Katana’s portfolio boasts of 1,400 companies ranges from multi-million dollar manufacturing businesses to hobby makers, supporting over $1 billion in combined sales revenue in 2022. The platform covers the live inventory, production, accounting and reporting features which gives businesses the knowledge for decision-making.
Riikka Söderlund , Chief Marketing Officer , Katana Technologies, talks about the expertise to holistically design scalable strategies that moves the needle for Katana and its customers, and how the platform helps small and medium-sized businesses uplevel their operations, contributing to the $2 billion in annual sales order volume.
Riikka Söderlund is the chief marketing officer at Katana Technologies, where she is responsible for demand generation and day-to-day marketing operations. From transforming how some of the biggest brands and companies utilize technology in their marketing, to using data driven insights to produce exceptional results for B2B SaaS and media groups, Riikka applies her expertise to holistically design scalable strategies that move the needle for Katana and its customers. Today, her knowledge helps small and medium-sized businesses uplevel their operations, contributing to the $2 billion in annual sales order volume that flow through the platform.
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Katana’s cloud manufacturing platform covers the live inventory, production, accounting and reporting features that give businesses the knowledge they need to make the right decisions. Founded in 2017, Katana’s portfolio of more than 1,400 companies ranges from multi-million dollar manufacturing businesses to hobby makers, supporting over $1 billion in combined sales revenue in 2022. To date, Katana’s founding team has raised more than $51 million in funding from VC firms and angel investors and scaled its team of six to 140 employees across North America, Europe, Asia, and Oceania.
Learn more at https://katanamrp.com/
Neha M Bhhatia is a B2B leader and marketing strategist known for crafting compelling brand voices and dynamic marketing strategies. With a wealth of experience in brand awareness, strategy, and creating impactful marketing plans, Neha inspires target audiences through content marketing and powerful campaigns.
Her expertise in understanding human behavior, demand generation, and campaign optimization, along with her knack for turning data into actionable insights, sets her apart in the industry. She is technology-savvy, effortlessly bridging the gap between conventional and unconventional in pursuing marketing excellence. Her ongoing influence on the marketing landscape solidifies her as an invaluable asset for B2B brands striving to leave a lasting impact.
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