. The partnership will further leverage our expertise in digital transformation and provide customized, world-class implementation services with accelerated return on investment (ROI) to enterprises worldwide.”

“The rise of AI and the shift to digital customer experiences represent huge opportunities for brands to break down the walls of the contact center and unify customer facing functions,” said Sprinklr Founder and CEO Ragy Thomas. “Our successes with Tech Mahindra to-date put us in an excellent position to formalize our partnership and bring our services to help more enterprises harness the power of AI and transform how they deliver customer experiences.”

Sprinklr and Tech Mahindra's expanded partnership will deliver a comprehensive omnichannel customer service platform to enterprises. With this platform, enterprises will have the flexibility to interact with customers on the channel of their choice and receive outstanding experiences across a wide range of traditional and digital channels.

Intel Corporation today announced that Stacy Smith, executive chairman of Kioxia Corporation, formerly Toshiba Memory Corporation, and chair of Autodesk Inc., was appointed to Intel’s board of directors, effective immediately. Smith will serve as an independent director and join the board’s Audit & Finance Committee.

“Stacy’s deep understanding of the semiconductor industry, along with Intel’s history and strategy, will be a significant asset to the board as it guides the company’s transformation journey,” said Frank D. Yeary, chairman of the Intel board. “In particular, Stacy’s expertise in finance and leading capital allocation strategies in the capital-intensive semiconductor industry will be additive to Intel’s board as the company continues its efforts to create a globally resilient semiconductor supply chain.”

Smith, 61, spent nearly 30 years at Intel, serving in a variety of leadership roles. Prior to his retirement in 2018, he served as the group president of manufacturing, operations and sales, leading the company’s global Technology and Manufacturing Group and its worldwide sales organization. Prior to this, he spent more than a decade in finance leadership roles, including as chief financial officer. In addition, Smith held the role of chief information officer and, before that, was general manager of Intel Europe, Middle East and Africa (EMEA), where he was responsible for Intel sales and marketing for the EMEA region.

“I am excited to be joining the Intel board at this pivotal moment as the company accelerates its IDM 2.0 strategy to win in its core markets, grow in emerging compute markets and become one of the world’s leading foundries,” said Smith. “Intel is executing one of the most significant transformations in the semiconductor industry, and it is an honor to have the opportunity to contribute to the company’s evolution as it regains its iconic position in the global technology ecosystem.”

In addition to Smith’s extensive breadth of semiconductor industry, operations and manufacturing, and sales, marketing and branding expertise, he brings extensive public company board experience to Intel. He has served as executive chairman of Kioxia since 2018 and as chairman of the board of Autodesk since 2011. Additionally, he has served on the board of Wolfspeed since 2023.