Tuesdays with Trailblazers ft. Jay Sanderson Customer Architect, Senior Principal at Progress
MTE
Published on 14th Jan, 2025
In this video podcast, we dive into the world of AI in marketing. Our guest shares valuable insights on how AI tools like propensity scoring can help marketers predict customer behavior, create targeted engagement strategies, and navigate the challenges of AI integration. We also explore future trends, user experience in AI-driven marketing, and lead scoring models.
Jay Sanderson is a marketing and tech leader with 20+ years of experience driving growth through technology. He has launched successful businesses in commerce, fintech, and telecom and currently leads product marketing at Progress. With a background in web development, digital marketing, and product marketing, Jay excels in bridging gaps between stakeholders and driving impactful outcomes. He thrives on connecting with innovators in martech, AI, and CX to solve complex challenges and foster business success.
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Progress empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop, deploy and manage responsible AI-powered applications and experiences with agility and ease. Customers get a trusted provider in Progress, with the products, expertise and vision they need to succeed. Over 4 million developers and technologists at hundreds of thousands of enterprises depend on Progress.
Learn more at www.progress.com.
As Director of Strategic Partnerships in Edge Linking with eight years of experience, Siddesh facilitates the sales pipeline with GTM strategies through an active first-party audience worldwide. When not working, Siddesh is a sports fanatic who loves to read non-fiction and listen to music.
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