Published on 16th Jan, 2024
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. They fuel better outcomes by creating reliable and predictive people-based data by blending cognitive psychology with data science.
Travis Meeks, VP of Marketing, AnalyticsIQ, breaks down how data-driven insights and predictive analytics exponentiate modern B2B marketing, messaging, and targeting capabilities.
Travis Meeks is an Atlanta-native and joined AnalyticsIQ in 2015. As VP of Marketing, Travis loves using AnalyticsIQ’s own data and insights to bring data-driven stories to life for marketers and data teams. Travis is a proud Owl, earning his MBA and MSIS from Kennesaw State University.
More about Travis Meeks:
AnalyticsIQ is the leading people-based marketing data creator and predictive analytics innovator. Their mission is to fuel better outcomes for all by creating reliable and predictive people-based data by blending cognitive psychology with data science.
AnalyticsIQ's PeopleCore consumer data, BusinessCore B2B data, and Connection+ B2B2C linkages provide insight into individuals that empower organizations to achieve better marketing results.
Recognized as the “Best Predictive Analytics Solution”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists, and cognitive psychologists with over 100 years of collective analytical experience.
Learn more at analytics-iq.com
Neha M Bhhatia is a B2B leader and marketing strategist known for crafting compelling brand voices and dynamic marketing strategies. With a wealth of experience in brand awareness, strategy, and creating impactful marketing plans, Neha inspires target audiences through content marketing and powerful campaigns.
Her expertise in understanding human behavior, demand generation, and campaign optimization, along with her knack for turning data into actionable insights, sets her apart in the industry. She is technology-savvy, effortlessly bridging the gap between conventional and unconventional in pursuing marketing excellence. Her ongoing influence on the marketing landscape solidifies her as an invaluable asset for B2B brands striving to leave a lasting impact.
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