The programme provides enterprises with a robust suite of high-performance social impact marketing tools that deliver sustainable, environment-friendly growth and a host of additional benefits

Cleo, a new ‘for good’ platform that leverages blockchain and distributed ledger technology to deliver sustainable innovation and environmental responsibility, has launched its first programme, appropriately dubbed ‘Marketing for Good.’ As a new carbon offset and social impact marketing programme, Marketing for Good provides enterprises with effective and user-friendly tools that can help them develop higher quality, lower cost leads that also contribute towards their environmental, charitable, and social goals – all at no additional cost.

Cleo’s vision and mission are simple: As the ‘for good’ company that focuses on sustainable innovation and environmental responsibility, Cleo aims to become the market leader in helping companies enjoy traditional growth while allowing them to track and balance their environmental impact with innovative and planet-friendly initiatives.

Jason Sibley, CEO of Cleo, explained the importance of the launch of Marketing for Good by saying: “Through Cleo, our customers will be able to harness the power of Web3 to engage with their audiences toward positive shared impacts, all while reducing costs. We provide an opportunity for everything from businesses, sports clubs and schools to artists, brands and startups to leverage both existing and new intellectual property to contribute towards their environmental, charitable, and social goals.”

The world is more of a global village than ever before, and the cross-border and cross-continental impacts of local business activities cannot be – and should not be – ignored. While many have long espoused the ideal of “thinking globally while acting locally,” for too long there have been far too few options for businesses and individuals to do so – until now. Furthermore, because the competition for buyer attention and brand awareness across advertising, sales, and marketing are at all-time highs, the value of data continues to increase in tandem with digital marketing spend. These rising costs can potentially be offset by rewarding users for their time and attention via incentivizing different marketing actions. In this way, businesses and brands can deliver rewards to users in the form of social goods that benefit everyone, such as removing plastic from the ocean, planting trees, or offsetting carbon emissions.

Cleo does this and is changing the business narratives around ESG, blockchain, and business growth by delivering practical solutions to balance corporate objectives with social and ethical responsibility. With Cleo, every marketing lead, digital collectible, or piece of intellectual property has the potential to create measurable ‘good' in the world.

CEO Jason Sibley explained how Cleo and the Marketing for Good programme work: “With Marketing for Good, we help our client brands reward their target audiences for their time and attention with incentives that help the planet. We’re using blockchain to help companies contextualize the ecological and social impact of their marketing and advertising while giving them the tools to offset this impact in real-time. I am grateful for some of the amazing companies that have already bought into this mission, and I am excited to blend ESG awareness into traditional corporate marketing in a way that delivers results.”

Cleo’s blockchain-enabled Marketing for Good programme helps companies drive sustainable practices, such as offsetting their digital carbon footprint through allocations of their marketing campaign budgets to worthwhile causes. Cleo’s solutions range from lead generation and nurturing campaigns that offset carbon emissions to creating digital collectibles that generate funds for ESG objectives. The social good and value-added generated by these initiatives are verified on the blockchain, thereby giving customers and companies a reliable, transparent, and tamper-proof record that shows how much social good they have offset using Cleo campaigns.

There are many additional benefits that businesses can enjoy with the Marketing for Good campaign, such as better engagement with an ever-changing enterprise buyer audience; improving lead quality via in-built qualification, screening, and approval processes; creating measurable impact in an otherwise noisy digital landscape throughout the entire buyer journey; opening new channels of communication with target markets; creating secure and reliable mechanisms for rewarding audiences; engaging with audiences tha might otherwise be difficult to reach; and creating effective on-ramps for brands to explore the growing world of Web3.

Marketing for Good is the first in a series of several new high-impact Cleo initiatives, and in a world where we need collective action, effective incentives, data-backed decision-making, reliable tracking, and global reach to deliver meaningful results – not just in terms of the environment but in terms of business growth and productivity as well – Cleo harnesses the power of blockchain and Web3 to do just that and is a promising example of the good that we can generate and deliver when important problems and complex challenges are addressed and tackled the right way.

Fospha, a leading marketing measurement platform for eCommerce, have recently been awarded multiple top accolades by G2 users, including being named the best attribution platform globally for B2C brands. Among the other awards received are:

• Best Algorithmic Attribution Model
• Best Model for Cross-Device Attribution
• Best Quality of Support for Attribution and Digital Analytics
• Easiest to Do Business With

Fospha are a trusted partner to top brands, including Huel, Gymshark, Monsoon, Helly Hansen, Sweaty Betty, and many more. They specialize in providing reliable attribution to help B2C businesses optimize their marketing strategies.

This success is a testament to Fospha's unique position in the attribution landscape. Unlike most platforms, Fospha's innovative model not only looks at the impact of people clicking on ads, but also incorporates people viewing ads. The model then uses AI to independently value the contribution of every digital channel in driving revenue.

Fospha's wins - particularly for the superiority of their attribution model and cross-device offering - demonstrate how pixel-based measurement solutions are struggling to make the grade for B2C eCommerce brands. In a post-cookie world, it's increasingly difficult for brands to gain a trustworthy view of what drives purchasing behaviour, particularly when using basic tools. Fospha do not rely on pixels, so are uniquely positioned to offer accurate, actionable attribution to eCommerce brands throughout the full marketing funnel.  

Liam Ashbrook, Head of Strategy and Data Analytics at Monsoon Accessorize, said "Fospha are a strategic partner providing superb insight - without the view provided via Fospha we would never have had the confidence to move into new channels. Their attribution methodology is state of the art and Fospha really seem to be ahead of the industry curve."

Fospha CEO Sam Carter said on Fospha's wins: "We're incredibly proud to be voted the best attribution product in the world for B2C brands. We know how difficult it is for B2C marketers to accurately measure the performance of their ads. This then creates a barrier for them scaling at an acceptable profit margin. We are committed to helping brands tackle this problem, and being acknowledged as the best in the world at it is a testament to our great team and the community of customers we support."

Suzy, a leading end-to-end market research software platform, is taking its qualitative offering to new heights. At Suzy’s AI-First Summit on July 19, the team unveiled AI-powered Qual Analysis, showcasing its commitment to innovation and cutting-edge technology. In addition, through its partnership with Market Research Institute International (MRII), Suzy is now offering its first certified course for advanced learning. With these exciting developments, Suzy demonstrates its dedication to delivering exceptional insights and empowering businesses with invaluable market research solutions.

Powered by AI, Suzy’s Qual Analysis allows enterprise brands to jumpstart their qual analysis, providing fast insights through transcript summaries. Suzy believes market researchers are the experts, and AI-powered Qual Analysis is a tool to help them do their job better and more efficiently than ever before.

Suzy’s AI-powered Qual Analysis allows enterprise brands to:

• Gain valuable insights with transcript and project summaries, including key learnings, themes, and action items.
• Back up findings with supportive quotes timestamped for easy reference.
• Save time and effort by filtering summaries by cohorts, allowing brands to focus on the specific data points that matter most to their research.

Qual Analysis is backed by rigorous legal considerations. Suzy is committed to data privacy and control for all of its users. Nearly 30 enterprise brands are participating in the early access program with new brands added daily.

Suzy is also beefing up their educational content with their first certified course on qualitative research. In partnership with MRII, Suzy’s qual course covers qualitative research basics, including different methodologies and the qualitative research process. In addition to the MRII-certified course, Suzy will launch five new courses, including Intro to Market Research, Developing Qual Discussion Guides, Quantitative Research, and Writing Quant Surveys.

“We’re taking qualitative research to the next level,” said Katie Gross, Chief Customer Officer. “Now, enterprise brands can find the ‘why’ behind the ‘what’ faster and with more granularity than ever thanks to Suzy’s AI-powered Qual Analysis. Additionally, our new certified course, in partnership with MRII, empowers teams to truly understand how qualitative research works.”

With integrated quant, qual, and high-quality audiences in a single connected research cloud, Suzy's qualitative offering enables researchers to uncover the underlying motivations behind quantitative data. Suzy provides various options, including video open ends, one-on-one interviews, remote focus groups, and in-home usage testing. Live responses are generated rapidly, ranging from just a few hours for asynchronous input to less than 72 hours for live interviews. With the introduction of AI-powered qualitative analysis, today's enterprise brands can now analyze qualitative data at an accelerated pace. Furthermore, Suzy Academy offers training courses to enhance qualitative and quantitative research skills for every member of the enterprise team.

Experience Suzy’s qualitative offering and learn how AI-powered Qual Analysis works by booking a demo with our team today.

Nearly 50% of users experience daily app performance issues; monitoring app performance is the number one challenge reported by mobile engineers.

Embrace, the solution to help engineers build better mobile experiences, today released the State of Mobile Experience report detailing mobile end users' and builders' perspectives of performance issues and app experiences. The three-part study combines input from mobile engineers at industry leading companies and app users, as well as rich data from Embrace's mobile experience engineering platform. The insights reveal how app performance issues have far reaching consequences for mobile teams.

Nothing is more frustrating than when an app crashes, takes forever to start up, or freezes at an inopportune moment. But do poor experiences mean the same thing for app users versus the engineers who build the products they're consuming? Embrace's research shows that while these types of issues are a top concern for app users, mobile engineers report their top challenge is monitoring app performance.

"Mobile users' high expectations for speed, stability, and ease of use are going up and to the right," said Andrew Tunall, Head of Product at Embrace. "Without the right toolkit, mobile engineering teams are blind as they try to deliver great app experiences. And if you miss the mark, the result can be really poor app reviews and uninstalls."

Report Highlights

App Users' Frustrations

• Speed is crucial: 1 in 5 users won't wait more than 5 seconds to log in to an account, complete a purchase, or play multimedia.
• Issues are too common: 48% of users say they experience an app issue daily. Reported issues include slow startup, slow images, freezing, crashes, and unresponsive buttons.
• Crashes frustrate users the most: Users feel the most frustrated when an app crashes suddenly, and app freezes, inability to fill out forms, and unresponsive links or buttons also add to their frustrations. Slow app startup, slow image load, and slow video load are comparatively less vexing for users.
• Users are not afraid to uninstall: 60% of users said they would uninstall an app that has crashed a few times.

Top Development Challenges for Mobile Engineers

• User monitoring isn't easy: When asked about the key challenges engineers are facing in app development today, monitoring app performance topped the list.
• They're worried about specific app performance issues: Mobile engineers are most concerned about remedying crashes and slow app startup. However, users don't rank slow app startup as one of their top frustrations.
• Issues have consequences: Engineers' biggest concerns are the loss of brand trust stemming from frustrating app experiences and bad reviews on app stores. App deletions also rank highly on the list of concerns.
• Teams must keep up with rapidly changing tech: Engineers overwhelmingly think AI and machine learning will most dramatically impact mobile app development in the next 5 years.

Benchmarking Mobile App Excellence – Embrace Data

• iOS apps show greater stability vs. Android apps across industries: iOS performed better with regard to crash-free sessions and low memory warnings. (Unity, Flutter and React Native are considered separately by iOS and Android.)
• Some categories seem to deliver better user experiences: On iOS, Education and Real Estate apps had the highest percentage of user-termination free sessions. Hospitality and Delivery verticals rank highest on Android. Gaming apps rank the lowest in measures of good app user experience across iOS and Android.

Key Takeaways

Priorities differ between builders and end-users. For more critical issues like crashes, both agree that these are the most frustrating and critical-to-address. Slow startup, while high priority for engineers, is less frustrating for users. Bridging this disconnect and others uncovered in the report might better serve end users.

Developer-focused analyst firm Redmonk noted the value in aligning developers' perspectives with real users' experiences and led a conversation with Embrace's product team about the takeaways from the report.

"Mobile engineers are deeply concerned about app performance," said Kate Holterhoff, Analyst at Redmonk. "There's a clear need for tools that foster a better understanding of users and improved app performance. This sort of visibility empowers mobile teams to reduce friction and focus on creating great mobile experiences. By acknowledging the gap between app users' perspectives and the developer's own, organizations can set the stage to build better apps and stay competitive."

Understanding real users' app experiences is a clear priority, both now and in the future. Mobile experience engineering provides granular detail into every user session, allowing teams to quickly remedy issues and maximize their attention on building.

The State of Mobile Experience: Top Challenges Facing App Users and Mobile Engineers by Embrace is available for complimentary download.

Methodology

• App Users: Embrace surveyed more than 900 app users in the U.S. to understand their frustrations.
• Mobile Engineers: Embrace polled nearly 80 developers, engineers, and managers who work on mobile apps to get their perspectives on performance priorities and concerns.
• Embrace Data: Embrace analyzed customer data across iOS and Android apps from a variety of categories including mobile gaming, e-commerce, hospitality, and IoT. Embrace analyzed the performance data of all customers in aggregate, and benchmarked this performance across key stability and experience indicators by industry.

Patent recognizes unique backend data aggregation methods for processing large-scale metadata

- Patent includes the only automated Workflow application and engine in the industry to prepare data from its point of origin

InMoment, the leading provider of Experience Improvement (XI)™, today announced it was awarded a patent for the XI Platform’s unique backend data aggregation and its customer experience (CX) system and methods for processing very-large CX datasets

As organizations spend millions of dollars a year and countless hours trying to bring together their customer data to analyze it across the customer journey, the XI Platform patented technology has unique capabilities allowing it to receive customer feedback data from multiple points of origin and sources—surveys, social media, video, audio, call center scripts. This technology, a new process of data storage delivery, can capture, organize, and cleanse survey responses, call center scripts and emails in the same way, no longer requiring advanced processing tools. Every customer experience can be interpreted in context and immediately organized and ready for analysis and reporting—contributing to employee time savings and the reduction in the number of analysis tools and IT costs.

“At InMoment, we focus on continuously evolving a cutting-edge tech stack that leads the market in customer insight and CX solutions,” said Nitin, Chief Technology Officer, InMoment. “This additional patent showcases our Integrated CX vision and our ability to connect critical aspects of the customer experience, integrating disparate feedback sources along with insights and actions so our customers can stay ahead of their peers. I'm proud of our exceptional engineering team that has developed groundbreaking solutions like this patented technology to bring the power of billions of data points together to help our customers navigate the future.”

The latest patented technology includes the Workflow application that is the only automated data workflow engine in the industry to prepare any data—operational, financial, compliance, and more—from its point of origin. It correctly organizes and displays data in its original format and sends it in real time to a back-end storage location. This technology simplifies the ability to optimize queries and append additional metadata to power the richness of text analytics, analysis, and reporting by using a flexible and scalable back-end architecture.

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Key Hires Across Finance, Sales, Product, and Engineering Strengthen Mobivity’s Connected Rewards Growth Trajectory Among Brands and Game Publishers

Mobivity Holdings Corp., a global provider of personalized reward solutions that drive customer acquisition, frequency and spend, today announced new senior executive leadership hires in finance, engineering, product, and sales while also announcing the upcoming departure of Chairman and CEO Dennis Becker by or before August 31, 2023. Becker and the Board of Directors have mutually decided to transition to a new phase of leadership for Mobivity in support of its growth objectives.

“Over the past 18 months, Mobivity has pivoted its business to focus on the massive and growing demand from digital user acquisition and retention,” said Kim Carlson, Chief Operating Officer for Mobivity. “Through the development of the Connected Rewards solution, Mobivity has built a game-changing offering that allows brand marketers to grow brand loyalty programs, traffic, and engagement with the differentiated mobile gaming audiences.”

Strengthening Mobivity’s market leadership in connecting brands with game publishers, Mobivity tapped a range of industry senior executives for key leadership positions, including:

• Chief Financial Officer Will Sanchez - As CFO, Sanchez brings a wealth of experience in finance and accounting leadership roles with public and pre-IPO technology, SaaS and biotech companies.
• Vice President of Engineering Asif Iqbal - Working for some of the most recognizable brands like T-Mobile, Nordstrom, and Walgreens, Iqbal is an innovative engineering leader with 20 years of experience successfully leading large digital transformation and technology strategies across businesses.
• Vice President of Product Dan Grigorovici – Serving in leadership roles in product and executive management for a variety of AdTech and Martech global leaders, Grigorovici brings more than two decades of marketing and data product development.
• Senior Director of Brand Strategy Beatrice Olivas - A results-driven strategist and seasoned AdTech veteran, Olivas brings nearly two decades of experience in the digital media industry having led strategy and sales for one of the largest mobile ad platforms in the U.S. market.
• Senior Director of Restaurant Strategy Rob Crews – Holding senior leadership positions in restaurant marketing for household names like Wendy’s, Arby’s, LongHorn Steakhouse/The Capital Grille, Crews understands and recognizes industry trends and will play a critical role in helping restaurants increase sales to achieve their marketing objectives through new, innovative marketing opportunities.

The latest executive leadership appointments follow the promotion of Kim Carlson as Chief Operating Officer. Carlson, who joined Mobivity as Chief Revenue Officer in late 2022, has been instrumental in helping launch and grow Mobivity’s Connected Rewards among mobile game marketers with daily install volume increasing more than 900% year to date.

The growth of Connected Rewards and Mobivity’s network of gaming marketers, publishers, and ad networks has expanded its audience nearly 7x since the beginning of the year to now reach over 200 million U.S. mobile game players.

Hyro's omnichannel conversational AI capabilities will integrate with Gozio's mobile platform, expanding access to a range of key healthcare services within one unified interface

Hyro, the leader in conversational artificial intelligence (AI) for healthcare, today announced a partnership with Gozio Health, an industry-leading, customizable, location-aware mobile patient engagement platform. Hyro will embed its conversational AI platform within Gozio's framework, providing quality omnichannel voice and chat AI experiences to patients and staff through mobile applications. The partnership will initially be rolled out across the two companies' mutual customer base of healthcare providers, including Novant Health and Baptist Health.

Hyro's Adaptive Communications Platform will augment Gozio's suite of mobile offerings and give enterprise health systems access to integrated AI assistants for patient-facing tasks such as prescription refills, FAQ resolution, appointment management, and troubleshooting. Together, Gozio and Hyro enable healthcare organizations to automate routine tasks so that staff can devote their full attention to more urgent responsibilities, while also removing access barriers for patients by offering them a wider range of self-service capabilities in one centralized, user-friendly location.

The partnership comes amid ballooning demand for AI technologies within healthcare providers' patient interfaces to further reduce inefficiencies and streamline routine tasks in an effort to optimize staff workflows. The healthcare industry, however, is sensitive and heavily regulated, particularly concerning patient data privacy and security. As such, responsible AI implementation to help both staff and patients while still protecting personal data is of paramount importance–a mission to which Gozio and Hyro are no strangers. Hyro reaches 60-70% resolution rates for inbound calls and messages while explaining the outputs of those AI-powered interactions, ensuring a greater degree of accountability and trust surrounding technologies like Large Language Models (LLMs) and Natural Language Understanding (NLU)

"With burnout and staffing shortages so widespread in healthcare, any support we can offer to already overloaded contact centers is extremely valuable," said Israel Krush, CEO and Co-Founder, Hyro. "We welcome the opportunity to partner with Gozio, expanding our omnichannel AI-powered conversations relating to scheduling, Rx management, physician search and more to their seamless mobile interfaces. Now, patients can unlock 24/7 access to critical services from their healthcare providers with zero hold times and full confidence in their automated support."

"With conversational AI having burst into the public spotlight throughout 2023, we are truly excited to bake Hyro's best-in-class conversational AI solution into our mobile app," said Lee Jones, Chief Product Officer at Gozio Health. "Hyro's explainable, plug-and-play conversational AI tools will allow the healthcare providers we work with to curate the datasets that AI draws upon, save stretched operational dollars, and maintain compliance with industry regulations."

Through successful collaborations with leading health systems across the US, Hyro and Gozio will continue to provide healthcare enterprises with an unparalleled, all-in-one mobile app solution, ensuring seamless support and an enhanced user experience.

"In today's world, we are used to having information right at our fingertips," said Melanie Husk, SVP, Chief Consumer Officer at Baptist Health. "Through embracing the joint capabilities of these two leading innovators in digital health, we will be able to automatically incorporate the latest developments in AI and mobile technology for the benefit of our patients at Baptist Health. Patients can now request services via phone call, SMS or directly through the mobile app, no matter the time or place, to ensure easy and real-time access to care."

A Data Security Platform, according to Gartner, Inc., prepares for the impacts of quantum computing and AI

Velotix, a leading data security company announced today that it has been mentioned as a Sample Vendor in the Gartner Hype Cycle for Data Security, 2023 for the Data Security Platform category. According to the report, "Security and risk management leaders should adopt innovations like data security posture management and data security platforms and prepare for the impacts of quantum computing and AI. Review these and other Hype Cycle entries to support business goals and mitigate data security and privacy risks."

The report further states, "traditionally, data security has been delivered by disparate products, which has resulted in operational inefficiencies and an inability to support, for example, data risk assessments, open data, commercial data, and internal innovations and collaboration involving data. Especially in cloud-based data stores, a DSP reduces integration cost, manual work, and friction by connecting previously disparate data security controls and capabilities."

Velotix is a data security platform that provides maximum data utilization at minimum risk by making data accessible and providing safe, secure, and compliant data access. Automatically tagging and discovering data, Velotix creates a single repository for accessing information and granting and revoking permissions. Leveraging the power of AI, Velotix continuously learns and documents organizational policies and external regulations to keep companies compliant.

"Only intelligent automation can keep up with the fast pace of evolving data infrastructure, users, tools, and regulations", said Noam Biran, VP Product at Velotix. "Powered by AI, Velotix provides indispensable technology by monitoring, learning, and predicting how data will be used to provide the right people with the compliant data they need to fuel data democratization and business success."

Gartner, Hype Cycle for Data Security, 2023, By Brian Lowans, Published 14 July 2023.

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