Tuesdays with Trailblazers ft. Jay Sanderson Customer Architect, Senior Principal at Progress |Tuesdays with Trailblazers | Marketing & Technology | MarTech Edge
GFG image

Tuesdays with Trailblazers ft. Jay Sanderson Customer Architect, Senior Principal at Progress

MTEMTE

Published on 14th Jan, 2025

In this video podcast, we dive into the world of AI in marketing. Our guest shares valuable insights on how AI tools like propensity scoring can help marketers predict customer behavior, create targeted engagement strategies, and navigate the challenges of AI integration. We also explore future trends, user experience in AI-driven marketing, and lead scoring models.