1. What are some common insights marketing teams find using this integration to make more informed business decisions?

Unlocking the power of data has never been more critical, especially as today's B2B marketers are required to deliver clear and measurable business impact from their social media investments.  With the Oktopost Power BI integration, B2B marketers can build dashboards that bring together social media performance alongside key business data, such as website traffic, CRM activity, and sales outcomes.

This integration allows teams to visualize how social media influences areas such as lead generation, revenue growth, and customer engagement, all in one place. Teams can track trends, analyze which campaigns are driving results, and generate reports that connect social performance directly to business objectives. It's not just about proving value, but seeing it in real time and optimizing accordingly.

2. How does this integration eliminate the mundane and time-consuming task of consolidating siloed data?

Before this integration, marketing teams often spent hours collecting data from multiple platforms and then tried to reconcile that data into one narrative. The process was slow, expensive, error-prone, and rarely produced a complete picture. 

Oktopost’s Power BI integration removes that burden by automatically consolidating siloed data to create reports and enabling the generation of data-blended reports, empowering B2B teams to make informed business decisions.

This makes it possible to provide stakeholders with clear, data-driven insights, without spending time manually pulling numbers. With automation in place, teams can focus on interpreting data, not chasing it.

3. According to PWC research, 93% of CMOs struggle to show marketing's role in growth. How do you help close that gap?

93% of CMOs say that positioning marketing as a 'growth driver' at their company is challenging, as many B2B marketers struggle to connect their social media efforts to broader business outcomes. That’s often because the data needed is either inaccessible, siloed, or not tied to outcomes that leadership cares about.

Oktopost helps close that gap by integrating social media insights into tools like Power BI, where marketing, sales, and executive stakeholders are already looking. With this setup, marketers can clearly show how social media contributes to pipeline creation, accelerates deal velocity, and supports customer retention.

Instead of relying on soft metrics or anecdotal success, they can point to data that connects campaigns to revenue. This gives CMOs the clarity they need to reinforce marketing's role as a strategic growth driver within the business.

4. What kind of impact have you seen from employee advocacy on brand reach and engagement, and how does Power BI help measure that?

When employees share authentic yet on-brand content, it doesn't just increase visibility; it builds trust. It shifts the message from corporate to personal, which resonates more strongly with today's prospects and customers.

Oktopost makes it easy for employees to participate in these programs at scale. The Power BI integration enables marketers to measure the exact impact of advocacy on key business outcomes, including lead generation, pipeline velocity, and customer retention.

This allows organizations to measure how the brand performs and how individual leaders are influencing the market.

5. Many tools are built for B2C marketers - what are the unique measurement needs of B2B marketers that you address?

Most social media platforms were built with consumers in mind. They’re designed to measure volume, impressions, clicks, and likes, but those aren’t metrics that demonstrate value in B2B.

B2B marketers need to measure business impact over time. They work in environments with longer sales cycles, high-stakes decisions, and complex buyer journeys. Compliance, trust, and engagement matter more than reach, which is why we built Oktopost specifically for this reality. It offers advanced analytics that connect social activity to real business outcomes, from pipeline generation to revenue attribution to customer lifecycle metrics. When integrated with Power BI, B2B marketers gain a complete view of how social contributes to both short-term wins and long-term value.

6. What are the biggest misconceptions companies have about social media’s role in B2B growth today?

That social media is just a branding tool - a way to drive awareness, but not something that directly influences the bottom line. Another is the idea that only company pages matter, and that executive or employee profiles are secondary.

The truth is that social media plays a central role in the B2B buyer journey. It's where buyers do their research, evaluate vendors, and build trust long before they ever talk to sales. Yet many companies still rely on outdated tools that isolate social metrics from the rest of their analytics stack. The rise of AI is making social even more strategic. Social platforms provide massive, dynamic datasets that feed large language models (LLMs), influencing how brands are discovered and how content resonates. Organizations that master social are able to shape how their market perceives and selects them.

Oktopost’s Power BI integration challenges that by bringing social data into the same environment as CRM and sales reporting, creates a full-funnel view of how social drives business results. And with Oktopost’s native conversion tracking technology, companies can now measure executive visibility, tracking how leadership content builds engagement and contributes to the sales pipeline.

This reflects a broader shift in how B2B marketers approach their strategies. Social media is no longer a side channel, but a strategic, measurable lever for growth, and a channel that innovative organizations are learning to treat with the same rigor as every other part of their go-to-market strategy.

Thought: If you want social media to be taken seriously in the boardroom, connect it to the tools your business already trusts. Connecting Power BI to Oktopost isn’t just a reporting tool; it bridges marketing efforts and business impact.

Get in touch with our MarTech Experts.

In current times, what are CMOs focusing on to adapt/implement in the MarTech & Social-Tech landscape?

In current times, CMOs are embracing the power of data by leveraging MarTech and Social-Tech solutions. By embracing these tools, CMOs can empower their teams to uncover the data and insights needed to adapt and thrive in the ever-evolving business landscape. These technologies are critical to quickly capturing market opportunities, staying ahead of consumer trends, and creating impactful marketing campaigns.

Dash Hudson has just announced the launch of its AI-powered Social Listening solution. How does it plan to disrupt the visually-dominant social landscape?

In today’s dynamic social landscape, communication has evolved beyond traditional text-based interactions, with consumers increasingly leveraging photos and videos to connect and share online. Dash Hudson’s AI-Powered Social Listening solution has disrupted this visually-driven space by providing marketers with the ability to listen beyond text-based conversations while breaking through the noise and bringing the most pertinent data to the forefront.

With nearly a decade of continuous learning, Dash Hudson’s AI technology, Vision, stands among the more advanced tools in the social marketing landscape. By leveraging the power of Vision, our innovative Social Listening solution analyzes and interprets conversations occurring in photo and video formats across social media platforms.

This revolutionary capability empowers marketers to stay ahead of the social curve by identifying emerging visual trends, tracking brand mentions, and closely monitoring real-time customer feedback. As a result, brands can now gain a comprehensive understanding of their target audience’s preferences and behaviors, enabling them to craft highly personalized and impactful marketing campaigns.

How does Dash Hudson’s proprietary Vision AI technology help social listening tools to go beyond traditional features?

As mentioned above, Dash Hudson’s Vision AI technology takes its Social Listening tool to new heights by analyzing conversations happening through visual content, such as images and videos. This advanced technology empowers social media managers to uncover patterns, identify trends and obtain profound insights into consumer behavior and preferences. In addition, the tool also has visual filtering functionalities, which enable marketers to filter out non-relevant visual content to zero in on specific content styles to help analyze performance.

How do you collaborate with different teams to drive business growth?

In today’s business landscape, success is achieved by setting the right strategy and assigning clear goals that foster engagement among employees to help make employees as happy and productive as possible. I believe it is crucial to not only help them develop a deep understanding of their role and place within the organization but also the significant impact they can have.

When collaborating with teams beyond the marketing department, it is important to remember that marketing’s role goes beyond supporting its own function. Marketing must also equip the sales and customer success teams with the tools they need to excel and make a lasting impression on customers. This requires consistent communication and a shared commitment to delivering an impactful customer journey, regardless of whether the intended audience is made up of new or existing clients. By providing essential tools and resources that enable sales and customer service teams to function seamlessly, marketing plays an important role in the overall success of the organization.

How are Dash Hudson’s solutions, like influencer marketing software, social commerce, and creative intelligence, enabling marketers?

The modern social media manager is responsible for many different facets of digital marketing. For example, today’s social media managers are often tasked with developing, executing, and measuring creator strategies and driving e-commerce sales, all while ensuring the content they produce is authentic to their brand while also being entertaining, educational, and aspirational. Dash Hudson’s solutions were developed to seamlessly work together to address their many tasks and workflows while helping them save time and drive consistent business results.

How is Dash Hudson setting itself apart from its competitors in the Social-Tech/MarTech arena?

Dash Hudson is proud to have been rated by the global social media marketing community as the number one platform for ease of use. Dash Hudson was designed to be user-friendly and accessible, making it easier for marketers to create and implement effective marketing campaigns. Further, Dash Hudson is setting itself apart from its competitors by leveraging its proprietary Vision AI technology to analyze and interpret visual content on social media platforms. As mentioned, this technology allows social listening to enter the modern marketing age by providing marketers with a more comprehensive and visually-driven understanding of their customers’ preferences and behaviors.

What’s your approach to planning for marketing budgets and strategies? What makes it easier and more goal-oriented?

My approach to planning marketing budgets and strategies revolves around simplicity, clarity, and alignment with business goals. I believe budgeting should not be a complex exercise but a straightforward process that is rooted in a well-defined strategy and with clear building blocks in place. This approach enables our team to allocate resources effectively toward achieving our objectives.

When planning our marketing budgets, we ensure the process is streamlined and goal-oriented. We start by clearly defining what we need to accomplish for each team and aligning our funding decisions with those goals. We maintain a rigorous analysis of our budget to ensure that we are allocating funds to the right initiatives that support our objectives.

Throughout the budgeting process, we keep a close eye on our goals, such as the cost per SQL (Sales Qualified Lead) and cost per MQL (Marketing Qualified Lead). It is essential to monitor these metrics and ensure they are in line with our forecasted expectations. This proactive approach helps us maintain control over our expenditures while staying committed to our targets.

In the ever-changing social influence domain, what’s your methodology for deciding what’s better for enhanced customer experience?

In today’s rapidly evolving digital world, it is imperative for businesses to prioritize user experience across multiple channels. In the social media landscape, creators play a crucial role in building communities and producing highly entertaining content. As such, these creators help brands promote their products and services to their target audiences in an authentic and engaging way.

When it comes to developing a strong creator strategy, it’s important for marketers to understand that larger audience sizes do not always equal larger results. According to data from Dash Hudson, nano-influencers (1,000-10,000 followers) demonstrate higher effectiveness in comparison to macro-influencers (10,000-100,000 followers) and mega-influencers (100,000-500,000 followers). Nano-influencers exhibit an impressive Effectiveness Rate of 16.5%, which is 143% higher than that of macro-influencers and a whopping 279% higher than mega-influencers. Beyond Effectiveness, nano-influencers also achieve a notable Engagement Rate of 5.28%, surpassing macro-influencers by 171% and mega-influencers by 319%.

Beyond perfecting creator strategy, it is also critically important for marketers to leverage the power of social listening to gain an intimate understanding of the preferences, needs, and desires of customers. Through these insights, brands are better equipped to meet and exceed customer expectations. In doing so, brands will not only enhance the customer experience but also foster stronger customer relationships and ultimately drive business growth.