insights

Frost & Sullivan Brings AI Visibility Into Brand Strategy

Frost & Sullivan has launched an AI Brand Equity and Market Presence advisory service powered by Optivara, targeting a growing challenge for marketing and strategy leaders: understanding how generative AI systems describe their companies, products and competitive position. The service is designed to assess how organizations appear across AI answer engines, how those representations compare with...

insights 28 Aug 2026

Podcast Marketing Adoption Grows, but ROI Measurement Still Lags, Survey Finds

Podcasting has secured its place in the modern marketing mix, yet many organizations continue to struggle with proving its business value. A new global survey from Outcomes Rocket, conducted in partnership with Health Podcast Library, found that nearly half of marketing organizations now incorporate podcasts into their marketing strategy. However, despite widespread confidence in podcast...

insights 22 Jul 2026

BitGo Taps Former Singapore Regulator Angela Ang to Lead APAC Expansion Amid Institutional Crypto Growth

As institutional interest in digital assets accelerates across Asia-Pacific, BitGo is strengthening its regional leadership with a hire that reflects a broader industry trend: regulated crypto firms are increasingly turning to former policymakers and regulators to drive growth. The digital asset infrastructure company has appointed Angela Ang as Managing Director of APAC and President of BitGo...

insights 19 Jun 2026

Zeta Global Joins Snowflake’s Open Semantic Interchange Initiative

Zeta Global is joining the Open Semantic Interchange (OSI), an open-source initiative led by Snowflake aimed at creating a universal semantic data standard for AI and analytics platforms. The move highlights a growing industry push to solve one of enterprise AI’s biggest problems: inconsistent and fragmented data definitions across marketing, analytics, and machine learning systems. As...

insights 18 May 2026

Crestroc Marketing Expands Digital Support for Small Businesses Across DFW

Crestroc Marketing is expanding its support initiatives for small and mid-sized businesses across the Dallas–Fort Worth region as demand grows for stronger digital infrastructure, SEO visibility, and customer acquisition strategies. The company says it will focus on professional web design, SEO consulting, educational workshops, and conversion-focused digital strategy aimed at helping local...

insights 11 May 2026

Gartner: Only 45% of CSOs Achieved 2024 Sales Goals

At the recent Gartner CSO & Sales Leader Conference, new insights revealed the growing misalignment and strategic challenges facing Chief Sales Officers (CSOs) in 2024. According to Gartner, only 45% of CSOs reported their organizations met several strategic goals, signaling a need for urgent recalibration of sales strategies, technological integration, and interdepartmental...

insights 27 May 2025

With 27.5% CAGR, SaaS Market Size to Reach USD 716.52 Billion [2022-2027]

According to Fortune Business Insights, the global SaaS Market Size is projected to hit USD 716.52 Billion in 2027, at CAGR of 27.5% during forecast period [2022-2027] The global SaaS Market Size is expected to gain momentum by reaching USD 716.52 billion by 2028 while exhibiting CAGR of 27.5% between 2022 to 2028. In its report titled “SaaS Market Share, 2022-2028,” Fortune Business Insight...

insights 12 Oct 2022