Tuesdays with Trailblazers ft. Peter Wallace, General Manager for EMEA, GumGum
MTE
Published on 3rd Jan, 2025
Dive into an engaging discussion with GumGum's expert as we explore attention metrics, AI-powered contextual solutions, and the future of digital marketing. Learn how real-time strategies, ad serving, and AI-driven insights are reshaping the digital advertising landscape.
Peter Wallace is General Manager for EMEA at GumGum. Peter has been at the forefront of shifting trends in the digital media industry for over 15 years: he led a team of digital specialists at behavioural planning agency Total Media and quadrupled revenue at audience data platform Eyeota before entering the brave new world of contextual advertising at GumGum six years ago. During that time, he has seen the business grow exponentially through both organic growth and acquisitions to now being the global leader in its space.
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Learn more at: https://gumgum.com/
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