Tuesdays with Trailblazers ft. Peter Wallace, General Manager for EMEA, GumGum

MTE

Published on 3rd Jan, 2025

Dive into an engaging discussion with GumGum's expert as we explore attention metrics, AI-powered contextual solutions, and the future of digital marketing. Learn how real-time strategies, ad serving, and AI-driven insights are reshaping the digital advertising landscape.

Peter Wallace is General Manager for EMEA at GumGum. Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioural planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum six years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in its space.

More About Peter:

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. They champion effective advertising that uplifts and respects consumers. Thei proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset.

Learn more at: https://gumgum.com/

More About Bhakti Datarkar:

A digital publication that covers anything and everything that happens at the crossroad of marketing and technology. MTE encompasses industry news, informative blog posts, C-Suite interviews of marketing and tech leaders, insightful podcasts, and more.

Tuesdays with Trailblazers ft. Peter Wallace, General Manager for EMEA, GumGum

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