In this episode of Tuesdays with Trailblazers by MarTech Edge, host Siddesh sits down with Patrick Viau, CRO at Optable, to discuss how AI workflows, agentic collaboration, audience intelligence, and first party data are reshaping the future of advertising and marketing.
Patrick is the Chief Revenue Officer of Optable, the global leader in privacy-first data infrastructure, for publishers, agencies and brands to maximize advertising impact.
More About Patrick: https://www.linkedin.com/in/patrickviau/
Optable is the Agentic Audience Platform for publishers and media companies, providing the infrastructure to build identity, activate premium audiences, and transact efficiently in the AI-powered advertising era.
Learn More: https://www.optable.co/
As Director of Strategic Partnerships in Edge Linking with eight years of experience, Siddesh facilitates the sales pipeline with GTM strategies through an active first-party audience worldwide. When not working, Siddesh is a sports fanatic who loves to listen to music.
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