Powerful Identity Verification and Authentication Solutions Now Available to Public Sector Agencies Through Carahsoft's Contract Vehicles

Incode Technologies Inc., the leading identity verification and authentication platform for global enterprises and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider^®, today announced a partnership. Under the agreement, Carahsoft will serve as Incode Technologies' Master Government Aggregator®, making the company's industry-leading identity verification solutions available to the Public Sector through Carahsoft's reseller partners and National Association of State Procurement Officials (NASPO) ValuePoint, National Cooperative Purchasing Alliance (NCPA) and OMNIA Partners contracts.

"We are pleased to partner with Carahsoft and their reseller partners to expand access and simplify procurement for agencies who wish to leverage Incode's solutions to enhance transparency, accessibility and efficiency," said Ricardo Amper, CEO and founder of Incode. "This agreement will broaden access to our omnichannel biometric identity solutions through Carahsoft's vast network of contract vehicles to help eliminate identity fraud and improve equitable services access within the Public Sector."

Incode's identification and authentication technology is an instantaneous, privacy centric identity verification solution designed for all demographics. It protects constituent data, safely manages remote identities at scale and ensures that all constituents can connect to the services they need.

The Incode Omni platform offers remote identity verification and risk assessment during user onboarding, and authentication after onboarding through three core capabilities:

• Document authentication: Incode recognizes and classifies ID documents and performs tests to confirm authenticity.
• Passive liveness: Incode offers the first NIST-certified passive liveness in the world, which requires no user effort (i.e., no need to blink, move, connect dots, etc.).
• Facial recognition: As evaluated by NIST (June 2022, 1:1 Face Recognition Vendor Test report), Incode offers the best combination of facial recognition speed and accuracy for enterprise-grade solutions.

Incode Omni's design emphasizes privacy, security and compliance while maintaining a frictionless user experience. Not only does Incode Omni provide enterprise-level scalability and real-time results, its accuracy is verified by NIST. By utlitizing machine learning and artificial intelligence, Incode's technology operates on the edge without requiring humans in the loop.

"This new partnership with Incode aids our Government customers by quickly delivering identity verification solutions and ultimately facilitating public trust through ensuring the secure management of data," said Michael Shrader, Vice President of Innovative and Intelligence Solutions at Carahsoft. "Here at Carahsoft, we commit to leveraging our sales and marketing teams and our reseller partnerships to further the Public Sector fight against fraud and are honored to play a role in keeping Government resources safe and accessible through these vital solutions."

Incode's solutions are available through Carahsoft's NASPO ValuePoint Master Agreement #AR2472, NCPA Contract NCPA01-86 and OMNIA Partners Contract #R191902. For more information, contact the Incode team at Carahsoft at (703) 871-8548 or Incode@carahsoft.com.

The dedicated Cybersecurity team at Carahsoft specializes in providing Federal, State and Local Government agencies and Education and Healthcare organizations with security solutions to safeguard their cyber ecosystem.

Notix, a leading push notification service provider, reports a robust increase in project revenue, driven by the successful adoption of its newly launched in-app service. Since its introduction in early 2023, in-app has rapidly captured the market's attention and significantly contributed to a remarkable 20% increase in project revenue within a mere six months.

In-app was designed to revolutionize retention, engagement, and monetization practices with push. Brands, website owners, and webmasters have three powerful service options here:

1. Content Push Notifications to increase retention within mobile applications by delivering captivating content to users.
2. Push Advertising to engage users with targeted ads delivered through push notifications.
3. In-App Interstitial Advertising to integrate maximally visible ads within applications.

Notix collaborates with trusted leading industry partners to execute advertising activities, which ensures the highest level of quality and effectiveness for users, while maintaining brand integrity.

"We have been working in marketing technologies for a while, so we know how important it is to use all available opportunities and therefore - increase a chance to reach your potential customers. Notix in-app is a function to add into one's marketing strategy and make sure you can engage users more efficiently," claims Anna Efimova, Sales Director at Notix.

Notix's remarkable success with in-app reflects its dedication to innovation and top-notch services. The company remains committed to exploring new possibilities and providing a superior customer experience in push notification services.

Tapping into the evolving digital landscape of the investment industry, Invest Inc. is charting new territories with an array of transformative initiatives. Spearheaded by the strategic direction of their newly appointed CEO, Jas Mathur, the firm is set to elevate the investment research experience for its users with the creation of an AI-powered tool.

This groundbreaking tool, tailored to act as a virtual junior analyst, promises to reshape user interactions with investment data. A digital buddy at hand, it assists users in navigating through Invest Inc.'s extensive platform features, offering insights that were previously attainable only by professionals.

Jas Mathur, celebrated for his extensive track record in digital marketing, envisions a future where the boundary between high-end financial professionals and everyday investors blurs. He remarks, "Our goal at Invest Inc. is to democratize the world of investment. With the AI tool, users, regardless of their experience level, have a sophisticated analyst within reach 24/7."

A standout feature of this AI innovation is its intuitive conversational capability. Recognizing that every investor's journey starts with questions, the tool is designed to assure users that no question is too basic or complex. Leveraging cutting-edge natural language processing combined with machine learning, the tool deciphers users' queries, offering insights that range from deciphering intricate market dynamics to understanding the platform's basic features.

Complementing the AI tool's launch, Invest Inc. further strengthens its position in the market with a Reg A+ offering. Beyond being a sign of growth, this offering underlines the firm's unwavering commitment to granting broader access to high-quality financial insights. "We envision a community where every member is a stakeholder. Through this offering, we are not merely sharing insights; we are laying down the foundations of a partnership," elaborates Mathur.

Advancement delivers sports broadcast impression data with better accuracy to benefit rights holders, teams, brands, and agencies using Relo’s AI driven, real-time platform powered by VideoAmp viewership data, at scale

Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, announced they will be integrating VideoAmp’s industry-leading viewership data into their platform. VideoAmp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands, and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships and brand exposure during a live event.

During game play, sponsor logos are visible on a variety of sources: worn by players, on stanchions and field-level signage, digital signage, as well as in the stands, near team benches, and even on items that are used by coaching staffs and other personnel during games. Relo Metrics’ AI computer vision models detect and track every logo visible to audiences—during broadcast, streaming video, and in content shared via social media—to determine the return on investment for each sponsor. Relo Metrics serves a large swath of its industry and currently supports approximately 55% of North American tier one and tier two sports leagues, this includes MLB, NBA, NFL, NHL, and MLS.

VideoAmp commingling methodology joins various data inputs like Set-Top Box data (STB) with Smart TV data from ACR providers, which undergo rigorous ingestion, cleansing, deduplicating, and weighting processes to create a larger, more accurate overall dataset of 39M HHs and 63M Devices. By using big data inputs, as opposed to relying on panels, with a commitment to privacy-preserving technologies, VideoAmp is able to drive greater accuracy and representation of audiences across platforms. The integration with Relo Metrics further propels the entire industry towards a more accurate understanding of advertising spend and performance. With legacy measurement and currency metrics being phased out, VideoAmp’s dataset has been adopted by virtually all major networks and agency holding companies to underpin efforts around measurement, planning, optimization, targeting, and transacting.

“We're creating a new measure of value based on highly accurate content viewing metrics along with demographic attributes allowing us to present exposure value in terms of impressions, which is critical as the viewership continues to grow while fragmenting,” said Jay Prasad, CEO at Relo Metrics. “Being able to now value exposure in terms of household impressions is critical for accurate measurement. Lastly, this integration for the first time will allow the market to understand the total reach of live sponsorships alongside advertising in sports, this will be a big unlock of value for years to come.”

“Sporting events have long captivated mass audience viewership and it’s become increasingly clear that accurate representation of viewership is critically important. We’re thrilled to be working with Relo Metrics in a way that gives brands and advertisers a clearer understanding of what their exposure looked like for a given event and what the value of that exposure was. We look forward to further developing this relationship and creating even more value for all parties in the advertising ecosystem,” said Michael Parkes, President at VideoAmp.

The combination of each company’s extensive technology and sports broadcast expertise improves upon previous industry viewership metrics based on manual data gathering or incomplete datasets. The new collaboration will also enhance the value of benchmarking data. Relo already performs placement-level benchmarking, for example, exposure on a scoreboard at a Major League Baseball game. Now, with the data provided by VideoAmp, the company can produce a benchmarking number that also includes the value derived from the total number of people watching the game at home, on the go, and in the venue and through other platforms.

Prismatic, a leading embedded integration platform, today announced the launch of its embedded integration designer. This launch advances Prismatic's goal of empowering B2B SaaS companies to provide the ultimate user experience for their integrations.

Prismatic's embedded integration platform (embedded iPaaS) allows SaaS teams to easily build integrations, manage them at scale, and enable customers to self-service those integrations. The platform has been eagerly adopted by SaaS product and engineering teams from startups to Fortune 100 companies across many software verticals.

The embedded designer is the latest result of Prismatic's singular focus on making it easier for B2B SaaS teams to provide integrations that connect their products to the other apps their customers use.

Together, Prismatic's embedded marketplace and embedded designer create a true integration hub for B2B SaaS products that takes integration self-service to the next level.

SaaS teams use Prismatic's embedded marketplace to provide a listing of out-of-the-box integrations that customers can browse, configure, and self-activate. Now, SaaS teams can also enable customers to build their own integrations using Prismatic's embedded designer.

The embedded integration designer brings multiple benefits to B2B SaaS teams:

• Attract and retain enterprise customers that have highly-specific integration needs
• Focus engineering time on integrations that benefit the broader customer base while still enabling bespoke integrations
• Add value and stickiness by turning their product into the integration engine of their customers' tech ecosystems

"Embedded designer is a major advancement for Prismatic and for the embedded iPaaS market as a whole," said Marcus Edgington, Prismatic's Director of Product. "Everything we hear from our customers and see in the SaaS industry makes it clear that embedded designer is an essential piece of today's embedded iPaaS. Between the embedded marketplace and embedded designer, Prismatic is truly an end-to-end solution for every integration scenario – from productized integrations deployed to hundreds of customers to one-of-a-kind integrations needed by a single customer."

Company recognized as one of world’s top private cloud companies for the third year in a row

Klaviyo, a marketing automation and customer data platform that drives revenue growth for businesses of all sizes, today announced it has been named to the Forbes 2023 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world. Published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures, this is the third consecutive year Klaviyo has been included on the list.

We’re honored to be recognized as one of the top 10 companies on this distinguished list,” said Steve Rowland, president of Klaviyo. “As we continue on our mission to help creators own their destiny, this acknowledgement is a reflection of the impact we’re having on our customers. By offering intelligent marketing automation powered by customer data, we’re helping entrepreneurs create personalized experiences and make quality connections with their customers – and we’re just getting started.”

Klaviyo makes it easy for businesses to centralize and use every piece of their customer data to deliver personalized experiences across email, SMS and mobile push channels, increasing conversions and revenue.

“The companies of the Cloud 100 list represent the best and brightest private companies in this crucial tech sector,” said Kenrick Cai, the Forbes editor of the Cloud 100. “This year’s companies had to react rapidly to AI’s sweeping impact while contending with a market pullback. Their resilience puts them in elite company. Congratulations to each of the 2023 Cloud 100 honorees and the 20 Rising Stars who are showing early potential to one day join their ranks.”

Adsterra announced the availability of Smart CPM pricing, one of the top-demanded bidding models on the market. Smart CPM enables advertisers and media buyers to adjust bids according to the competition automatically, acquiring traffic most cost-effectively.

The update is available for all Adsterra users registered as advertisers as an additional feature to the CPM pricing. Users are now empowered to turn on Smart CPM when they intend to automate bidding and remove time-consuming manual payout adjustment.

The principle behind Smart SPM is in automating an advertiser's participation in auctions for every ad placement. The advertiser is asked to enter the acceptable bid cap, and the Smart CPM's algorithm will then enter auctions, assess the bids placed by the nearest competitors, and identify the best payout needed to win ad views. The algorithm will aim to pay the least price required to win the auction and never exceed the maximum payout entered by the advertiser.

"With martech evolving, fueled by machine learning, our job is to serve our partners the latest functionality that can save precious time on ad campaigns' tests, control, and management. While the CPM pricing has always been about manual bid management, Smart CPM will take over this routine, protecting the advertisers' budgets and ensuring they receive relevant ad traffic", Gala Grigoreva, CMO at Adsterra, points out. "By automating their bidding tactics, advertisers can now safely embrace more traffic segments while testing ad campaigns, which could have been an issue for beginners dealing with traditional CPM."

Incorporated into the Self-Serve Platform, Smart CPM is now a feature any advertiser can turn on while creating or editing their campaigns. The feature is built on top of the CPM pricing model and can be enabled when running a Popunder, Social Bar, or In-Page Push campaign. 

LambdaTest's SmartUI platform introduces enhanced PDF Comparison, accelerating industry-specific testing and reaffirming their quality commitment

LambdaTest, a  leading cloud-based unified test execution and orchestration platform launched an enhanced PDF Comparison feature as part of its SmartUI platform. This expansion reaffirms LambdaTest's commitment to delivering versatile tools that cater to diverse industry needs.

Enterprise plan subscribers can access SmartUI's PDF Comparison feature, which offers a valuable solution for businesses across sectors. With this feature, users are able to perform Visual Regression Testing on PDF files, which is designed to ensure precision and consistency when testing various scenarios involving PDF files. This is especially useful for businesses that need to track changes to a PDF file or be able to detect any mistakes in formatting. The PDF Comparison feature gives enterprise subscribers the ability to perform this type of testing quickly and efficiently.

"This enhancement underlines LambdaTest's ongoing efforts to offer practical solutions that streamline workflows and enhance quality," said Mayank Bhola, Co-Founder and Head of Product at LambdaTest. "The SmartUI PDF Comparison feature has the potential to significantly impact sectors such as software development, legal practices, design validation, and more."

To use this feature, users should be familiar with the product requirements and have an enterprise plan subscription to SmartUI. SmartUI’s PDF comparison is a versatile tool that can streamline workflows, improve accuracy, and enhance productivity in many sectors and use cases. PDF comparison tools use optical character recognition to identify the differences between two documents. These tools can be used to compare two versions of a document or to compare two completely different documents. They can also detect discrepancies between two sets of data, making them an invaluable tool for streamlining workflows and improving accuracy.

The Smart PDF Comparison feature is versatile and finds applications in various sectors:

• Software Documentation: Ensuring accuracy in user manuals and system documentation, terms & conditions, and privacy policies.
• Legal and Compliance Checks: Spotting differences in contracts, agreements, or regulatory documents.
• Design Validation: Validating design changes and consistency across different design versions of your exportable files, invoice layouts, etc.
• Proofreading and Editing: Detecting changes between versions of documents for quick correction.
• Quality Assurance: Ensuring accuracy in manufacturing specifications and operational guidelines.
• Archiving and Record Keeping: Verifying document archive accuracy over time.

LambdaTest's SmartUI platform's enhanced PDF Comparison feature provides a practical solution for maintaining accuracy, consistency, and compliance across various industries.