News
Empowering Multi-Location Businesses: Uberall Launches Breakthrough Solutions for Enhanced Customer Engagement
customer engagement 14 Jul 2023
Uberall, a leading provider of location marketing solutions, today announces its highly anticipated Summer 2023 features designed to amplify search visibility, strengthen customer relationships, and propel growth. Rolling out new capabilities for paid and organic social media, AI-powered reputation management, and platform-wide enhancements, this release promises to be a game-changer for brick-and-mortar businesses everywhere. Now more than ever, Uberall enables multi-location businesses to engage more effectively with local customers in today's crowded search journey.
With over 20 new developments, Uberall's Summer 2023 release focuses on addressing the specific needs of multi-location businesses, emphasising hyper-local engagement and brand authority. Ana Martinez, CTO of Uberall, explains, "Our latest release will further empower multi-location businesses to thrive in the ever-evolving digital landscape. By placing social and engagement at the heart of our innovations, we enable companies to effortlessly connect with local customers and foster meaningful interactions that drive real impact. We recognize the significance of organic and paid social efforts, so our new solution encompasses both. With the versatility to opt for a fully corporate-controlled, locally controlled, or hybrid approach, we give businesses the power to scale their social strategy effectively."
76% of consumers find targeted ads useful in discovering new products, making a hyper-local marketing approach necessary to remain competitive. Still, recent statistics indicate that only 26% of multi-location businesses approach social media from a brand and location perspective. Recognizing this untapped potential, Uberall introduces cutting-edge features that bridge organic and paid social, redefining the way local businesses approach social media advertising.
Some of the key highlights of Uberall's Summer 2023 release include:
- Uberall Social Ads. This new module allows businesses to run highly targeted ad campaigns, so they can reach local customers at the perfect moment—when they're one step away from a store. By leveraging the power of local ads, businesses can achieve 2-3x more conversions compared to campaigns run on the national level.
- New Social Post Approval dynamic workflow: This tool enables businesses to establish an intuitive approval process for posts on Facebook, Instagram, and other platforms. This way, local operators are empowered to create content and engage with customers on a local level, while businesses uphold best practices in social publishing—maintaining consistency across locations and ensuring brand integrity.
- Generative AI Review Management: A groundbreaking feature that augments productivity is now right at the fingertips of business operators. This highly sought-after tool, in high demand among hospitality clients, harnesses the power of AI to quickly suggest review responses and in turn streamline review management processes.
Uberall's Summer 2023 release marks a new era of social media empowerment for multi-location businesses. By combining advanced AI capabilities, targeted advertising solutions, and streamlined social media management, Uberall enables businesses to stand out, drive local engagement, and achieve meaningful results in their marketing efforts.
"Uberall is an exceptional platform that effortlessly streamlines social ads, organic posts, and reputation management. It grants our franchise owners the freedom to independently upload content and handle their own listings, providing them with the utmost flexibility. Uberall has provided us with valuable guidance on enhancing our local SEO rankings, and the Uberall app simplifies the process of responding to reviews seamlessly." - Samantha Dembo, Digital Marketing Manager at Toppers Pizza.
Forrester: Generative AI Dominates Top 10 Emerging Technologies In 2023 And Beyond
artificial intelligence 14 Jul 2023
According to Forrester’s The Top 10 Emerging Technologies In 2023 report, generative AI will begin to deliver significant return on investment for most enterprises in the next two to four years. To fully benefit from generative AI’s applications, firms will need to navigate its risks, including trustworthiness, evolving regulations, and potential intellectual property complications. Despite these risks, generative AI remains a top emerging technology to invest in due to its breadth of impact and ability to accelerate many other top emerging technologies, including autonomous workplace assistants (AWAs) and conversational AI. Conversational AI, enabled by generative AI, is the second top emerging technology that will deliver the fastest ROI. E-commerce, B2B sales, and customer service functions will see the biggest impacts from conversational AI. AWAs will also deliver near-term benefits for most firms, as they are poised today to take over increasingly complex but repetitive human tasks. According to Forrester, additional emerging technologies that will offer significant benefits for firms in two to four years include: Some emerging technologies that will take at least five years to deliver tangible value for enterprises include: “While many emerging technologies show great promise, it is imperative for tech leaders to assess whether these technologies can deliver value and if their business can navigate their associated risks,” said Brian Hopkins, Forrester VP, emerging technology portfolio. “This means side-stepping misinformation, mitigating poor decisions driven by a fear of missing out, and narrowing focus from the shiny objects down to the few technologies that have real potential. Firms must also ensure that their time frame for implementing these technologies is commensurate with their overall risk/reward tolerance.” Resources:Over the next few years, firms will need to balance risk with reward when unlocking the transformative benefits of generative AI
Demandbase Named a 2023 Gartner® Peer Insights™ Customers' Choice for Account-Based Marketing Platforms
marketing 14 Jul 2023
This Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience With the Product or Service
Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces it has been recognized as a 2023 Gartner® Peer Insights™ Customers' Choice for Account-Based Marketing Platforms. Gartner defines account-based marketing platforms as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement, and reporting. Fifty-two verified end users of Demandbase One™ weighed in with their opinions, of which 96% scored the platform with four or five stars and 90% said they would recommend it to others.
"We believe, seeing these strong reviews from our customers in the Gartner® Peer Insights™ 'Voice of the Customer' report helps us to know we're succeeding in serving them and staying ahead of their needs," says Jon Miller, chief marketing officer at Demandbase. "We work hard to exceed our customers' expectations, as seen in our ongoing innovations, such as Buying Group AI, prescriptive sales dashboards, and the first 100% Free Account Identification solution, as well as our Bronze American Business 'Stevie' Award for Best Support Strategy & Technical Implementation. We believe this recognition confirms we're on the right track, helping customers beat their revenue goals efficiently."
This Customers' Choice recognition complements Demandbase's recent recognition as a Leader in the 2022 Gartner® Magic Quadrant™ for ABM platforms. In the Magic Quadrant™ report, ABM vendors are evaluated for Ability to Execute and Completeness of Vision.
"For me, Demandbase has always been my staple ABM platform, I've seen the ROI and I truly believe in the data and the intent," says Mandy Hanson, director, global account-based marketing at Lacework. "I wouldn't want to do ABM without Demandbase. It's the backbone of all of my programs."
The "Voice of the Customer" is a document that synthesizes Gartner Peer Insights' reviews into insights for decision makers. In the account-based marketing platforms market, Gartner Peer Insights published 322 reviews and ratings in the 18-month period ending April 30, 2023. Demandbase was one of only two providers to be recognized as a Customers' Choice, which means the company had to meet or exceed both the market average Overall Experience and the market average User Interest and Adoption.
IRIS.TV Strengthens Leadership Team with Appointment of Chief Marketing Officer and Hires Vice President of Finance and Operations
advertising 14 Jul 2023
Rohan Castelino Takes Helm as CMO and Jim Heinzen Assumes Role as VP of Finance and Operations at IRIS.TV, Enriching Marketing Excellence and Financial Efficiency
IRIS.TV, the leading content data platform, announced today the promotion of Rohan Castelino to Chief Marketing Officer and appointment of Jim Heinzen as the Vice President of Finance and Operations. This strategic addition to the executive team reinforces IRIS.TV's commitment to driving marketing excellence and ensuring efficient financial operations. Both Rohan and Jim will report directly to Field Garthwaite, CEO and Co-Founder of IRIS.TV.
"During his tenure at IRIS.TV, Rohan has raised awareness of the IRIS_ID, an award-winning technology and also spearheaded the creation and execution of numerous highly successful marketing campaigns. Through his contributions, our client and partner network has expanded to thousands of publishers and dozens of partners further emphasizing IRIS.TV's positioning as the undeniable frontrunner in video-level data," said Garthwaite. "Rohan's contributions have set the stage for continued excellence and innovation within the company and our industry overall."
In his role as CMO, Rohan will lead IRIS.TV's global marketing endeavors. His responsibilities include formulating and implementing the company's marketing strategy, fostering customer acquisition and revenue growth, and strengthening the brand's reputation.
Rohan joined IRIS.TV in 2014 as Director of Business Development and Marketing, driving brand development, product marketing, revenue generation, and partnerships. His contributions led to accelerated market adoption, increased sales, and global brand recognition. Prior to joining IRIS.TV, he worked in Beijing in the entertainment and hospitality industries, where he produced and financed international film co-productions. Rohan also helped scale the franchise development of Super 8 by Wyndham in Greater China. In the US, Rohan has worked at prominent media companies such as Gannett, Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment.
Joining IRIS.TV as VP of Finance and Operations, Jim Heinzen will provide strategic counsel to the Finance department while actively collaborating cross-functionally across all departments. With his extensive expertise in data, SaaS, and media, Jim will work closely with team members from sales, marketing, operations, product, and engineering to develop, launch and scale new lines of business leveraging video-level data.
"With a wealth of experience scaling and successfully elevating early-stage businesses to maturity, we welcome seasoned finance veteran Jim as VP of Finance and Operations at IRIS.TV," added Garthwaite. "As we continue to navigate the evolving landscape and drive success in this dynamic streaming TV ecosystem, we look forward to Jim's guidance and financial operations experience to lead us into the next phase of scaling IRIS_ID and developing the technology necessary to deliver exceptional viewing experiences."
With more than 25 years of experience, Jim served as Vice President of Finance at Onclusive Inc., overseeing financial forecasting, accounting functions, cash management, HR, payroll, risk management, treasury services, and tax compliance. He also served as Senior Director of Finance at Vivino Inc., leading global ERP system implementation, annual audits, and managing human resources, payroll, risk management, and banking. In his role as Director of Finance at The Nielsen Company, Jim managed accounting operations, finance, revenue recognition, and played a pivotal role in the company's acquisition due diligence. Jim has also held key positions such as Senior Director of Finance at SimpleGeo, Inc., Vice President of Finance at Digg Inc., and Corporate Controller at American Lithographers, among others.
Ant Media delivers Ant Media Server through Google Cloud Marketplace
cloud technology 14 Jul 2023
Ant Media's service gives customers the ability to use Ant Media Server on Google Cloud
Ant Media, today announced its availability on Google Cloud Marketplace, providing customers with Ant Media Server Enterprise Edition, a powerful platform and technology enabler for real-time video streaming. It offers highly scalable solutions with ultra-low latency (WebRTC) and low latency (CMAF/HLS) video streaming capabilities, complemented by efficient operational management utilities.
Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.
With Ant Media Server now integrated with Google Cloud, customers can take advantage of the platform's dynamic scaling capabilities. Leveraging the advanced features of Google Cloud, Ant Media Server empowers customers to effortlessly scale their streaming services, accommodating anywhere from hundreds to millions of viewers. This automated and controlled scalability ensures a seamless streaming experience for users, even during high-demand periods.
By making Ant Media Server accessible through Google Cloud Marketplace, customers gain convenient access to a comprehensive and feature-rich video streaming solution. They can leverage Ant Media Server's cutting-edge technology to deliver high-quality, low-latency streaming experiences to their audiences. The integration with Google Cloud empowers customers with enhanced scalability, reliability, and performance, enabling them to meet the growing demands of their viewers.
Ahmet Oguz Mermerkaya, CEO, Ant Media said, "There is great enthusiasm surrounding the company's inclusion on Google Cloud Marketplace. This allows customers from all corners of the globe to effortlessly discover, purchase, and implement Ant Media Server. The product, known for its reliability and performance, has been optimized to seamlessly operate on Google Cloud, harnessing its dynamic scalability features."
"We are pleased to include Ant Media within our growing Google Cloud Marketplace ecosystem," says Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs, Google Cloud. "Customers can now quickly deploy Ant Media Server on Google Cloud's trusted global infrastructure to deliver high-quality, low-latency video streaming experiences to their audiences."
Data Security Startup Raises Pre-Seed Funding, Launches Data Protection Software Using Artificial Intelligence
data security 14 Jul 2023
Teleskope, a cybersecurity startup, today launched a data protection platform that automates data security, privacy, and compliance at scale, helping organizations comply with regulations like GDPR and CCPA, and reduce the manual and operation burden on security, data, and engineering teams. The company raised $2.2 million in pre-seed funding led by Lerer Hippeau. Unlike typical Data Security Posture Management (DSPM) approaches that often result in alert fatigue due to valuable time wasted on false positives, Teleskope uses artificial intelligence (AI) – specifically Large Language Models (LLM) – to provide actionable insights with greater accuracy. The company’s data protection software integrates with existing workflows and developer pipelines, giving engineers the ability to automate security at the source. By minimizing false positives and providing context around the data, Teleskope empowers organizations to focus on genuine vulnerabilities – streamlining their security and privacy operations while significantly reducing risk – particularly important at a time when data breaches and privacy incidents are increasing, along with fines for improper handling of data. According to Fastly Research and Enterprise Strategy Group (ESG), “75% of organizations spend as much time, and sometimes more time, on false positives than on actual attacks. These false alerts cause the same amount of downtime as real attacks. Tooling fatigue and false positives are impeding ability to maintain adequate security across new and existing application architectures.” Founded by two former Airbnb security engineers, Elizabeth Nammour and Julie Trias, Teleskope brings the combination of expertise and fresh perspective to the issue of data security. Prior to starting Teleskope, the co-founders wrestled with the problem of constant manual assessments, and reviews that become obsolete as soon as they're completed. They recognized the need to replace point-in-time spreadsheets and ad hoc scripts with automation that provides a real-time and always up-to-date data security and privacy posture. "With the increasing use of generative AI causing even more data leaks, privacy is becoming even more of a concern. And we know from our work at Airbnb that data classification products don’t work the way they should – too many false-positives, a lack of contextual understanding, and an inability to scale and integrate causes alert fatigue and puts critical data at risk. "Now more than ever, privacy and security concerns are escalating due to the widespread use of generative AI,” said Elizabeth Nammour, co-founder and CEO of Teleskope. “Teleskope helps customers automate security and privacy saving them valuable time, while simultaneously reducing risk. From detection to remediation, Teleskope can be easily integrated in developer pipelines to help prevent and resolve data security vulnerabilities.” Teleskope’s advanced contextual analysis goes beyond traditional data classification to discern whether data - such as an address - is actually considered Personally Identifiable Information (PII), when associated with a customer’s home address, or when that address is associated with a public landmark, or business address, and does not have PII implications. Teleskope uses state-of-the-art large language models, which are continuously fine-tuned and optimized for speed and cost, to identify the data subject associated with the data, such as a customer, employee, or differentiate between customer types, such as doctors and patients. “The cyber field needs more diversity of thought, as well as leaders building with hands-on experience as engineers and operators,” said Graham Brown, managing partner at Lerer Hippeau. “Teleskope’s founders’ extensive experience as security-focused software engineers, including for the military, brings fresh perspective, as they’ve lived through the pain points they’re solving. Plus, their developer-centric approach and strategic use of AI for best-in-class contextual classification position them to build the industry-leading platform to protect and secure customer information.” The company has assembled a team of industry experts as advisors, which includes Doug Dooley, chief operating officer of the application security company Data Theorem, Abby Kearns, former chief technology officer of Puppet, Sathia Narayanan Mahadevan, head of privacy and assurance at Reddit and Nancy Wang, director of engineering for data protection and security at Amazon Web Services. “What sets Teleskope apart as a data security and protection solution is their unique ability to detect and remediate security vulnerabilities before they enter production, by enforcing protection policies at every stage of the software development lifecycle (SDLC),” said Wang. “Teleskope enables engineers to take on a much bigger role when it comes to protecting sensitive business and customer data." “Teleskope has been a game-changer for us in streamlining our compliance and security processes,” said Nick Cobb, former Uber (senior infrastructure manager) and now vice president of engineering and product at Kyte, a service for cars delivered on demand. “We've found Teleskope to be incredibly accurate in classifying data, and it has helped us uncover customer PII and sensitive information that was previously overlooked through manual labeling. By integrating Teleskope's findings into our existing workflows through APIs, our engineers were able to automate compliance tasks, saving them valuable hours of operational overhead, and allowing them to focus on their core responsibilities. As an early-stage company with a complex on-the-ground business, this is invaluable to us in the time of limited capital and resources.” Teleskope can, within minutes, monitor cloud data stores and third-party vendors, providing a comprehensive inventory of assets, including hidden ones, and identify their security and compliance risks. Its advanced classification engine, powered by a large language model and rules engine, is able to adapt to each unique data store – identifying sensitive data and providing actionable context on who the data is about. The Teleskope AI model is trained to learn each unique customer implementation to further increase its accuracy. Teleskope supports structured and unstructured data stores across popular cloud platforms such as AWS, GCP, and Snowflake, as well as third-party SaaS, identifying over 100 data types, including personal, payment, healthcare, and sensitive data. Teleskope can automatically enforce compliance requirements or remediate security vulnerabilities directly at the source, or enables developers to implement any custom security or privacy protocols through open APIs. Teleskope is capable of scaling to petabytes of data with predictable cost-effective pricing.New York-based Teleskope reduces manual overhead burdening security, data, and engineering teams, preventing alert fatigue
LG Ad Solutions Expands into Canadian Market Amid Growing Popularity of Connected TV Among Canadian Viewers
advertising 14 Jul 2023
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced that it has expanded its global presence into the Canadian marketplace. This expansion follows the hire of Jason Randall as Country Manager, Vice President of Sales, Canada. Randall previously held sales roles at AdTheorent, Verizon Media, Amobee, and Yahoo! Inc. In conjunction, LG Ad Solutions released findings from its latest study of perceptions and behaviors related to connected TV among Canadian consumers. Titled, “The Big Shift: Canada Wave II,” the study surveyed more than 750 Canadian consumers in June 2023 and found that Canadian TV viewership is shifting away from linear TV with 26% of those surveyed saying they are watching less linear television than a year ago. In its place, FAST services are growing in popularity among Canadian consumers, with 61% preferring to stream free, ad-supported content rather than pay for a subscription. In fact, 24% of respondents spend 2-5 hours per week watching free, ad-supported TV apps. Additional findings from the report include: “As consumers shift away from linear and subscription television viewing towards free, ad-supported content, advertisers have a tremendous opportunity to reach an audience that is looking to engage with brands that are on these services,” said Jason Randall, Country Manager, Vice President of Sales, Canada, LG Ad Solutions. “Compared to U.S. consumers, Canadian TV viewers are more likely to search online, visit a website, and talk about an ad or product after seeing a connected TV ad. With LG Ad Solutions’ expansion into the Canadian market, advertisers can effectively reach and engage this valuable audience that is more likely to convert.”61% of Canadian TV viewers prefer to stream free, ad-supported content rather than pay for a subscription
Businesses Increase Spend on Digital Advertising But Shift Platform Priorities
insights 14 Jul 2023
Companies spent more to advertise on ByteDance and Snap and less on Twitter in May according to new data from Emburse
Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall.
According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023.
Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets.
“Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.”
More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally.
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