Tuesdays with Trailblazers ft. Howard Beader, VP Product Marketing, Catchpoint
MTE
Published on 9th Jan, 2024
Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resiliency by catching any issues in the Internet stack before they impact their business.
In this thought-provoking session, Howard Beader, VP Product Marketing, Catchpoint, shares how foolproofing your Internet stack is elementary to the seamless functioning of your business, diminishing the chances of tech failure, bad customer experience, and other adverse business impacts.
Howard Beader is the Vice President of Product Marketing for Catchpoint, where he’s responsible for driving the go-to-market strategy, solution marketing plans, and tactics globally across Catchpoint’s solution portfolio.
Before joining Catchpoint, Howard was Sr. Director of Product Marketing for ServiceNow, where he was responsible for bringing Creator Workflows and the Now Platform to market, building the developer program & the CreatorCon event, and the ServiceNow App Store.
Howard’s other prior experiences included being Vice President of Product Marketing for Everbridge and Vice President of Product Marketing for Oracle’s Fusion Middleware portfolio. He’s also been the Group Product Manager at Microsoft,
Howard has led marketing at enterprise mobility startup organizations and has been Director of Product Marketing and Solution Management with SAP AG.
More about Howard Beader: 
Catchpoint is the Internet Resilience Company™. The top online retailers, Global2000, CDNs, cloud service providers, and xSPs in the world rely on Catchpoint to increase their resiliency by catching any issues in the Internet stack before they impact their business. The Catchpoint platform offers synthetics, RUM, performance optimization, high-fidelity data, and flexible visualizations with advanced analytics. It leverages thousands of global vantage points (including inside wireless networks, BGP, backbone, last mile, endpoint, enterprise, ISPs, and more) to provide unparalleled observability into anything that impacts your customers, workforce, networks, website performance, applications, and APIs.
Learn more at catchpoint.com
Neha M Bhhatia is a B2B leader and marketing strategist known for crafting compelling brand voices and dynamic marketing strategies. With a wealth of experience in brand awareness, strategy, and creating impactful marketing plans, Neha inspires target audiences through content marketing and powerful campaigns.
Her expertise in understanding human behavior, demand generation, and campaign optimization, along with her knack for turning data into actionable insights, sets her apart in the industry. She is technology-savvy, effortlessly bridging the gap between conventional and unconventional in pursuing marketing excellence. Her ongoing influence on the marketing landscape solidifies her as an invaluable asset for B2B brands striving to leave a lasting impact.
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