In our latest interview with Keith Petri, CEO, lockr He talks about universal digital identity solution, cookie-less marketing, and how Lockr is focusing on becoming a consumer-focused platform for identity, consent and data.
Keith, a seasoned industry leader with two prior exits, is CEO and Founder of Lockr, the first consumer-focused platform for identity, consent and data. With nearly 15 years of experience in data management, Keith has previously served as Chief Strategy Officer for Screen6 which exited to Samba TV. Lockr, recognized as one of the hottest Adtech companies in 2023 by Business Insider, stands out for its role in providing consumers with a means to take control over their own digital identity.
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Lockr is the first consumer-focused platform for identity, consent and data.
Lockr is building the means for this revolution: a universal digital identity solution for tomorrow’s consumer that is congruent with the internet economy.The impending deaths of the cookie and the device ID present a unique opportunity to redefine this model and incorporate consumer choice and consent into the equation.
Learn more at https://loc.kr/
Neha M Bhhatia is a B2B leader and marketing strategist known for crafting compelling brand voices and dynamic marketing strategies. With a wealth of experience in brand awareness, strategy, and creating impactful marketing plans, Neha inspires target audiences through content marketing and powerful campaigns.
Her expertise in understanding human behavior, demand generation, and campaign optimization, along with her knack for turning data into actionable insights, sets her apart in the industry. She is technology-savvy, effortlessly bridging the gap between conventional and unconventional in pursuing marketing excellence. Her ongoing influence on the marketing landscape solidifies her as an invaluable asset for B2B brands striving to leave a lasting impact.
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