The relationship will empower app developers to advance opportunities on Google Cloud and accelerate Digital Turbine's scalability

Digital Turbine, Google Cloud`, and SADA today announced that they have expanded and extended their partnership for strategic services and solutions on Google Cloud. Another step in the multi-year partnership, the renewal will accelerate Digital Turbine's pace of innovation and scale even further.

Under the renewed contract, the parties will continue to collaborate on several key initiatives, including

• Leverage Google Cloud's advancements in Data, AI, and ML to further elevate Digital Turbine's capabilities and platforms - improving the customer and end-user experience.
• Modernize Digital Turbine's existing platforms, reduce operational complexity, and optimize processes.

The next steps of the partnership further solidify Digital Turbine's product and growth strategy for the Android and Google Cloud ecosystem. Digital Turbine has recently announced that its SingleTap solution is now available on Google Cloud Marketplace, giving Google Cloud customers a simplified solution to reach more users by enabling frictionless app installs from any mobile ad placement. Digital Turbine expects new expanded revenue channels as they continue to deepen their sales partnership with Google Cloud and SADA and leverage Google Cloud's ecosystem of independent software vendors.

As part of this commitment, Digital Turbine will be able to leverage a strong base of partners to expand market opportunities.

"There is ample opportunity to transform developer workflows with cloud services," said Jim Anderson, Vice President, NA Partners Ecosystem & Channels at Google Cloud. "Google Cloud's infrastructure is enabling Digital Turbine via its collaboration with SADA, to focus on strategic services and solutions that will strengthen mobile technologies for customers and end-users."

"SADA is proud to be Digital Turbine's trusted advisor and partner on their cloud transformation journey. We've worked collaboratively with their teams to help take their business to the next level while exceeding their business goals. We're thrilled to continue on this journey as we push the boundaries of innovation beyond what's possible and leverage Google Cloud's ecosystem to continue our mutual success," said Miles Ward, Chief Technology Officer at SADA.

"Google Cloud and SADA have been key partners in our ongoing mission to elevate the mobile ecosystem with new technologies and experiences," said Senthil Kumaran, Chief Technology Officer at Digital Turbine. "I am confident that our collaboration will help elevate capabilities that will enable Android app developers to reach more users - and continue to grow."

Ataccama, a market-leading unified data management platform provider, today announced it has appointed Mike McKee as its CEO. On October 1, 2023, McKee will officially succeed Michal Klaus, who has presided over Ataccama's evolution into a best-of-breed data management company since its inception in 2008.

McKee's arrival comes at a time of high growth for Ataccama. The Company continues to be recognized by top analyst organizations in the data quality, data governance and master data management domains, and leads the market in applying groundbreaking generative AI tech to data management.

McKee is an accomplished executive with an extensive history of success in high growth technology organizations such as PTC, Rapid7, ObserveIT, which was purchased by Proofpoint in 2019, and most recently Dotmatics. During McKee's time leading ObserveIT and Dotmatics, he brought an intense focus on driving customer satisfaction, technological innovation, building strong go-to-market organizations and increasing value for all stakeholders.

Commenting on key priorities, McKee states his "strategic focus will be on disruptive product innovation, capitalizing on current company and market momentum and accelerating the trajectory of success for Ataccama for years to come. All of this is in service of our customers and prospects, ensuring we deliver real value and a continuously higher return on their investment with Ataccama."

"Ataccama is primed to build on all of the success it has enjoyed to date. Since our investment into the Company last year, we have seen demand for the platform continue to grow at an incredible pace. On behalf of the board, I'd like to congratulate Michal Klaus for his achievements across 15 years of leadership. We look forward to his continued contribution as he transitions to a Strategic Board Advisor role at Ataccama, helping with product and customer success," said Dewey Awad, a Partner at Bain Capital Tech Opportunities. "I'm also thrilled to welcome Mike McKee to the CEO seat. Mike is a transformative leader with the experience and track record of success to continue Ataccama's high growth journey. He's done incredible things in his previous roles, and we look forward to what's to come."

McKee joins Ataccama at a pivotal time for enterprises as they continue to understand how best to leverage AI for data management and take advantage of their ever-expanding data landscapes. The imperative for businesses and especially data teams to innovate at speed while automatically maintaining the security, quality and governance of their data has never been stronger.

On the opportunity facing Ataccama, McKee states, "In my due diligence it became clear that there is an ongoing and tremendous need to consolidate and make available securely all data at an organization's disposal, and leverage generative AI to make better decisions, faster. I'm honored to take on this new role and lead a company with such a strong product-market fit."

The appointment follows a series of other exciting announcements from the Company reflecting its high growth trajectory, increasing market share and commitment to innovative product development. 

Next-Generation Order Management Solution Delivers Interoperability Across Converged Ad Sales

Operative is announcing that AOS, a modern operating system for advertising, is now live on Google Cloud and accessible through Google Cloud Marketplace, making it easy for Google Cloud customers to seamlessly integrate AOS into their end-to-end advertising workflow. Now, retail, digital, and linear media organizations can use AOS as a connective tissue on Google Cloud to converge advertising workflows and power next-generation revenue operations.

“Many of the world's largest media companies use AOS to power their ad sales businesses with a modern approach that delivers truly automated and converged ad sales. The Google Cloud platform delivers the scale, speed, and interoperability required to enable AOS customers to grow their business, within a flexible and secure infrastructure,” said Kip Schauer, Global Head of Media & Entertainment and Gaming Partnerships at Google Cloud.

Google Cloud provides a modern cloud environment for retail, digital and linear media organizations to seamlessly power advertising workflows across their ecosystem. Now with AOS on Google Cloud, customers can re-imagine their advertising solutions with technology that delivers innovation in the marketplace.

Operative’s AOS allows media organizations to centralize their advertising operations in a single modern platform, with end-to-end interoperability across their advertising business. Doing so enables automation of internal and external configurable workflows throughout the ad management lifecycle, while unlocking actionable insights across business operations and cross-platform data sets. Retail, digital and linear media organizations can significantly increase the throughput, efficiency, and scale of their advertising businesses.

“Google Cloud customers now have access to a powerful solution for advertising operations. Our partnership with Google Cloud delivers on our mission to unify, automate, and optimize the full advertising workflow. AOS is used by the world’s largest media companies and is now even more accessible to all media networks through Google Cloud, delivering a secure, scalable, and fully interoperable solution that works seamlessly through the cloud, and creating enormous opportunity for growth through converged sales and operations,” said Ben Tatta, Chief Commercial Officer at Operative.

This free tool is how leading brands drive growth—by identifying opportunities and building data-driven strategies.

Agorapulse, an award-winning social media management software provider, unveils its groundbreaking tool, Social Trends. This powerful free resource provides insights into the hottest trends across all social platforms.With audiences and algorithms in flux, brands need help to stay relevant and effectively target audiences. Social Trends analyzes data from thousands of posts published by the social media management tool Agorapulse. Marketers can use Social Trends’ data to craft their marketing strategy by pinpointing the essential metrics to monitor. 

The tool's features include:

• Real-time metrics. Unveil the average engagement rate across various social networks,  domestically and globally.
• Trend insights. Uncover monthly trends categorized by region and industry, which provides a roadmap to seize opportune moments.
• Hot topics and hashtags. Harness the power of real-time data to seize the most frequently used hashtags and trending topics.
• Content excellence. Identify the most engaging content across platforms to ensure your brand's messaging resonates with your audience.
• Optimal publishing timing. Nail down the best days to publish, optimizing your reach and engagement for maximum impact.

“Brands today need to be quick, adaptive, and data-driven,” says Emeric Ernoult, CEO and co-founder of Agorapulse. “Building a digital presence is no longer about guessing games or luck. With Social Trends, you can ensure that every move you make on social media is informed, strategic, and impactful.”

New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

IBM today launched the first ad campaign to formally introduce watsonx, the company's next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

"The Right AI" 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

"Transforming Business" 

"In this new era of AI, businesses need bespoke solutions designed for value creation," said Jonathan Adashek, SVP of Marketing and Communications at IBM. "That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company's own secured data and tailored to their unique needs. With this new campaign, we're reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes."   

"In today's business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand's 'let's create' platform, 'watsonx your business' is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business," said Matt Curry, Global Creative Lead at Ogilvy. "We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an "x" wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we're calling a 'UI for AI,' including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work," according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte's Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of "let's create," which launched in 2022 as IBM's most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.

Arto Paukku appointed Enento Group’s Chief Marketing and Customer Officer

Enento Group Plc’s Board of Directors has today appointed Arto Paukku as the Chief Marketing and Customer Officer and member of the Executive Management Team. He will start in the position on 1 October 2023. As informed on 22 June 2023, Enento’s current Chief Marketing and Customer Officer Victoria Preger will leave her position to move to a new position outside Enento.

Paukku has worked at the company since August 2020, when he started as the Nordic Head of the Premium Solutions business line. Most recently, Paukku worked as the Investor Relations Officer for the Group. Prior to joining Enento, he held various sales and business leadership positions at companies such as Nets, Klarna, and Siemens.

"Arto possesses the right leadership skills and experience to be a key person in our strategy implementation and digitalization journey. He has a strong track record of delivering results in the company, knows the dynamics of our operating markets and is a very appreciated colleague. His background and expertise fit strongly with the needs of Enento, and I am very glad to get him to be part of our Executive Management Team” says CEO Jeanette Jäger.

“I am truly excited to get started in this new role. Enento is a great company operating in a very interesting industry with solid growth prospects and we are about to start turning our updated strategy into reality. By focusing on innovation, automation, and digitalization activities, we aim to drive customer experience to another level”, says Arto Paukku.

Quantiphi today announced the launch of an AI-led Intelligent Underwriting Platform (AiUP).