Advertisers Can Now Buy TV Based on Outcomes, Including CPA, ROAS, Sales, and Post-CTV Campaign Traffic

tvScientific, the performance advertising platform for connected TV (CTV), announced today that brands and advertisers can now purchase CTV ad campaigns on a Cost-Per-Outcome (CPO) basis through leading partners Awin/Shareasale, Commission Junction, Impact, Partnerize, Partnerstack and Rakuten. With CPO buying through tvScientific’s partners, advertisers are able to align their actual ad spend to marketing goals and only pay for outcomes that align with their desired results.

By buying CPO, advertisers can move beyond simple reach & frequency or MMM models and for the first time ever buy media based on real outcomes and sales lift. Unlike CPA buying, CPO is a broader metric that measures the cost of achieving a specific outcome in a campaign. The outcome can be any predefined result that the advertiser is aiming for, and it may include multiple actions or conversions. The new capability solidifies tvScientific as the leading global technology company for driving measurable ROI through CTV campaigns. Notable brands currently transacting on a CPO basis include Experian, Moneygram, Crocs, Groupon, Fender and Saatchi Art.

“With CPO buying, we’re giving advertisers a way to manage their campaigns according to outcomes - this has always been the holy grail in TV, but has been almost impossible to execute historically,” said Jason Fairchild, CEO of tvScientific. “This new capability connects the dots between TV ads viewed and business outcomes on a 1:1 deterministic basis, allowing performance brands and agencies to evolve their media planning and buying to include TV - the most impactful medium in the world.”

Much of the $72 billion TV advertising market will likely flow through programmatic technology in the coming years. Additionally, as technologies emerge to enable the buying and measurement of TV advertising in a manner similar to search and social media, the nearly $200 billion spent on performance advertising in the US is expected to shift toward CTV.

The launch comes as a result of continued company momentum that has included new partnerships with MMPs AppsFlyer, Adjust, Kochava and Singular; expanded leadership with Matthew Koontz as Head of Product and Michael Bilow as Head of Data Science; and a partnership with MetricWorks, the leading provider of media mix modeling-based incrementality measurement.

“The industry is at an inflection point, and tvScientific is poised to revolutionize advertisers’ understanding of the value of their TV spend,” Fairchild said. “We are very pleased with our growing roster of customers, partners and technical capabilities, and look forward to showing more brands across industries what’s possible with CTV.”

The funding will accelerate the development and go-to-market of Caden’s innovative data AI platform.

Data intelligence company Caden has announced a $15 million Series A round led by Nava Ventures, with participation from Jerry Yang’s AME Cloud Ventures, Streamlined Ventures, Montage Ventures, Industry Ventures, 1707 Capital, AAF Management, and others.

Caden has established itself as a leader in the rapidly evolving consumer data landscape, empowering end users and businesses to harness the full potential of ethically-sourced first-party data for actionable insights and decision-making. The latest investment marks a significant milestone for the company, enabling it to accelerate product development, enhance market activation, and bolster its team of top-tier talent.

The company empowers users to finally take control of their personal data and make money from it. The Caden mobile app allows users to automatically pull in data on what movies they watch, where they travel, what they buy, etc., and see fun and insightful analytics on their consumer profiles. They can then opt-in to monetize their data in various privacy-centered ways, creating a safe passive income stream.

Caden launched its mobile app earlier this summer and instantly achieved rapid user adoption and growth. Users have already shared billions of data points with the company—with hundreds of millions more being shared daily—demonstrating the power of ethical user-centered data acquisition. Hundreds of thousands of dollars in compensation have already been distributed to users as well. 

The company also recently announced Caden AI, the first version of its personal assistant that has the unique ability to automatically train on a user’s media consumption, purchases, travel, exercise, and more, creating the first truly personal Generative AI.

For the enterprise, Caden’s data set is made available via an intelligence suite called CadenOS that empowers customers in financial services, advertising technology, artificial intelligence and more to tap into a one-of-a-kind “hyper-panel” of consumer behavior. Example use cases include aggregated analytics products for hedge funds, real-time event streams for retail media, and robust foundational training models for AI companies. Above and beyond the power and dimensionality of the data, the core selling point for CadenOS is the automatic privacy compliance and provenance of the data as enterprises face more scrutiny around consumer data practices.

"We are thrilled to have secured this milestone investment round, validating our value and potential," said John Roa, CEO and Founder of Caden. "With the support of our new and existing investors, we intend to transform the consumer data market by building the most ethical, actionable and valuable data intelligence company in the world."

Nava Ventures, a seasoned investor known for backing disruptive technology companies, expressed enthusiasm for leading the round. "Caden has showcased exceptional traction in acquiring and activating ethical consumer data, and we are excited to partner with them on their ambitious mission," said Freddie Martignetti, Partner at Nava Ventures. "We hope that our collaboration can enable individuals to have greater control over their data and lay the groundwork for a new relationship between individuals and enterprises."

New Platform Leverages One of the Fastest-Growing Open Source Communities in Cybersecurity to Continuously Identify and Fix Threats Across Web and Third-Party Applications, APIs, Multi-Cloud Environments, More

ProjectDiscovery, the open source powered security company that specializes in the detection of new, exploitable vulnerabilities, today announced that it has raised $25 million in a Series A financing round led by CRV, with participation from Point72 Ventures, SignalFire, Rain Capital, Mango Capital, Accel, Lightspeed, Guillermo Rauch, Caleb Sima and Talha Tariq, among others. At the same time, the company announced the launch of its ProjectDiscovery Cloud Platform, a fully-managed SaaS platform built on top of ProjectDiscovery's most popular open source tools to enable enterprises to discover and remediate vulnerabilities at scale.

Rishiraj Sharma, Co-Founder and Chief Executive Officer of ProjectDiscovery, said, "Today's announcement of our $25 million Series A from visionary venture firm CRV and our existing investors, along with the launch of our ProjectDiscovery Cloud Platform, makes us better positioned than ever to advance our mission of democratizing cybersecurity by leveraging the power and speed of our talented and enthusiastic open source community."

Andy Cao, Chief Operating Officer of ProjectDiscovery, said, "ProjectDiscovery already stands as an extraordinary success story in open-source cybersecurity. Thousands of security experts from all over the world have collaborated with us to build some of the most powerful and modern security tools on the market. Our portfolio of open-source projects has accumulated over 60k GitHub stars with +100k weekly downloads, and we rank as one of the fastest growing open-source cybersecurity companies. Nuclei, our core scanning engine, sees over 50 million scans each month from users across 100 different countries. With this additional funding, we are poised to build out a world-class team, launch a market-leading enterprise offering, and continue to support our millions of open-source users. Our success today is a direct result of our loyal community and our growth plans will enable us to give back to our community sustainably for many years to come."

Reid Christian, General Partner of CRV, said, "With cyberattacks and new vulnerabilities emerging and evolving at an ever-accelerating rate, it's clear that traditional black-box approaches focused on compliance are ill-equipped to keep pace. With its new cloud platform, ProjectDiscovery has not only introduced a powerful new solution to the threats we're seeing today – they have created a whole new approach that allows engineers from all over the world to collaborate in real time to diagnose and rapidly remediate security risks as they emerge. ProjectDiscovery perfectly exemplifies the kind of creative, far-sighted innovation that CRV seeks to support, and we're eager to work with their team to further accelerate the ProjectDiscovery growth story."

ProjectDiscovery Cloud Platform

ProjectDiscovery was born out of a collaboration between four cybersecurity engineers who saw a glaring need for modern security tools that could automate asset discovery and vulnerability scanning to continually detect new elements in an organization's evolving attack surface. In conjunction with a passionate open-source community, they developed a suite of open source solutions including ProjectDiscovery's original Nuclei vulnerability scanner to enable anyone to discover trending and exploitable vulnerabilities across web applications, APIs, cloud environments and third-party applications.

ProjectDiscovery Cloud Platform represents the company's first commercial offering to bring all of ProjectDiscovery's most popular open source tools to the enterprise in an easy-to-use, hosted platform. The new platform allows enterprises to manage assets, discover, and remediate vulnerabilities at scale, and fix cloud security misconfigurations.

The new platform includes features designed to:

• Streamline enterprises' ability to run ProjectDiscovery tools at scale;
• Further enhance the efficiency of ProjectDiscovery's modular open-source tools through automated connection functionality; and
• Provide enterprise requirements such as a robust UI, integrations, reporting and support for all security requirements.

Over 3,000 organizations and engineers registered for the ProjectDiscovery Cloud Platform beta, reflecting the powerful engagement that has given ProjectDiscovery one of the fastest growing open-source communities in the cybersecurity industry.

Dr. Chenxi Wang, seed investor in ProjectDiscovery and Managing General Partner at Rain Capital, said, "The open source approach has created successful companies in DevOps and many other areas, but successes in the cybersecurity space have been few and far between. With the open source know-how, an active, fast-growing community, and an innovative approach to vulnerability management, ProjectDiscovery is in a unique position to bring open source innovation to the enterprise. As a long-time investor in ProjectDiscovery, we're more excited than ever to help this company scale and lead the vulnerability-management-as-code movement."

Alex Stamos of the Krebs Stamos Group to deliver keynote on implications of AI, while Joshua Browder, CEO of DoNotPay, will lead a fireside chat on the ethics of data privacy and AI

Leaders including Rick Arney, Anna Westfelt, Julie Bornstein, Alyssa Harvey Dawson, Kevin Paige, Alex Su, and Ryan O’Leary among those slated to speak

DataGrail, the leading Privacy Control Center™, today announced its first ever DataGrail Summit, a unique event that brings together leaders in security, legal, and privacy to discuss the issues that will define the future, particularly in light of generative AI advances and global privacy legislation. The event will be held September 20, 2023 at The Pearl in San Francisco.

“Data privacy is an issue that will define this decade,” said Daniel Barber, CEO and Co-founder of DataGrail. “The landscape is growing increasingly complex and the stakes have never been higher. As such, we are bringing together the people who will solve one of the biggest dilemmas of our time to share ideas and form new alliances to ensure consumers are protected.”

A highly curated event, DataGrail Summit 2023 unites 150 of the most influential technology, security, legal, and privacy leaders for peer discussions, network expansion, and partnership discovery opportunities. It will include a memorable keynote session delivered by Alex Stamos, Partner at the Krebs Stamos Group and Director of the Stanford Internet Observatory. Stamos will discuss the implications of AI and privacy.

Additionally, Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary at HubSpot, and Kevin Page, CISO and VP of Product Strategy at Uptycs, will participate in a fireside chat on how to make privacy work, moderated by Jonathan (JJ) Bolozos, Chief Privacy Officer at Thomson Reuters.

Additional sessions of note include:

• DataGrail CTO Cathy Polinsky, former VP of Engineering at Shopify and Stitch Fix CTO; Julie Bornstein, former COO of Stitch Fix and board member of Sweetgreen and WeightWatchers; and David Ortenberg, Chief Legal Officer & General Counsel at The Athletic, will discuss how to create authentic, personalized experiences that still respect privacy.
• CISOs Brandon Greenwood and JJ Agha from Bed Bath & Beyond (formerly Overstock) and FanDuel respectively, will impart tips on how legal teams can better engage with their security counterparts.
• Co-author of California’s landmark data privacy legislation CCPA/CPRA Rick Arney will team up with Anna Westfelt, Partner, Head of Data Privacy, Gunderson Dettmer, and Ryan O’Leary, Research Director at IDC, to forecast what we can expect in the ever-evolving privacy landscape.
• Alex Su, Head of Community Development at Ironclad, and Justin Olsson, General Counsel at Anyscale and former Director and Associate General Counsel for Product & Privacy at Databricks, will lead an unforgettable session, Mean Tweets: Privacy Edition.

Additional sessions are being added to the agenda each day.

“Particularly as adoption of generative AI accelerates, organizations will need to define new policies to protect personal data, respond to people’s growing privacy expectations, and provide consumers with more control and choice over their privacy and personal information,” added Barber. “Those attending our inaugural Summit will lead the way, bringing forth real solutions.”

New investment round led by existing investor, SYN Ventures, will fund growing and capital-efficient operations that are redefining how modern companies manage, measure, and mature their cybersecurity programs.

Metabase Q, a leading all-in-one cybersecurity solution focused on protecting multi-national corporations in Latin America, announced today that it has secured $3 million in Series A funding led by existing investor, SYN Ventures, with participation from existing investors, including GBM and former President and COO of Mandiant, John Watters. The company has been exceptionally capital-efficient to date despite its explosive growth, this latest round bringing the total raised to only $8 million, a fraction of comparable companies with its size and growth metrics.

“The demand for Metabase Q’s platform is evident in customer validation and an impressive 403% quarter-over-quarter growth in new bookings, demonstrating that Metabase Q’s approach to cybersecurity is the future of the industry,” said Mauricio Benavides, Co-founder and CEO of Metabase Q. “This is particularly true for businesses in the Latin American market—an underserved area given the influx of digital transformation and thus cyber risks present.”

Metabase Q has expanded its Batuta platform (Baton in English, named after the tool used by conductors in orchestras) to feature a suite of modules that streamline cybersecurity processes, offering capabilities from swift deployment to real-time inventory management, comprehensive vulnerability assessment, AI-driven insights, and swift incident response.

“In a world inundated with cybersecurity technologies, Metabase Q stands apart. Their mission isn’t just about creating another tool; it’s about enabling every company globally to build a modern cybersecurity program,” said Jay Leek, General Partner at SYN Ventures. “Their approach has been transformative to the Latin American market to date and is exactly the forward-thinking approach we believe will redefine industry standards.”

TVB, the trade association of America’s local broadcast television industry, today issued this statement in response to Nielsen’s July 2023 Gauge Report.

“The Gauge Report provides a monthly view of the content and programming that audiences are watching on a television screen, including broadcast, cable and streaming platforms. However, The Gauge doesn’t provide the key data needed by advertisers. Specifically, The Gauge’s streaming numbers include ALL SVOD subscribers – those who do and don’t receive ads – and for most SVOD platforms subscribers viewing ads are a far smaller segment of the overall total viewing,” said Steve Lanzano, TVB President and CEO.

Lanzano continued, “For example, The Gauge’s July 2023 report shows Netflix representing 8% of total U.S. viewing. However, last month it was reported that Netflix stated that 1.5 million of its U.S. subscribers can view commercials, which approximates just 2-3% of its U.S. subscribers. So, while streaming TV viewing is prevalent, an overwhelming majority of streaming viewers don’t see commercials. Advertisers need these facts when considering streaming media investments.”

Over a quarter of British marketers (29%) believe they could be made redundant in 2023, whilst 43% are concerned for the long-term security of their job

With the number of unemployed workers available for jobs at its highest level since December 2020, and UK inflation predicted to remain above government targets until 2025, Britain’s marketers are feeling uncertain about their future with 71% fearing for the security of their job, according to research from SurveyMonkey.

This year poses a unique challenge for businesses and their employees as companies look to cut budgets and employees as solutions to weather economic uncertainty, finding ways to do more with less. Over half (58%) of British marketers believe this year could be worse for the long-term health of their business than the COVID-19 pandemic with a third (33%) feeling nervous about the survival of their business past the next year.

Squeezed budgets lead businesses to do more with less

Set against a challenging economic backdrop with high levels of business uncertainty, employees are bearing the brunt of businesses’ budget cuts. As businesses look to cut their spending, they are downsizing not just budgets, but whole departments and teams. This is being felt by marketing teams, with almost half (44%) feeling that their department’s team and budget have been cut in the past 12 months. In fact, over a quarter (29%) believe that up to 25% of staff have been let go in the past year.

Despite many feeling the squeeze of a reduced budget and team, 43% claim their department is expected to provide the same amount of work with reduced resources, while a quarter (25%) claim their department is expected to provide more work.

AI is seen as an important tool in marketers futures

Just when economic uncertainty is causing businesses to tighten their belts, AI technology, such as generative AI tools like ChatGPT, are allowing for optimisations to be made and business costs reduced.

While more than a fourth (29%) of marketers believe that AI poses a direct threat to their job and could make their role redundant, the majority (71%) don’t see AI as a threat. In fact, nearly half (49%) believe that AI would be able to handle part of their day-to-day tasks. Some marketers who believe that AI may impact the workplace have an optimistic view, with 37% believing that while AI will replace some human roles, it will also create new jobs that don't yet exist. Over half (57%) also note that AI is essential to the long term survival of their business.

Cormac Kelly, Senior Director of Customer Success EMEA, SurveyMonkey says, “Businesses are continuing to have to make difficult decisions in a difficult economy to drive profitability, and marketers are feeling the pressure in the demands of the job. With many marketers having to work with reduced budgets and teams, it’s important that business leaders ensure that their employees feel valued, appreciated, and heard. Gathering and acting upon feedback from stakeholders, including employees and customers alike, can ensure that marketers feel valued in the workplace and are able to deliver impactful results for customers.”

Methodology:

This SurveyMonkey study was conducted between March 30 - April 7, 2023 among a national sample of 841 adults in the UK, 736 in the Netherlands and 743 in Ireland. Respondents for this survey were selected from the more than 2 million people who take surveys on our platform each day. The modelled error estimate for this survey is plus or minus 3.0 percentage points for the UK, and plus or minus 3.5 percentage points for the Netherlands and Ireland. Sampling was balanced for age, sex, and geography using demographic data from the United Nations to reflect the demographic compositions of each country.