MarTech Edge Interview with Joel Garcia, Director of Growth Marketing, Nylas

Welcome Joel! Could you recount your first marketing role in your career? Also, can you draw parallels and distinctions between that early experience and your current position as the Director of Growth Marketing at Nylas?

My first marketing role was at ReachLocal as a marketing ad editor. I was a rookie, mastering the nuances of paid search; now, at Nylas, I guide the broader marketing narrative. It’s a testament to the idea that from humble beginnings come great journeys. Each step, each challenge, has been a lesson propelling us forward.

How do Nylas’ email and scheduling APIs empower developers to enhance business productivity through improved communication and workplace capabilities?

Countless hours of productivity are lost due to things such as context switching, broken workflows, or tracking down relevant data points or information. Nylas aims to solve this and much more by making it simple, fast, and easy for developers to integrate data-rich communication channels such as email, calendars, and contact lists into their applications. Through these integrations, users can bridge the gap between their own applications and workflows and some of the most frequently used communication channels. This lets users have all their data, channels, and communications within a single interface, enabling business productivity and more simplistic workflows.

How has Nylas been differentiating its suite of API solutions from other vendors in the market?

Nylas is the only API solution specializing in both email and calendars. Rather than building integrations into every single service provider, Nylas makes it easy for organizations to securely connect their application to their users’ email, calendar, and contacts through a single point of integration. This allows companies to build these integrations significantly faster, meaning they are able to go-to-market faster as well.

Could you elaborate on the significant changes you’ve implemented in Nylas’ marketing strategy that have led to notable improvements for the company?

We’ve done a lot of work on our SEO strategy, created lots of content, and built a lot of campaigns through an SEO lens. This has allowed us to not only create meaningful content but has also made it easy to find and get in front of the right people.

How do Nylas’ solutions simplify the day-to-day tasks of marketers, ultimately resulting in streamlined and optimized marketing efforts?

Nylas allows marketers to send large-scale email interactions based on email service provider rate limits. Since these emails are able to come from a user account rather than a third-party IP, these emails tend to receive higher open rates, higher deliverability, and more. Nylas also arms marketers with up-to-date communications data, which can help marketers better understand their customers and curate more personalized workflows and experiences for them.

What specific criteria do you utilize when evaluating martech technologies for your organization?

One key criterion that I look for in martech solutions is how easily we can integrate it into our existing systems. Martech tools can be great, but if it is a challenge to connect it to what we already have, then it can create lots of short- and long-term challenges.

How will the partnership with Master of Code pave the way for innovative advancements in conversational AI chat solutions?

The combination of Nylas and Master of Code means businesses can more effectively meet their customers in some of the most frequently used communication channels, email, and chat. Additionally, this partnership will help companies combine innovative technologies like communications APIs and conversational AI without the complexity or time needed to build these solutions on their own.

Could you elaborate on the groundbreaking integration solution Nylas is developing and its potential to set new industry standards?

In a world where development hours are incredibly important, our APIs are helping developers and their teams save countless hours of development time. This not only allows organizations to ship products and features faster, but it also helps companies deliver a better experience for their developers, something that is becoming increasingly critical as a measure of success for companies of all sizes and industries.