SurveyMonkey introduces LaunchPad, bringing affordable, automated market research solutions to marketers, product teams, and more

SAN MATEO, Calif., June 10, 2026 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced SurveyMonkey LaunchPad, a dedicated suite of ready-to-run, automated market research solutions built for marketing and product professionals who need fast, reliable answers before launching products and campaigns.

Every launch starts with a question teams can’t afford to get wrong: Will this land with our target audience? But getting reliable market validation has traditionally required teams to wait months and spend heavily on agency-led studies, forcing many to rely on gut instinct or piece together DIY research.

SurveyMonkey LaunchPad changes that with guided, pay-as-you-go research solutions that help teams test product concepts, campaign messaging, pricing, and creative with targeted audiences in a matter of hours, not months. LaunchPad packages the company’s 25+ years of helping people run research at scale to offer solutions that are uniquely rigorous, accessible, and affordable for modern teams.

“Companies are under enormous pressure to move faster, but speed without feedback is just guessing,” said Eric Johnson, CEO at SurveyMonkey. “Human feedback matters even more in the age of AI, and teams shouldn’t have to choose between speed, rigor, and budget to validate their ideas before launch. We’ve long offered market research tools that range from autonomous, self-serve tools to professional services engagements. What’s special about LaunchPad is that it guides teams through proven methodologies, even if you don’t have a dedicated research team. Everyone needs that kind of flexibility to move fast with confidence today.”

SurveyMonkey LaunchPad empowers teams with:

• Guided setup: Built-in research expertise helps teams launch professional studies powered by proven methods like monadic testing, sequential monadic testing, or Van Westendorp price sensitivity testing, all with complex logic already built in.
• Automated insights without market research expertise: LaunchPad uses AI-powered analysis to quickly surface decision-ready findings, professional scorecards, and advanced research outputs like Key Driver analysis, MaxDiff preference scores, and TURF simulations.
• Built-in audience panel: Reach targeted respondents across demographics, industries, and regions through SurveyMonkey’s integrated global survey panel of 335M+ respondents in 130+ countries, with over 200 targeting options, eliminating one of the biggest barriers to market research: finding the right audience.
• Flexible pricing, no subscriptions: Purchase studies on a pay-as-you-go basis with no LaunchPad subscription required.

LaunchPad helps marketers, product teams, and other business professionals run advanced market research without needing deep research expertise. Marketers can test campaign creative and messaging before launch, product managers can validate concepts before investing engineering resources, and growth teams can pressure-test pricing strategies before going to market, all without needing a dedicated insights team or agency partner. LaunchPad includes solutions for concept testing, pricing optimization, ad and message testing, and advanced research methods like MaxDiff and Van Westendorp analysis.

 About SurveyMonkey

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth.

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