B2B Platform Leader Employs B2C Strategies to Reach a Larger Audience in its First Major Ad Campaign with Creative Agency Colossus

ZoomInfo ,the go-to-market platform to find, acquire, and grow customers, today launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster. Applying a B2C playbook in a category typically dominated by overly complicated, technical B2B messaging, the campaign uses compelling messages, culturally relevant references and fast-paced editing. The result is a clever series of ads that illustrate how the ZoomInfo platform modernizes go-to-market for sales, marketing and operations professionals.

Founded in 2007 by CEO Henry Schuck, ZoomInfo has grown to serve over 30,000 customers on the strength of its B2B data and integrated go-to-market applications, which help teams of all sizes identify and act on key market signals faster and more efficiently than ever before.

“More people should know about the breadth and depth of our product portfolio – and how it works together as one innovative tech stack to help a business go to market more efficiently,” ZoomInfo Chief Marketing Officer Bryan Law said. “This brand campaign allows us to reach our target demographic on a much larger scale by building a distinct identity that cuts through the clutter and cements our status as the go-to-market category leader.”

Boston-based independent agency Colossus worked on ZoomInfo’s brand launch, including the ad campaign, brand strategy and architecture, as well as design improvements for the brand’s visual identity. Colossus’ experience in the tech sector includes work for athenahealth, epocrates and Toast.

“ZoomInfo's platform is extremely powerful for any business that wants to take its go-to-market strategy to a new level," said Jonathan Balck, founder and Managing Director at Colossus. “For us, the goal was to simplify the message away from technical details to focus on the end result for the user: growing a business and winning.”

The brand campaign launches today and will continue for several months. Media strategy and execution was handled by Norbella, the largest independent media agency in New England. The ZoomInfo campaign includes three 30-second and three 15-second videos along with a full suite of audio, digital, custom content, and social assets. The media campaign includes national CTV, audio networks, podcasts and high-impact placements in The Wall Street Journal, The New York Times, Forbes, and other media outlets.

Programmatic job advertising leader transforms recruitment marketing landscape with strategic acquisition

Appcast, the global leader in programmatic recruitment advertising technology and services, announced today its acquisition of recruitment marketing pioneer, Bayard Advertising. This strategic acquisition combines Appcast’s award-winning programmatic technology with Bayard's full-service recruitment marketing capabilities, significantly expanding Appcast’s offerings to optimize companies’ entire recruitment marketing processes.

The combined company will serve more than 2,000 customers with hiring needs across the U.S. and 10 major international markets.

"Bayard is the trusted recruitment marketing partner to some of the world’s best-known brands. Bayard’s deep well of talent and comprehensive solution set will expand, accelerate, and improve Appcast's ability to solve complex recruitment marketing challenges for leading employers around the globe. Clients will benefit from a data-driven, source-agnostic approach that combines the best of both companies," says Chris Forman, Founder & CEO of Appcast.

Leading Talent Acquisition Tech Analyst Madeline Laurano noted, "What makes this acquisition important to the industry is Bayard’s growing position as a technology innovator. Bayard’s proven strengths in search and social advertising, hiring event marketing, and application flow optimization technology will transform Appcast’s award-winning, source-agnostic programmatic job ad platform to a real leader in the broader recruitment marketing space. With a singular focus on driving superior recruitment outcomes for clients, this union will offer businesses unparalleled opportunities to optimize their hiring funnels. It's a fusion that promises not only to change the game but to redefine it."

Frontrunner in communications automation space promotes former senior vice president to chief product officer.

IntelePeer, a leading Communications Automation Platform provider, today announces the appointment of Ujjval Karihaloo to Chief Product Officer. As a creative leader with over 20 years of experience in technology and software product delivery, Ujjval will lead IntelePeer’s product management teams toward a more deliberate focus on AI and automation offerings while aligning the business and product strategies.

“Ujjval has been an integral part of the IntelePeer team, developing highly innovative products and services for our customers,” says IntelePeer president and CEO Frank Fawzi. “His extensive software knowledge and experience delivering communications workflow automation solutions empower businesses to simplify complex challenges. As we deliver leading edge AI, analytics and automation into our collection of products, Ujjval will work diligently alongside our executive team to continue delivering exceptional time-to-value solutions to our customers.”

Ujjval Karihaloo has most recently served as IntelePeer's Senior Vice President of Product Management. In this role, he spearheaded the company's global product strategy, equipping businesses with industry-leading products and services that elevate the overall customer experience. As CPO, Karihaloo will direct IntelePeer's product development efforts with a focus on the ever-evolving landscape of AI and automation. He will supervise the full product life cycle and closely monitor customer satisfaction, making agile adjustments to foster a culture of innovation-driven product development.

Previously, Karihaloo was Vice President of Product at Vonage, responsible for overall product strategy, launching multiple contact center applications with a focus on the Enterprise Product portfolio. He also served as Chief Technology Officer at SimpleSignal, leading its UCaaS technology platform development, customer care and product strategy. Karihaloo received a Master’s in Technology and Business from the University of Colorado, Boulder.

“I am honored to receive this promotion, and I am eager to accelerate IntelePeer to the top of the communication automation category,” says Karihaloo. “As we continue to expand and enhance our AI and automation offerings, my aim is to establish our products as the premier solution for business users.”

Check Point’s R81.10 Quantum Cyber Security Platform receives Common Criteria EAL4+ and FIPS 140-2 certifications

Check Point^® Software Technologies Ltd. (NASDAQ: CHKP), a leading provider of cyber security solutions globally, is proud to announce that the Check Point R81.10 Quantum Cyber Security platform has been awarded Common Criteria EAL4+ and FIPS 140-2 certifications.

Governments recognize Common Criteria certifications at the EAL4+ level as the standard needed for validating security products as fit-for-purpose in protecting their networks and data. Achieving assurance at EAL4+ validates that the certified product correctly implements the claimed security and provides assurance of the vendor through audit of its lifecycle activities and its delivery of customer services.

Common Criteria certificates are mutually recognized by the 31 member Nations of the Common Criteria Recognition Agreement (CCRA) up to EAL2, and by European Nations up to EAL4 through the SOGIS agreement. The US and Canada mandate that cryptographic products are compliant with FIPS 140-2. Achieving this certification enables deployment of R81.10 within Government and closely related networks.

“Every organization deserves the best security,” said Eyal Manor, VP Product Management at Check Point Software Technologies. “These new certifications not only validate our efforts, but also serves as a powerful testament to our pursuit of providing the most comprehensive, consolidated, and collaborative security globally.”

These certifications underscore Check Point’s ability to protect global entities and comply with the latest approved standards for protecting and securing IT infrastructure and information. The certification of Check Point R81.10, one of the industry's most advanced Threat Prevention and security management software for network security, delivers uncompromising simplicity and consolidation.

JDM Technology Group, a leading global software business of best-in-class software providers, has acquired Lévis, QC based Mobile-Punch. Mobile-Punch is a mobile application that helps businesses across multiple sectors manage timesheets, work schedules, and projects in real time.

JDM Technology Group, a leading global software business of best-in-class software providers, has acquired Lévis, QC based Mobile-Punch. Mobile-Punch is a mobile application that helps businesses across multiple sectors manage timesheets, work schedules, and projects in real time. The transaction closed on June 30 after approval from owners, Jérôme Guay and Bryan Porter.

With over 35,000 daily users, the easy to use Mobile-Punch application allows teams in sectors including construction, security, cleaning, and repair to generate timesheets, pinpoint geolocations, create employee schedules, and more on any mobile device.

“I was a construction business owner for many years and couldn’t find a simple yet effective time management solution that my team could use, so I built Mobile-Punch. Our team is always looking to optimize, innovate, and evolve. Joining JDM is the next step in this evolution. I believe this is the right choice for our business because on our own we could have gone fast, but together we will go far,” said Jérôme Guay in a statement on the transaction.

JDM Technology Group is a private, family owned business focused on long term growth. It is known for creating exceptional software solutions for the architecture, engineering, construction, and operations sectors. JDM has a proven strategy for integrating acquired companies into its existing infrastructure. Mobile-Punch will continue to operate as its own brand. Guay and Porter will stay on to lead the business in their roles as President and Vice President, respectively.

“We’re thrilled to welcome Mobile-Punch to the JDM family,” said JDM CEO Jim McFarlane. “We have always invested in robust, easy to use technology that helps our customers succeed. Mobile-Punch is a great addition, and we look forward to working with Jérôme, Bryan, and the entire team to build upon their foundation of innovation, growth, and integrity.”

Shaping the Future beyond Chatbots: Huawei focuses on AI's Impact on Industry Transformation

Huawei is bringing forth new industry opportunities and technological advancements driven by the AI wave. During his keynote speech at Huawei's Developer Conference, Zhang Ping'an, Huawei Executive Director and CEO of HUAWEI CLOUD, unveiled the Pangu Model 3.0 and Ascend AI cloud services. These innovations aim to empower industry customers and partners and unlock the potential of artificial intelligence for transformative growth across a range of sectors.

Pangu Models 3.0 is a system of pre-trained models that can be quickly adapted to meet scenario-specific needs and address complex challenges across multiple industries. By leveraging large-scale data sets and machine learning algorithms, Pangu 3.0 is set to revolutionize the industrial application of AI in diverse areas such as weather forecasting, drug development, fault identification in trains, and the mining industry.

Mr. Zhang said: "Huawei Cloud Pangu models will empower everyone from every industry with an intelligent assistant, making them more productive and efficient. We will uphold our mission of "AI for Industries", and use Pangu models to reshape all industries with AI."

Prestigious science journal Nature recently published a paper describing the enormous potential that artificial intelligence holds for weather prediction. The paper described how Huawei's Pangu Weather AI Model team developed a precise and accurate global AI weather forecast system based on deep learning using 43 years of data.

Pangu Weather is the first AI prediction model to demonstrate higher precision than traditional numerical weather forecast methods. The model allows a 10,000x improvement in prediction speed, reducing global weather prediction time to just seconds. The model focuses on key elements and common time ranges, allowing for more precise weather forecasts. Notably, it has accurately predicted the trajectories and landing times of typhoons, including the recent Typhoon Mawar in May this year, demonstrating its exceptional capabilities.

On July 18, Huawei and Shandong Energy Group will jointly launch the first commercial case of Pangu Mining Model in Jinan, Shandong province. It is a ground-breaking solution that will enhance safety, efficiency, and productivity. Traditional mining operations are inherently risky, requiring extensive manpower and posing significant technical and safety challenges. However, with the implementation of digital technologies, augmented by the Pangu Mining Model, the industry is witnessing a transformative shift. By importing massive amounts of data for model pre-training, the Pangu Mining Model enables unsupervised self-learning, covering over 300 core scenarios in coal mining operations. From digging and drivage to machinery, transport, and communication, the model streamlines AI applications in numerous coal mining scenarios.

Transportation system failures in coal mines are a significant issue, resulting in decreased coal output and financial losses. Addressing this challenge, Huawei's Pangu Mining Model incorporates an AI-based intelligent monitoring system that accurately identifies exceptions in the transportation system, such as large coal blocks and anchors, with an exceptional accuracy rate of up to 98%.

The railway industry also benefits immensely from Huawei's AI advancements. Through the implementation of the Pangu Railway Model, the safety and efficiency of freight trains are significantly improved. Previous fault identification processes within Train Freight Detection Systems (TFDS) have been labour-intensive, inefficient, and costly. On railways, the Pangu Railway Model can accurately identify 67 types of freight cars and over 430 types of faults found on railways and freight cars. It can quickly scan millions of images captured by the railway TFDS system and filter out 95% of the images that are fault-free. This way, train inspectors can focus on the remaining images, and this helps them improve both efficiency and accuracy.

These case studies exemplify the transformative power of AI in industrial applications. By harnessing the capabilities of Huawei's Pangu 3.0 and Ascend AI cloud services, businesses can unlock new levels of safety, efficiency, and productivity, driving substantial growth and competitive advantage in their respective industries. Huawei's commitment to innovation and the development of advanced AI solutions underscores its commitment to providing cutting edge solutions for customers. 

VIMworld, the leading blockchain-based digital asset platform, announced the vibrance and success of its NFT marketplace over the past month. With an active community, VIMworld has witnessed an impressive number of sales, demonstrating the growing popularity and value of the platform despite the downturn in the market.

During the past month, the VIMworld marketplace recorded 74 VIMs sold, generating over 37 million VEED and 55 BNB in transactions. These sales showcase the high engagement and enthusiastic participation of our community in the ecosystem and the desire to buy NFTs that offer real world utility and rewards. Notably, the marketplace witnessed some large individual sales, including a high-tier Oracle NFT with a large amount of VEED tokens staked inside and an exclusive rare Wukong NFT only available to the holders who reach the highest level in VIMworld.

"This month's sales on the VIMworld marketplace exemplify the commitment and thriving nature of our community," said VIMworld CEO Lila Xu. "The strong activity is a testament to belief that what we are building with VIMworld has intrinsic and long-term value for our users."

Furthermore, this month marked another milestone as VIMworld had introduced the sale of Companions on the marketplace. Companions are unique digital pets and accessories that amplify the VIM NFTs on the platform. With various utilities, such as enhanced hatching speed, and token airdrops, the Companions have been a popular addition. The response from the community was on full display as 75 Companions sold with more than 7 million VEED and 7 BNB in transactions. Notably, the largest Companion sale involved a rare gem, which fetched an impressive price of 1 million VEED.

VIMworld remains committed to continued expansion, providing a secure and user-friendly platform for collectors, enthusiasts, and newcomers to join its vibrant community and explore the exciting world of VIMs.

VIMworld 101

To discover more about VIMworld and its NFT marketplace, visit the official website. To get started, users can purchase a new SmartNFT in the Arcade or a pre-owned one from the Marketplace, with a variety of tiers and treasures. With a VIM in hand, users can expand their opportunities to play and earn further by purchasing Boxes in the Store, which contain unique and rare EGGs. Purchase an Incubator and a C-tier or higher VIM to match to start the hatching process which is now available for all users to enjoy.

VIMworld's new upgrades add more ways to have fun and earn rewards, making it one of the most exciting platforms out there! Interested users can visit VIMworld, join the Discord or check out the Vision Video to learn more. VIMworld's upcoming releases, which include games, decentralized finance (DeFi) features and greater multi-chain compatibility are just around the corner.

Access VIMworld now

VIMworld is a revolutionary digital asset platform. At the heart of VIMworld are the VIMs, distinct digital characters that can incubate Companions from EGGS, which allow users to win instant jackpots, add unique abilities and stack gaming boosts.

To connect to VIMworld and explore all features, download our purpose built crypto and NFT wallet, Nufinetes compatible with Apple and Android devices or desktop of choice. This comprehensive multi-chain wallet can be used across multiple popular blockchains, allowing users to interact with dApps, view NFT collections and store tokens in a secure, slick environment.