Pavilion partners with business software and services reviews giant G2 to launch and co-sponsor recognition program

Pavilion, the leading global community for revenue executives, CEOs, and founders in the B2B software space, today announced it is partnering with G2 to co-sponsor the GTM Awards, an esteemed industry recognition program. The inaugural edition of the GTM Awards is dedicated to celebrating and honoring top go-to-market leaders and teams who have demonstrated exceptional skills, achievements, and contributions across various sectors within the B2B SaaS space.

"We are thrilled to partner with G2 to launch the GTM Awards, an industry-wide celebration that acknowledges the outstanding accomplishments of B2B SaaS go-to-market leaders," said Pavilion Founder and CEO Sam Jacobs. "These awards not only honor the exceptional contributions of individuals and organizations, but also provide valuable insights and inspiration for professionals across the B2B SaaS industry."

Nominations are now open for the award program, which aims to inspire excellence, foster innovation, and build a community of professionals driving success in the dynamic B2B SaaS go-to-market landscape. With a wide range of categories covering sales, marketing, customer success, CEO/founder roles, and team and investor awards, the GTM Awards provide a platform to recognize individuals and companies at different stages of their journey, from startups to seasoned industry veterans.

"At G2, we’ve seen first-hand the role go-to-market leaders play in driving growth for their businesses," said Palmer Houchins, VP, Head of Marketing at G2. "The GTM Awards present a perfect opportunity to shine a light on these leaders and we encourage all B2B SaaS executives to participate by submitting their nominations and sharing their success stories."

Professionals, companies, and organizations are encouraged to submit nominations for individuals and teams who have demonstrated exceptional leadership, innovation, and success in their respective fields. Nomination guidelines and submission forms can be found on the official GTM Awards website at http://www.joinpavilion.com/gtm-awards.

The nomination period will remain open until August 15, 2023, and the GTM Awards judging panel, comprised of independent industry experts, will carefully evaluate the submissions to select the finalists and winners in each category. The winners will be announced during an exclusive awards ceremony to be held at the Country Music Hall of Fame in Nashville, Tennessee on October 12, 2023, which will bring together industry leaders, influencers, and innovators.

The GTM Awards judging panel includes:
Sam Jacobs, Founder & CEO, Pavilion: Jacobs is the Founder & CEO of Pavilion and the Wall Street Journal best-selling author of the book “Kind Folks Finish First.” He launched Pavilion as Revenue Collective in 2016 and bootstrapped the company to $10M in ARR before taking on a $25M growth financing round in early 2021, led by Elephant Ventures and GTM Fund. Prior to Pavilion, Sam spent 15 years as a senior revenue leader at VC-backed companies in the New York area including Gerson Lehrman Group, Axial, Livestream/Vimeo, The Muse, and Behavox. He lives in New York with his wife and two dogs, Walty and Williams.

Mike Weir, CRO, G2: Weir is Chief Revenue Officer at G2, the world’s largest and most trusted software marketplace, where he fuels the growth of the G2 Marketplace through engagement and support of G2 Marketing, Seller, Buyer, and Partner Solutions. Weir joined G2 from LinkedIn, where he spent eight years shaping go-to-market strategy and customer support for the Technology vertical, which helped LinkedIn Marketing Solutions become an industry leading partner to the tech industry. Before LinkedIn, Weir led marketing teams at technology companies which provided him a unique perspective as a marketing & sales executive with 20 years in the technology industry. A champion of driving marketing & sales alignment, Weir discusses this topic in depth with expert guests as the host of G2’s podcast series, “GTM Innovators.”

Jacco van der Kooij, Founder, Winning by Design: van der Kooij is an internationally renowned business leader and thought leader on revenue growth and strategy. He is the founder of Winning By Design and author of “Blueprints of a Sales SaaS Organization,” along with seven other best-selling books on driving growth for SaaS. He is a sales mentor across several venture capital firms such as Notion Capital, Reach Capital, Astella, and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios. Prior to founding Winning By Design, van der Kooij held senior executive roles at Qumu (acquired by Rimage), Kontiki, and Technicolor.

Sangram Vajre, CEO, GTM Partners: Vajre is co-founder and CEO of GTM Partners, a data-driven analyst firm that helps B2B companies achieve efficient growth. He’s also the author of three books on go-to-market strategy, including the Wall Street Journal bestseller, “MOVE: the 4 Question Go-to Market Framework.” Before founding GTM Partners, Vajre co-founded Terminus, which earned a spot in Deloitte's fastest-growing company list after hitting $15M in three years. He also ran marketing at Pardot (acquired by ExactTarget and then Salesforce).

Lisa Sharapata, CMO, Arbinger Institute: Recognized by CIOLook as one of the 10 Most Influential CMO’s to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Sharapata is leading the charge for a better B2B buying experience. She is currently the CMO of The Arbinger Institute, a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Sharapata was the CMO at Boostup.ai, VP of Global Marketing at MindTickle , VP of Demand and Content Strategy at 6sense, and the Senior Director of Brand Experience at Aprimo. She is also a GTM Partners Ambassador, an advisor for Hushly, and a co-founder and board member of the PEAK Community.

The GTM Awards feature the following award categories:

Sales:
CRO of the Year
CRO Lifetime Achievement Award
Startup CRO of the Year

Marketing:
CMO of the Year
CMO Lifetime Achievement Award
Startup CMO of the Year

Customer Success:
CCO of the Year
CCO Lifetime Achievement Award
Startup CCO of the Year

CEO/Founder:
CEO of the Year
CEO Lifetime Achievement Award
Startup CEO of the Year

Team/Company:
GTM Innovator Award
Category Creator Award
Hypergrowth Award
Campaign of the Year

Investor Awards:
Venture Capital Investor of the Year
Growth Equity Investor of the Year
Seed Stage Investor of the Year

New Cloud Services Enable Faster Response Times for Residents and Innovative “911-in-a-Box” Hybrid Work Experience for Public Safety Agents Taking 1.3M Calls per Year

The City of Baltimore and NWN Carousel, the leading Cloud Communications Service Provider delivering integrated solutions for today’s Hybrid Work environments, today announced the implementation of their next-generation emergency 9-1-1 program for the city’s half million+ residents.

The next-generation 9-1-1 system will be equipped with the latest AI-based technology, including automatic text translation of 140 languages and robust geo-mapping, which can dramatically reduce emergency response times by up to 90%, while eliminating the need to engage a live translator.

Baltimore’s 9-1-1 specialists handle more than 1.3 million emergency calls each year ranging from car accidents, emergency responders in distress, natural disasters, people trapped in burning buildings, medical emergencies, etc. These public safety professionals give lifesaving instructions each time they receive these intense calls and the new translation services and geo-spatial routing provided by NWN Carousel’s cloud-based services will provide first responders the critical seconds and minutes needed to save lives.

“The ability to communicate immediately with Spanish speakers and other non-English speaking callers of our ever-growing diverse community will provide a new comfort level for Baltimore citizens who may have been reluctant to call 9-1-1 in the past because they felt that we would not understand them. Baltimore City 911 has joined the D.E.I. movement, by now providing the citizens with Diversity, Equity, and Inclusion when utilizing 9-1-1,” said Tenea Reddick, City of Baltimore 9-1-1 Director.

“We’re proud to serve alongside Tenea and her team at the City of Baltimore on this most important program,” said Dan Tassone, NWN Carousel, CRO. “Knowing that our cloud services will help their 9-1-1 professionals and first responders save lives is at the core of our mission.”

NWN Carousel is also providing the City of Baltimore 9-1-1 system with increased security to thwart cyber-attacks and cloud-based technology to allow emergency call specialists flexibility to work from anywhere including the City’s 25 mobile command posts. The City will also use the mobile units, dubbed “9-1-1 in a box,” to create educational awareness for Baltimore’s emergency call system with students and other community members.

The $6.5 million dollar contract for the next-generation 9-1-1 system was provided through funding from the state of Maryland.

NWN Carousel has been serving the 9-1-1 Public Safety community since 2011. Over the past 12 years the company has expanded its practice to serve 250 Public Safety Answering Points (PSAPs) across the US with 1900 call-taker/dispatcher positions in service today. NWN’s client base includes major US cities, County and local 9-1-1 PSAPs, State Police organizations, Police, Fire and EMS Dispatch Centers, large universities, and airport emergency dispatch operations.

NWN Carousel offers full-service solutions including system design, equipment sales, installation, and 24x7 service. Its service offers include E9-1-1 / NG9-1-1 Call Handling Solutions, GIS Mapping, mobile call-taker positions for disaster recovery and hybrid work environments, network design, telco carrier services, and a full suite of security services to protect these critical infrastructures.

This innovative enhancement offers a seamless and fully transparent shopping journey by meticulously outlining all-inclusive shipping and handling fees for all inventoried sends.

Sendoso, the pioneer in direct marketing automation, is thrilled to unveil Predictable Pricing, a groundbreaking addition to its platform. With a relentless focus on customer experience, this innovative enhancement offers a seamless and fully transparent shopping journey by meticulously outlining all-inclusive shipping and handling fees for all inventoried sends. By embracing this new pricing structure, customers can navigate easily and confidently, bidding farewell to hidden fees and unexpected charges.

Organizations seek efficient workflows and predictable expenses. Sendoso's Predictable Pricing delivers effortless budgeting and planning. It encompasses the combined costs of personalized items, shipping, and handling fees. This transparency ensures streamlined processes and provides companies a clear understanding of expenses incurred through the Sendoso platform.

"We are excited to introduce Predictable Pricing to our valued customers," said Kris Rudeegraap, co-founder and CEO of Sendoso. "Our mission has always been to provide exceptional solutions that simplify the process of sending personalized gifts and experiences. With Predictable Pricing, we are taking a significant step forward in providing our customers with a transparent and predictable cost structure."

Key Benefits of Sendoso's Predictable Pricing include:

• Simplified Experience: Customers will enjoy a clear breakdown of the item cost and shipping and handling fees with Sendoso’s platform, enabling them to easily and accurately budget for any sending campaign.
• Predictability: By knowing the total cost upfront, companies can accurately plan and allocate resources, avoiding unexpected financial burdens.
• Full Transparency: Sendoso values transparency and believes in building trusted relationships. With Predictable Pricing, customers can make informed decisions based on a comprehensive view of costs, ensuring no surprises down the line.

“Sendoso's tiered pricing is a total game changer for direct marketing campaigns,” said Neil Shah, Head of Product Marketing at Sendoso. “Transparent pricing puts businesses back in control of their budgets. We listen to our customers and understand their top concern is increasing customer retention while ensuring the long-term value and a tangible ROI of every campaign. We’ve made things simple – no confusing pricing tiers or complicated surcharges to worry about. With our transparent pricing, businesses can unlock the true power of efficient growth and customer retention, delivering customized experiences and unforgettable moments.”

In addition to its transparent pricing, Sendoso goes above and beyond to enhance the user experience. These additional benefits include:

• Tiered Pricing: With Sendoso's tiered pricing, customers get complete predictability and a clear understanding of fulfillment costs. Budgeting and campaign planning become a breeze, making your life easier. And the benefits don't stop there! By avoiding unexpected expenses and inefficient sending, Sendoso will help customers save thousands yearly.
• SLA Guarantee: Sendoso takes pride in having the fastest industry-leading Service Level Agreements (SLAs) at its fulfillment centers, ensuring orders are processed quickly and efficiently.
• In-House Fulfillment: Sendoso-owned fulfillment centers remove sourcing headaches, storage costs, and tracking worries, eliminating hefty support expenses for customers. By harnessing tiered pricing and leveraging Sendoso logistics expertise, customers can reinvest their budgets back into their campaigns.

Continued partnership extends Kyndryl’s framework of cyber resiliency services

Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, and Veritas Technologies, the leader in secure multi-cloud data management, today unveiled two new services -- Data Protection Risk Assessment with Veritas and Incident Recovery with Veritas. As a key milestone in Kyndryl and Veritas’ strategic alliance, these services help enterprises protect and recover their critical data across on-premises, hybrid and multi-cloud environments.

The Data Protection Risk Assessment with Veritas is delivered through the Kyndryl Consult network of technology experts and provides a cyber resilience maturity assessment that analyzes a customer’s IT infrastructure and data against industry best practices. Kyndryl combines its cyber resilience framework with Veritas’ data management solutions to identify risks, cyber resilience gaps and security vulnerabilities. The flexible deployment model allows Kyndryl experts to customize the assessment for unique requirements, policies and processes from all types of organizations. The offering also provides unified insights across on-premises, hybrid and cloud environments, leveraging unique data points that give customers the visibility and information to better manage and protect their data.

Incident Recovery with Veritas is a fully managed service encompassing backup, disaster recovery and cyber recovery. A key differentiator of the solution is AI-based autonomous data management capabilities that drive intelligent automation, operational agility, efficiency at scale, and a consistent experience across clouds for rapid recovery in the event of a cyber incident. The solution enables organizations to mitigate risk and high costs of a data breach by leveraging features such as air-gapped protection, immutable storage, anomaly detection and recovery automation.

“While the benefits of digital modernization and moving to the cloud are undeniable, businesses need to plan for the risks,” said Kris Lovejoy, Kyndryl Security and Resiliency Global Practice Leader. “Through our partnership, Kyndryl and Veritas bring years of experience in helping some of the world’s largest organizations achieve true cyber resiliency. These new co-developed solutions are designed to give our customers a clear view of their current estate, pinpoint areas for strengthening it and then shore up their security posture for the long term.”

“With data now widely distributed, a constantly evolving threat landscape and frequent ransomware attacks, the old methods for protecting data have become obsolete,” said Mike Walkey, Veritas Senior Vice President of Global Channels and Strategic Alliances. “Kyndryl and Veritas have combined a deep expertise in managing mission-critical IT environments with trusted data protection, recovery and compliance technology to help enterprises assess risks and keep their data secure, resilient and compliant.”

Ingersoll Rand Inc. published its 2022 Sustainability Report, “Progress Powered by Sustainable Performance” on July 14, 2023, detailing how the company’s sustainability strategy drives two clear and compelling growth paths: advancing customers’ sustainability goals with innovative products and services, as well as supporting customers in high-growth, sustainable end markets through existing products and new product innovation. The report also focuses on the significant sustainability improvements within its own operations.

In addition, this report highlights the seamless integration of Ingersoll Rand’s Lead Sustainably strategic imperative, one of its five core imperatives alongside Deploy Talent, Accelerate Growth, Expand Margins, and Allocate Capital Effectively, into all its other strategies.

Highlights from the Sustainability Report include the company’s successes in:

• Providing innovative products and services that offer efficiency, circularity and safety to help customers meet their sustainability goals, and also catering to high-growth, sustainable markets such as renewable energy, water and wastewater management, food and beverage as well as the life sciences sector.
• Leveraging the rigorous and disciplined approach of Ingersoll Rand Execution Excellence (IRX) to successfully achieve substantial energy and greenhouse gas (GHG) reductions within its own operations and continue the company’s steady progress toward achieving its 2030 climate, water and waste management targets.
• Demonstrating its commitment to employee investment through the implementation of its "Ownership Works" program, providing new employees with a one-time equity grant after one year of service with the company.¹
• Signaling its commitment to the Science Based Targets initiative (SBTi) by signing the Commitment Letter, which demonstrates its steadfast dedication to defining a path to net-zero emissions by 2050.
• Continuing its unwavering commitment to the safety of our employees and contractors as well as its diversity, equity and inclusion (DE&I) goals in the areas of representation, advancement and experience.

“Lead Sustainably is a key strategic imperative integrated throughout the company to help make life better for our employees, customers, shareholders, and our planet,” said Vicente Reynal, chairman, president and chief executive officer of Ingersoll Rand. “We continue to make great progress against our ambitious operational sustainability goals while offering products and services that deliver significant value to our customers through energy efficiency and water reduction. We’re also relentlessly seeking opportunities to support customers in high-growth, sustainable end markets with new innovations and existing products.”

Ingersoll Rand’s 2022 Sustainability Report has been prepared in accordance with the Global Reporting Initiative (GRI) Sustainability Reporting Standards and is aligned with the Sustainable Accounting Standards Board (SASB) requirements, Task Force for Climate Related Financial Disclosures (TCFD) and the U.N. Global Compact framework.

Partnership provides customers with a fully managed, integrated, enterprise-grade streaming analytics solution that enables real-time decision-making

StarTree today announced it has joined the Connect with Confluent partner program. The partnership will make it easier than ever for organizations to stream data from anywhere to StarTree Cloud via Confluent Cloud, the cloud-native and complete data streaming platform built by the original creators of Apache Kafka^® that spans multi-cloud, on-premises, and hybrid environments.

The Connect with Confluent partner program helps partners accelerate the development of real-time applications through a native integration with Confluent Cloud. Through the integration of StarTree Cloud with Confluent Cloud, customers will now be able to achieve an end-to-end real-time data streaming architecture that ingests and analyzes that data, faster than ever before. The solution opens up possibilities for new prospects as well as existing StarTree and Confluent customers, such as leading AI-powered customer intelligence platform Dialpad.

“The partnership brings to life StarTree’s vision of bringing real-time analytics to organizations faced with the challenge of processing massive volumes of rapidly changing data,” said Jen Murphy, Vice President, Channels & Alliances at StarTree. “StarTree is thrilled to join the Connect with Confluent program, thereby bringing this vision to fruition in a fully integrated solution that will help our customers take immediate action based on timely insights from real-time data analytics.”

The StarTree-Confluent partnership also marks a milestone in the parallel evolution of these two companies. Confluent Cloud is powered by Apache Kafka®, and StarTree Cloud is powered by Apache Pinot™. Both of these projects originated within LinkedIn and were open-sourced and submitted to the Apache Software Foundation (ASF) to become top-level projects. From inception, Apache Pinot was designed to integrate directly with Apache Kafka, and today the two systems are often deployed side-by-side in open-source environments at companies like LinkedIn, Uber, Stripe, Walmart, and many more. This partnership makes it easy for organizations of all kinds to benefit from the integration of two fully managed, tested, and integrated real-time streaming data platforms from the companies driving the innovation behind these widely-adopted open source projects.

“Data streaming is now a critical business requirement as companies shift toward a digital-first approach to everything,” said Paul Mac Farland, Vice President, Partner and Innovation Ecosystem, Confluent. “However, many companies don’t have the resources needed to successfully bring a complete set of data streaming capabilities to their applications and end users. Connect with Confluent solves this problem, helping Confluent technology partners accelerate their customers’ data-driven ambitions so they can win in the modern digital era.”

TV Azteca will integrate FansXR’s extended reality platform to allow sports broadcast viewers to choose their own viewing angle, leveraging complete control of multiple 360-degree and 2D cameras from digital devices via a web browser.

FansXR, an immersive digital entertainment company enabling fan-controlled views and gamification of live sports and entertainment broadcasts on second screens in augmented reality and in the metaverse, today announced an agreement with Mexico’s TV Azteca, S.A.B. de C.V. (BMV: AZTECACPO Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world, to deliver first-of-its-kind viewing experiences of Mexican sports and entertainment broadcasts.

TV Azteca will integrate FansXR’s extended reality platform to allow viewers of select, future TV Azteca sports and entertainment broadcasts to choose their own viewing angle, leveraging full control of multiple 360-degree and 2D cameras from digital devices via a web browser. Fans will also be able to view and interact with computer vision-powered player statistic overlays, as well as a selection of fan engagement functions including live chat, polling, merchandise, and betting.

Additionally, FansXR and TV Azteca will collaborate with sports and entertainment properties to unlock new second-screen advertising and sponsorship opportunities. TV Azteca Deportes - which owns professional football club Mazatlán F.C. - carries select matches from Liga MX, FIFA World Cup, FIFA Confederations Cup, Copa América, CONCACAF Gold Cup, the NFL, boxing, and lucha libre. As the top provider of sporting entertainment in Mexico, TV Azteca will utilize its experience in broadcasting premier events to improve the fan experience for millions of subscribers.

Guillermo Wilkins, CEO of TV Azteca Studios, said, "We have a unique opportunity to bring a new cutting-edge product to Mexico. Sports and entertainment audiences will have a personalized viewing experience while fans are offered an innovative way to engage with immersive content. This will also allow sponsors and advertisers a new way to approach their clients and fans in a way that only could happen when working with FansXR."

Matt Coleman, Co-Founder and CEO of FansXR, added, “The team at TV Azteca recognizes that fan engagement technologies are critical to the health of sports broadcasts, and that the future of watching games is now available. Today’s media landscape pressures sports leagues and broadcasters to find new ways to drive viewership, interactivity and media revenue. Thanks to advancements in computer vision technology, FansXR has the ability to offer a solution that keeps fans watching games longer through multiple camera angles, and real-time betting, gamification, and interactivity seamlessly integrated onto one screen in 5G.”

FansXR and TV Azteca’s partnership will serve as a best practice reference for the global sports market on how to simultaneously appeal to casual and avid sports fans in-venue and at home by offering complementary experiences. Recent consumer research affirms the need for this approach: Per Cisco’s “The New Fan Experience is Here,” more than 80% of fans desire a more immersive and content-rich experience when attending a live event, while a recent report from Deloitte indicated that 77% of all fans participate in at least one sports-related activity concurrently while watching a game at home.

Today’s announcement follows a series of successful in-stadium pilot activations that took place earlier in 2023 in Mexican sporting venues. FansXR and TV Azteca worked on-site in collaboration with local telecommunication companies and stadium management to test the technology and implement 5G, ensuring fans at the game and at home can experience the best of the FansXR platform with industry-best latency.

Egress also launches adaptive security architecture, which dynamically adjusts email security controls based on aggregated data including KnowBe4’s user risk score

KnowBe4 and Egress have announced their partnership to provide organizations with a proactive approach to defending against advanced inbound and outbound threats, and transform the way in which they manage human risk in email. This integration enables Egress to feed KnowBe4’s user risk score into its adaptive security model as an additional intelligence source. The provider of the world’s largest security awareness training and simulated phishing platform, KnowBe4, enables employees to make smarter security decisions to help manage the ongoing problem of social engineering and provides enterprise-grade reporting across an organization and for individual users. Egress, a cybersecurity company that uses artificial intelligence to detect and prevent inbound and outbound threats, is the first provider globally to offer adaptive security for cloud email.

Tony Pepper, CEO at Egress comments: “Partnering with KnowBe4 to further augment our aggregated human risk score is an exciting opportunity for our customers. Both KnowBe4 and Egress recognize that people represent the biggest risk to organizations and are most vulnerable when using email. Managing this human risk requires the implementation of both dynamic technical controls and tailored security awareness. This partnership will enable joint customers to leverage the combined value of both offerings to ensure they are best prepared for new and emerging threats before they have even materialized.”

Unlike any other email security product on the market, Egress generates aggregated individual risk scores by augmenting product telemetry, open-source intelligence, and behavioral data with threat intelligence taken from any third-party security application via a two-way open API. When a score reaches a higher risk threshold, products in the Intelligent Email Security platform automatically adapt their controls to defend against advanced phishing threats, human error, and data exfiltration. Following today’s announcement, Egress’ risk score will be enriched by KnowBe4’s user data.

Stu Sjouwerman, CEO at KnowBe4, stated: “We’re excited about the benefits this new partnership brings to our customers. An organizations’ cyber defenses are strongest when the offerings in their security ecosystem work together to address the human element. Through its adaptive security model, Egress turns data into action, and our joint customers will benefit from human risk scores that are enriched by the data KnowBe4 generates.”

Adaptive security as part of the Intelligent Email Security platform is now available for organizations worldwide. Existing Egress customers will benefit from this update free of charge.