diDNA, a leading provider of digital ad tech solutions, has announced the launch of its latest product, Viewify. Designed to increase the value of a publisher's ad inventory, this software leverages machine learning that dynamically optimizes the ad auction to increase ad viewability to an average of 80% or more.

"Viewability is a critically important component of monetization program health that is often overlooked. Most publishers using other adtech solutions see viewability in the 40-60% range," said Deke Hooper, diDNA CEO. "Viewify can push that viewability number up above 80%, and publishers see results within hours of installing the tool."

Low ad viewability drives down the value of a publisher's inventory, pulling down CPMs and making it less attractive to potential advertisers. Minimum thresholds for high-value direct deals, open market, and PMP campaigns are typically 70%. By increasing viewability, publishers can access premium advertisers, ultimately increasing brand value and ad revenue.

Core technology included in Viewify is Enhanced Lazy Load and Intelligent Refresh. Enabling lazy load with header bidding through methods like active tab monitoring and viewport proximity allows for more efficient resource allocation by only triggering auction and render requests for ads when the user's viewport is close to the ad location, resulting in improved performance by reducing unnecessary network requests and rendering. Intelligent Refresh feature takes into account Google policy for TTLs, runs tests in the background, and identifies the highest revenue correlated to refresh, with smart timers that optimize by device and ranges.

Enabling lazy load with header bidding through methods like active tab monitoring and viewport proximity allows for more efficient resource allocation by only triggering auction and render requests for ads when the user's viewport is close to the ad location, resulting in improved performance by reducing unnecessary network requests and rendering.

diDNA is offering a 30-day free trial as an introductory offer to qualifying publishers, while a low, predictable fixed usage-based pricing model allows publishers to focus on creating great content and driving more users, and maintaining user experience without incurring incremental cost increases as their revenue and performance goes up.

The launch of Viewify is the first in a series of SaaS offerings that diDNA plans to release moving forward. The company is committed to providing innovative solutions to help publishers and advertisers succeed in the digital advertising landscape.

"While managed services will continue to be a core business line, we believe the future of ad tech is in putting power and customization back into the hands of publishers", said Hooper. "The concept of what we're doing here is really simple: we're taking tools our in-house team has been using for years to optimize campaigns, and giving them to publishers to use for themselves."

For more information on diDNA's Viewify and other digital advertising solutions, visit the company's website.

The integration streamlines merchant onboarding to Riskified’s award-winning fraud management platform

Riskified (NYSE:RSKD), a leader in eCommerce fraud and risk intelligence, today announced it has integrated with commercetools, a leader in building critical composable commerce innovation at scale, to deliver advanced fraud prevention and risk management solutions to merchants globally.

The integration solidifies an innovation-led partnership that enables one of the most advanced ecommerce platforms to offer Riskified’s Chargeback Guarantee, a top-rated, award-winning product. Leveraging machine learning and a global network of merchant data, Riskified guarantees ecommerce revenues and safeguards merchants against financial loss and reputational damage by approving legitimate transactions and rejecting fraud in real time. Riskified is also integrated with other major eCommerce platforms, including SAP Commerce Cloud, Salesforce Commerce Cloud, Adobe/Magento, Shopify, and VTEX.

Through this integration, merchants utilizing commercetools can effectively combat rising losses from payment fraud while ensuring a frictionless customer experience. Riskified will be available via commercetools’ Integration Marketplace, offering merchants a simple, seamless way to implement Riskified’s Chargeback Guarantee solution.

“Merchants should never have to choose between stopping fraud and offering legitimate customers a friction-free experience, yet retailers often face this hurdle,” said Kevin Sprake, VP of Channel Partnerships at Riskified. “Our integration with commercetools helps us solve this problem for a larger pool of merchants, and we are confident that this collaboration will empower them to optimize operations, protect revenue, and provide a secure environment for shoppers.”

Trusted by brands including Lululemon, Ulta Beauty, and H&M, among others, commercetools offers comprehensive commerce functionality to merchants, allowing them to build and customize customer experiences that meet their unique needs and goals. By delivering highly functional, visually appealing customer experiences, commercetools enables business growth while also minimizing costs.

“At commercetools, our main mission is to support the success of merchants in today’s highly competitive eCommerce landscape,” said Blaine Trainor, VP Global Partnerships and Alliances at commercetools. “In integrating Riskified’s cutting-edge risk management solution, we underscore this commitment, helping merchants to cut costs associated with fraud while improving the overall customer experience. We are thrilled to have them as one of our partners.”

Riskified and commercetools are committed to helping merchants thrive in an ever-changing digital landscape. By combining their expertise, both companies are empowering merchants to overcome the challenges of fraud and risk management, enabling them to focus on delivering exceptional products and experiences to their customers.

—Snap names InMarket as their Preferred Measurement Partner
—Advertisers can now access InMarket's Lift Conversion Index (LCI) to gain a deeper understanding of offline outcomes like sales and store visits generated by Snapchat campaigns

InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has announced a strategic partnership with Snap Inc., creator of Snapchat. This preferred partnership promises to enhance the way Snapchat advertisers can optimize their campaigns inflight and measure the offline impact of their advertising by utilizing the power of InMarket's Lift Conversion Index (LCI).

By partnering with InMarket, Snap will provide advertisers with insights into the real-world actions and behaviors of their target audiences. Brands can measure real-world outcomes, such as Incremental Visits, & Sales, as well as Transaction Rate, Shop Rate and Basket Size when leveraging Retail Sales Lift capabilities. Overall, Snapchat advertisers can utilize InMarket's LCI to make data-driven decisions and optimize their spending more effectively over time on the platform.

"We are thrilled to collaborate with InMarket to enhance the way brands measure their Snapchat advertising," said Christopher Plambeck, Head of Marketing Science at Snap Inc. "By leveraging InMarket's measurement capabilities, we can offer advertisers a deeper understanding of their campaigns success and the ability to optimize and enhance their ad spend on Snapchat in ways that significantly boost campaign performance."

"We are excited to combine our measurement expertise with Snapchat's highly interactive platform and massive scale to empower brands and deliver ads that connect and engage consumers," said Todd Morris, CEO of InMarket. "This collaboration represents a game-changer for advertisers and sets a new standard for measuring the impact of leading social media platforms like Snapchat on driving real-world outcomes and ROAS."

Underscores company’s commitment to meeting stringent security standards and safeguarding customer data

Absolute Software™, the only provider of intelligent, self-healing security solutions, today announced that it has successfully completed the System and Organization Controls (SOC 2) Type 2 audit for its globally-available Absolute Secure Access cloud service and the SOC 2 Type 1 audit for its US-based Amazon Web Services (AWS) environment for Absolute Secure Endpoint.

A widely recognized auditing standard developed by the American Institute of Certified Public Accounts (AICPA), SOC 2 defines criteria for managing customer data based on five trust service principles: security, availability, processing integrity, confidentiality, and privacy. SOC 2 compliance confirms that Absolute’s platform controls and processes meet AICPA's Trust Services Criteria, verified through an independent audit. Completing this rigorous evaluation process demonstrates a company's ability to both implement critical security policies (Type 1 audit) and prove compliance over an extended period (Type 2 audit).

"Our top priority at Absolute is serving as a trusted partner and solution provider to our customers,” said John Herrema, EVP of Product and Strategy at Absolute. “Achieving these important milestones for Absolute Secure Access and Secure Endpoint signifies our commitment to meeting and maintaining the highest data security standards and validates that we have implemented robust security controls and processes backed by industry-leading certifications.”

Embedded in the firmware of more than 600 million devices, Absolute’s patented Persistence® technology provides a permanent digital connection to every endpoint. Absolute Secure Endpoint delivers intelligence into device and application health, enabling IT and security teams to ensure that endpoints remain compliant and mission-critical security controls remain operational. Purpose-built for hybrid and mobile work models, Absolute Secure Access provides resilient network connectivity for users to securely access critical resources in the public cloud, private data centers, and on-premises, and empowers IT teams to adopt a ZTNA security approach while actively improving the end user experience.

PagerDuty Operations Cloud helps government agencies and enterprises securely solve the complexity of modern digital operations

PagerDuty, Inc., a global leader in digital operations management, today announced it has been approved for “In Process” status within the Federal Risk and Authorization Management Program (FedRAMP^Ⓡ) and is now listed as “In Process” in the FedRAMP Marketplace. This milestone puts PagerDuty another step closer to receiving FedRAMP Authority to Operate for the PagerDuty Operations Cloud^SM.

The PagerDuty Operations Cloud is the essential platform for mission- and time-critical operations work in the modern enterprise. Through the power of AI and automation, it detects and diagnoses disruptive events, orchestrates the right team members to respond, and streamlines and automates infrastructure and remediation workflows across your digital operations.

This milestone reflects PagerDuty’s commitment to rigorous and industry-best-practice security standards for the PagerDuty Operation Cloud and across its products. PagerDuty serves customers of all sizes across a wide range of industries, including nearly half of the Fortune 500 and more than two-thirds of the Fortune 100, many of whom require their critical partners to demonstrate the robust security practices associated with FedRAMP certification.

“Receiving FedRAMP ‘In Process’ status for the PagerDuty Operations Cloud is a critical milestone and brings more value to our federal customers, allowing them to take full advantage of the Operations Cloud,” said Heather Hinton, Chief Information Security Officer at PagerDuty. “We look forward to our customers, including some of the largest and most regulated commercial companies in the world, benefiting from the transparency and security that comes with a FedRAMP Authority to Operate to improve the customer experience for U.S. citizens and U.S. government bodies.”

Achieving FedRAMP authorization will support U.S. federal government agencies and other customers who require FedRAMP in adopting PagerDuty’s Operations Cloud to streamline their operations, automate unplanned work, and take advantage of AI to speed informed decisions and improve business results.

PagerDuty is focused on continually innovating cloud-native solutions that help teams scale their operations with AI and automation to deliver better customer experiences, protect revenue, and reduce operating costs. PagerDuty maintains active SOC 2 compliance

Company’s Continuous Innovation Roadmap Helps Customers Work Better, Smarter, and Faster

Workiva Inc. (NYSE: WK), the world’s leading cloud platform for assured, integrated reporting, announced today that the power of Generative AI is now available on its cloud platform. This technology has the potential to revolutionize the business reporting market by further boosting productivity and efficiency, enabling insights that lead to better and faster data-driven decisions.

Generative AI is deeply integrated across the Workiva platform, providing a rich user experience and enabling customers to leverage the new capabilities anywhere in their workflow. This includes the ability to author, edit, and rewrite content across the company’s entire suite of solutions, ultimately shifting users from being content producers to content editors, helping to streamline workflows, and freeing up time to focus on greater value-add tasks. Additionally, users will have access to a digital thought partner and a productivity enhancer that can answer free-form questions anytime during their workflow.

"Adding Generative AI to our platform’s capabilities is the latest advancement in our innovation story," said David Haila, EVP and Chief Technology Officer for Workiva. "Given the increasing stakeholder scrutiny of private and public entities, our platform and technology have never been more relevant. Off-the-shelf foundational Generative AI models become increasingly more important and can produce targeted responses when extended with Workiva’s domain knowledge and proprietary data. This is our point of differentiation. We believe we are leading a new wave of innovation in which transformative business value will be achieved through a combination of human expertise, contextual data, and the responsible use of Generative AI technology."

Workiva’s commitment to the responsible use of AI ensures human judgment, ethical considerations, data privacy, and transparency always guide the adoption of AI-generated content. The company’s open ecosystem approach will let customers decide which industry-leading large language model, including those from Google Cloud and Microsoft Azure, best fit their needs. Additionally, Workiva users will never have to move their data from the Workiva platform to leverage AI. And, neither Workiva nor its technology partners will store or use customer data to train models.

Workiva remains the only assured, integrated reporting platform that brings Financial Reporting; ESG; and Governance, Risk, and Compliance together in one controlled, secure, audit-ready environment. Rooted in over 15 years of financial reporting leadership, the company has been at the forefront of accelerating automation to solve its customers' most fundamental business reporting challenges. Adding Generative AI to the Workiva platform builds on our continued commitment to developing technology that empowers customers to be more effective and efficient while guaranteeing data privacy and security. 

Companies combine expertise to deliver innovative technology solutions for arenas, stadiums, convention and exhibition centers, and performing arts venues

Simpleview and ASM Global are pleased to announce a partnership created to provide a unified network of websites and technology solutions for the ASM Global portfolio of venues. The partnership was strategically designed to develop cohesive branding powered by a best-in-class technology stack and ticketing integrations that promote visitors and drive web conversions for arenas, stadiums, convention and exhibition centers, and performing arts venues.

Simpleview, a leading provider of CRM, CMS, and marketing solutions for destinations worldwide, and ASM Global, the world's leading venue management and services company, will serve the meetings and events ecosystem; by leveraging Simpleview's advanced technology and ASM Global's extensive global network, this partnership will enable clients to create captivating digital experiences that drive engagement and ticket sales and enhance venue marketing efforts.

Highlights of the partnership include:

• Enhanced Website Capabilities: a new generation of website solutions with state-of-the-art features and functionalities equipped with user-friendly content management systems, robust event and ticketing integrations, interactive mapping tools, and seamless integration with social media platforms
• Personalized Experiences: clients can deliver tailored content and offers to individual users, ensuring a highly personalized and engaging journey for every visitor
• Mobile-Optimized Design: prioritization of mobile optimization, ensuring that websites are fully accessible across all screen sizes and platforms
• Data-Driven Insights: comprehensive analytics and reporting gain insights into visitor behavior, marketing performance, and conversion rates so venues can make informed decisions and optimize marketing strategies effectively

"ASM Global is thrilled to work in partnership with Simpleview to create a cohesive, best-in-class website solution for our diverse global portfolio of stadiums, arenas, theaters, and convention centers," said Alex Merchán, chief marketing officer at ASM Global. "From the start of this relationship, Simpleview has impressed us with its tech stack, service offering, data-driven approach, and talented team. We look forward to building and scaling this partnership in the years ahead."

IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced its launch in the South Korean market. Senior Client Partner Seunghun (Edward) Choi spearheads the expansion and will be pivotal in establishing an in-market presence in South Korea. Choi brings over 25 years of experience to the role and will focus on leveraging essential brand and agency relationships in Korea to drive growth through expanded partnerships.

“South Korean brands are highly regarded in domestic and international markets for their innovation, quality and global appeal,” said IZEA President and Chief Operating Officer Ryan Schram. “Influencer marketing is a powerful strategy for Korean businesses to target both domestic and global consumers in an authentic and impactful way. We are excited to hit the ground running in South Korea to provide the tools, resources, and connections to clients who seek to access the entirety of the modern Creator Economy.”

“Our launch in South Korea comes after our successful launch in China in 2022, where we established direct relationships with some of the largest companies in the country, and expect double-digit growth this year,” Schram continued. “Pairing IZEA’s 17 years of industry trailblazing and international expertise with Edward’s impressive local connections and business acumen, we are confident in our ability to elevate Korean brands and agencies to new heights.”

Choi joins IZEA with a wealth of experience in brand, product and digital marketing for major global companies across a range of industries and geographies. He previously served as Executive Vice President at Geometry Global; Head of Marketing at Gen.G Esports; and Regional Marketing Director at LG Electronics.        

IZEA was founded by Ted Murphy in 2006, launching the global creator economy that thrives today. The company has facilitated nearly four million collaborations between influencers and brands, providing influencer marketing campaigns and custom content creation for Fortune 500 businesses and some of the biggest agencies in the world.