How do you balance Marketing strategies with Customer needs?
Mark Boothe, CMO, Domo has answered this question along with other topics such as relationship between field marketing and community building, approach to driving organizational growth, and future of Martech.
With over 15 years of diverse marketing experience, I am a passionate, results-oriented, and strategic leader who drives organizational growth, effective communication, and strong leadership. As the Vice President of Enterprise Marketing at Domo, I lead a team of talented marketers who create and execute campaigns, programs, and events that showcase the value of Domo's cloud-based platform for enterprise data integration and visualization. I leverage my skills in customer marketing, Partner marketing, field marketing, community building, and pragmatic marketing to optimize our customer experiences, build customer loyalty, and generate demand. I also collaborate with cross-functional teams, including sales, product, and engineering, to align our marketing strategy with our business objectives and customer needs. My mission is to empower our customers and prospects with the insights and tools they need to make better decisions and achieve their goals.
Domo puts data to work for everyone so they can multiply their impact on the business. Underpinned by a secure data foundation, our cloud-native data experience platform makes data visible and actionable with user-friendly dashboards and apps. Domo helps companies optimize critical business processes at scale and in record time to spark bold curiosity that powers exponential business results. www.domo.com.
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