data security

Industry coalition rallies advertisers for Know Your Customer consultation

UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent London, UK, March 6th 2025 – UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put...