Mile, a leading ad management platform that empowers publishers to manage, build, and scale their ad tech stack, welcomes Sarah Ruxin as Senior Vice President of Revenue and Operations. Based in the company’s New York office, Sarah will be responsible for building strategic and sustainable partnerships with digital publishers to accelerate Mile’s growth as a trusted monetization partner.

"Sarah joining our team marks a significant milestone for Mile. Her understanding of the industry and exemplary leadership skills align with our core vision of building a transparent and efficient ad ecosystem for publishers. Through her years of interactions and discussions around publisher concerns, she enriches our focus on revenue growth,” said Vijay Kumar, CEO and Founder of Mile.

Sarah has over 15 years of experience growing revenue, developing partnerships, and building high-performing teams in the ad tech space. Her expertise lies in pairing market needs with solutions that drive strategic growth and high revenue results. Her proficiency in forging deep-rooted connections between publishers and tech providers ensures that Mile continues to help publishers drive maximum value from their partnership.

"I'm excited to join a company that's not just keeping pace but setting the pace in ad tech innovation,” said Sarah. “Mile's commitment to empowering publishers with advanced AI and machine learning tools aligns perfectly with my vision for the future of digital advertising. I’m excited to carry this message forward to publishers who are looking to future-proof their ad monetization strategy.”

Sarah joins Mile from Browsi, where she successfully led Browsi’s North American Revenue and Operations efforts as SVP. She’s forged positive change and left lasting impressions in leadership positions at various renowned ad tech companies, including SpokenLayer, PulsePoint, and OpenX. At Mile, Sarah will be bringing a strong leadership instinct to the company’s evolving global team.

Flexible, easy-to-install integrations enable enterprise-grade defense for the latest automated cyberattacks

Kasada, the pioneers transcending bot management by countering the human minds behind automated threats, has today released a bot detection API with out-of-the-box integrations for Content Delivery Network (CDN) edge computing platforms. Security teams can use the new integrations to quickly block abuse and online fraud without sacrificing user experience or data privacy. 

Threat actors have developed powerful tools and commercialized services to launch bot attacks. Many anti-bot providers tend to wane in effectiveness as adversaries learn to bypass their defenses. With Kasada’s new CDN edge API integrations, its award-winning dynamic bot defense platform integrates quickly and easily with any CDN provider, including Akamai, Amazon CloudFront, Cloudflare, Fastly, and Vercel. Alternatively, users can implement custom API integrations with application backends. Businesses benefit from Kasada’s immediate and long-lasting protection without the need for any management.

Kasada offers a range of integration options that meet the different requirements of businesses, industries, and partners depending on their needs and architecture. The new API integrations include:

• Pre-built code for CDN / edge compute API integrations: Out-of-the-box API plugins for Akamai (EdgeWorkers), Amazon CloudFront (Lambda@Edge), Cloudflare (Workers), Fastly (Compute), and Vercel (Next.js)
• Custom integrations: Integrate directly with application backends, authentication and e-commerce platforms, and other non-CDN systems
• Fast integration: Onboard in hours with easy-to-follow quick start guides
• Data privacy: Kasada’s PCI- and SOC 2-compliant platform never sees sensitive data, such as passwords, payment details, and personally identifiable information
• Customized responses: Block requests outright or quietly ban the offending bot behind the scenes, hiding valuable information that attackers use to retool

Through its bot detection API, Kasada’s dynamic defense platform classifies requests as bot or human with a tightly integrated combination of robust client-side defenses, AI/ML-based anomaly server-side detection, invisible challenges, and data integrity checks to avoid data tampering and replay attacks.

“Our new integrations allow enterprises to get the benefits of Kasada in a quick, easy, and secure way with their CDN-of-choice,” said Sam Crowther, CEO and founder of Kasada. “Businesses need a bot defense platform that’s able to adapt as quickly as the adversary for enduring protection. With Kasada, customers have saved upwards of tens of millions of dollars by stopping abuse and fraud. Plus, their users enjoy a frictionless experience free of frustrating CAPTCHAs.”

“We integrated Kasada via their new bot detection API in a matter of hours and it was immediately effective, eliminating bots that were attacking our AI models,” said Malte Ubl, Chief Technology Officer of Vercel. “Removing these bots greatly reduced our infrastructure costs for these AI models that we make available without login and payment.”

Sprout Social’s community platform, The Arboretum, introduces a mentorship program to support learning and growth for marketing and social media professionals

Sprout Social, an industry-leading provider of cloud-based social media management software, today announced that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers, further engage with their community and give back to the industry.

Open to all marketers at no cost, Sprout Social launched The Arboretum last year and it became a hub for industry connection, community and mentorship–quickly surpassing more than 10,000 members. By launching a formalized mentorship program, The Arboretum is making it even easier for its members to expand their professional brands, exchange ideas, learn how to optimize Sprout’s platform and stay competitive in a fast-paced industry.

“The Arboretum has become an inspiring place for so many professionals across every level of their careers to come together and connect with peers, learn new skills and exchange actionable advice,” said Scott Morris, CMO of Sprout Social. “By launching an official mentorship program, The Arboretum will be able to build on the foundation of connection within the community and create even more mentorship opportunities for members centered around shared goals and visions. I’m incredibly excited to see the career-changing connections and ideas that stem from this program.”

The program will match participants with a mentor or mentee based on their networking goals and shared interests for one-on-one mentorship. In addition to the mentorship program, The Arboretum offers educational opportunities, access to exclusive events and daily peer discussions to members that range from practitioners to C-suite executives.

"The Arboretum mentorship program will change the career trajectory for social media professionals around the world,” said Kalee Williams, a Social Media Strategist at Atlassian. “Social media is still a fairly new craft so mentorship opportunities can be hard to come by within organizations. Having a mentorship program within one of the top tools in the industry is brilliant.”

“Sprout Social continues to not only be the industry leading social media platform but they're also blazing the path for social media professionals by creating community and spaces for them to network. I’m excited to see the new Arboretum Mentorship Network grow and help engage industry professionals,” said Nycole Hampton, Senior Director, Content + Engagement at GoodRX.

Campaign Intelligence gives marketers a user-friendly suite of AI-powered tools to drive decision-making and increase growth using the cloud data warehouse

Hightouch today launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top of their company's data warehouse. Leading marketing teams from companies like Sony, Warner Music Group, OfficeWorks, and Robinhood have already used Campaign Intelligence in beta. 

Previously, marketing teams had to either rely on data teams to access BI intelligence or dig through dashboards in their various advertising and lifecycle marketing platforms to analyze their data. With Hightouch Campaign Intelligence, marketers can self-serve to answer questions about their performance across all channels, from a single platform that cuts across their various tools.

By analyzing their source-of-truth warehouse data in the context of their Composable Customer Data Platform (CDP), marketers can make better decisions, and power more effective campaigning, audience creation, and more. Traditional CDPs for marketers lack deep analytics. Hightouch brings robust analytics inside of the Composable CDP, helping marketers power more effective campaigning every day.

Campaign Intelligence empowers non-technical users with advanced marketing science techniques, including:

• Experimentation: Run multivariate and incrementality tests across different marketing channels and measure their results
• Exploration: Build custom metrics, user funnels, and data drill-downs to uncover new insights about customers and campaigns
• Campaign intelligence: Use Fivetran-powered data ingestion to compile campaign data and then analyze spend and results across channels
• AI copilot: Use chat-based interfaces to ask questions and get data-driven answers. Receive proactive insights about your data and suggestions on optimizations to test

Campaign Intelligence is the latest example of how Hightouch makes the data warehouse more accessible for marketing teams. Teams can track customer touchpoints by collecting data with Hightouch Events, unify Customer 360 profiles in the warehouse with Identity Resolution, sync data to power 200+ marketing and advertising tools through Reverse ETL, and now–analyze the results of their efforts to optimize future campaigns.

Campaign Intelligence is onboarding new customers now.

FC CORE more than doubles its offering of fan activations that are proven to perform

FanCompass, the leading fan engagement and data technology company for sports organizations and brands, today announced an expansion of the FC CORE digital activation suite. The new tools were thoughtfully designed based on the top-performing fan activations across individual clubs, leagues, and brand customers on the FC CORE platform over the past decade. 

“We analyzed tens of thousands of customer campaigns and the millions of fans who have engaged with our product to determine which new tools would add the most value to our customers,” said Ryan Breuner, Director, FC CORE for FanCompass. “And this is only the beginning. We’ve got a robust pipeline with more innovation and new technology integrations in the year ahead.”

The new tools are yet another example of the company’s dedication to continued innovation as leaders in fan engagement and data technology. FanCompass Director of Customer Success, Aaron Mendle said, “We have an incredible retention rate because we know our customers and we work tirelessly to meet their needs. This new toolset gives our customers even more ways to expand their team’s FanZone, engage with their fans, capture insightful data, and of course, ultimately drive more revenue.”

With FC CORE digital fan engagement data platform in use across hundreds of sports organizations and brands, FanCompass offers the only fan destination that delivers a cross-functional revenue solution for digital marketing, data & CRM, sponsorship, ticketing, and more. The FC CORE platform is designed to encourage repeat engagement, providing an endless flow of zero and first-party progressive data, enriched by an infinite supply of measurable, digital sponsorship inventory that delivers the lead gen brands demand.

PG Forsta, the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders, has appointed Mike Thompson as its Chief Analytics Officer.

Bringing over three decades of experience, Thompson is a seasoned innovator in shaping analytics strategy, with a focus on the application of artificial intelligence (AI) in healthcare. At PG Forsta, Thompson will drive the development of new AI-driven capabilities and products as part of the company’s $500 million, five-year investment to bring technology like generative AI to its Human Experience (HX) Platform.

In his previous position at Cedars-Sinai Health System, Thompson spearheaded advancements in data warehousing, data science, and applied AI. His dedication to AI transparency was critical in founding Cedars-Sinai’s AI Validation lab, where he successfully tested and implemented AI-driven solutions for real-time healthcare challenges. Thompson has also held data and analytics leadership roles at Children’s Healthcare of Atlanta, SunTrust Banks, IPS-Sendero, and ProfitStars.

“Technologies like generative AI can improve the experiences of people across every industry,” said Darren Dworkin, President and Chief Operating Officer. “Mike’s expertise will enable us to double down on our focus to deliver innovations that ensure the right information is available at the right time, in the right place, for the right people.”

PG Forsta offers the most complete experience platform for the world’s most complex industries from healthcare to financial services and technology. In the past few months, the company has announced a range of new AI-powered features and products including Answer Assist to help organizations respond to online reviews, and Dynamic Conversation to make surveys more dynamic and intelligent by predicting the most relevant question to ask in real-time.

 ZEGOCLOUD, a leading global cloud communication service provider, has made significant strides in delivering seamless, ultra-low latency experiences for live streaming and real-time video interactions.

With rigorous R&D and accumulated know-how in serving customer needs in real-time communication (RTC), ZEGOCLOUD has achieved a 90% success rate of millisecond-level experience in TTFF (Time to First Frame) globally. This translates into an exceptional TTFF of 79 milliseconds on average for live video calling and streaming platforms, supporting them in avoiding revenue losses associated with latency issues.

This optimization is crucial as it fosters positive first impressions, as the speed and fluidity of video loading and real-time engagement are pivotal for user satisfaction and retention on live streaming apps. "Studies show in live streaming, if it takes over two seconds to start, viewers start dropping off, and with each extra second, the platform is losing another 6% of the audience," stated Kuk Jiang, co-founder of ZEGOCLOUD.

ZEGOCLOUD's industry-leading TTFF optimization has proven successful in enabling businesses to enhance user connections, minimize churn rates, and ultimately increase revenue. With a success rate of over 95% for TTFF within 2 seconds in critical regions such as Europe, America, and Southeast Asia, ZEGOCLOUD's solutions are poised to help platforms attract and retain users and drive substantial increases in revenue across various industries.

Purpose-built for industries from social entertainment to interactive live commerce, ZEGOCLOUD offers a full suite of real-time video engagement capabilities, including animated virtual gifts, in-app mini games, in-app chat, content moderation, beauty filters, cloud recording, and more. "By integrating ZEGOCLOUD, businesses can concentrate on their core operations and deliver high-quality live video to global audiences, streamlining the user experience and cutting down on costs and complexities associated with multiple third-party service integrations," added Kuk.

ZEGOCLOUD's specialized SDKs address common pain points like network complexity across regions and diverse device compatibility. Advanced features such as CDN live streaming, L3 acceleration, and customizable regional service settings provide robust, flexible solutions for different business scenarios.

Euno sets new standard in data governance by enabling teams to seamlessly build, govern, and evolve data models, while ensuring analyst autonomy and business alignment

Euno, a data startup, today announced it has raised $6.25 million in seed funding and emerged from stealth to launch a dynamic governance solution for data teams at large and scale-up organizations. Euno’s “soft governance” approach empowers business analysts to innovate freely and leverage their expertise in structured query language (SQL) and business intelligence (BI) tools for rapid delivery of data products, while also optimizing centralized modeling governance to drive consistency across an organization.

Business analysts are essential for answering business questions and enabling data-driven decisions. However, too much freedom can lead to data chaos, including inconsistent metrics, duplicates, and siloed logic. As organizations scale, central data teams – which are traditionally in charge of data governance – struggle to balance the autonomy of business analysts with the governance of consistent data models.

“There is constant tension between enabling an analysts’ ability to explore with the need of data teams for governed and consistent data models,” said Mark Nelson, Venture Partner at Madrona, and former CEO and President at Tableau. “Euno offers the best of both worlds by enabling analysts to work in the tools they love, while promoting artifacts that analysts are already doing to a governed data layer.”

The integration of AI-driven analytics and advanced AI features within widely used BI tools underscores the heightened importance of data model governance even more. The ever-evolving business logic, shaped by business analysts, must be carefully coded into the data layer through swiftly governed processes. This is essential not only to maintain the consistency of data models, which is pivotal for training AI, but also to bolster the production of trustworthy insights driven by AI.

Euno serves as a pivotal tool in streamlining collaboration between central data teams and business analysts. It detects newly modeled business logic within integrated BI applications like Looker and Tableau, and guides users through the process of integrating these logical components into the shared data model (i.e. “shift left”). This includes identifying new logic, automatically generating code to capture this logic at the data layer, and synchronizing changes back to BI applications. This ensures an aligned and central source of truth for an organization’s business logic.

“Euno reduces toil with automation and unlocks business logic for data analysts and data engineers, which is a win for organizations,” said Tatsiana Maskalevich, Director of Data Science and Engineering at Netflix. “Not only is Euno empowering the data engineering team, but it's also addressing the critical aspect of cross-functional collaboration with business analysts.”

At the core of Euno’s technology is a business logic discovery tool that equips data teams with automated business logic mapping across platforms. This tool offers a unified catalog and an end-to-end lineage view of business logic for efficient exploration and management of data model calculations, descriptions, and usage. Euno integrates with dbt™️ and also optimizes the implementation and expansion of dbt, which is designed to meet organizations at any stage of their dbt journey – whether they have fully transitioned to dbt or are still managing legacy logic. Euno represents a paradigm shift, aligning business analyst insights with the methodical expertise of data teams. This approach leverages the power of collaboration at scale, setting a dbt-first standard for data model governance.

“Based on conversations with more than 250 data teams, we discovered they struggle to foster a self-service data analytics culture as they scale. What surprised us was the root cause – data model governance solutions haven’t caught up with the modern data stack. Organizations deal with collaboration bottlenecks, data inconsistencies, and soaring costs,” said Sarah Levy, co-founder and CEO at Euno. “Eager to solve this problem, we’ve assembled a world-class team of engineering and data analytics professionals. Our mission is clear – to untangle the toughest knots for data teams and give peace of mind to organizations with their data governance. No matter how fast the company scales.”

Leadership Team and Funding
Euno was founded in 2023 by Sarah Levy and Eyal Firstenberg – tech leaders with more than 40 years of combined experience in solving cutting-edge problems. Levy, co-founder and CEO, previously served as CTO at Sight Diagnostics and Firstenberg, co-founder and CTO, previously founded LightCyber (acquired by Palo Alto Networks). Also, Levy and Firstenberg are Israel Defense Forces (IDF) veterans. Levy previously served as the head of the cybersecurity department in the IDF and Firstenberg previously served as an officer in Unit 8200 within the Israeli Intelligence Corps.

Euno has raised $6.25 million in seed funding led by 10D with participation from INT3 – two leading early stage Israeli funds investing in enterprise software​​. The round also includes notable angel investors including Barr Moses (co-founder and CEO at Monte Carlo), Lior Gavish (co-founder and CTO at Monte Carlo), and Yoni Broyde (former co-founder and CEO at Alooma). The advisory board includes Mark Nelson (Venture Partner at Madrona, and former CEO and President at Tableau) and Tatsiana Maskalevich (Director of Data Science and Engineering at Netflix).