Hyland unveils next-generation brand to drive AI-powered market evolution | Martech Edge | Best News on Marketing and Technology
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Hyland unveils next-generation brand to drive AI-powered market evolution

intelligent assistants marketing

MTE

Published on : Mar 26, 2025

A new era of Hyland unfolds, driving market evolution 

to showcase the company’s future-ready roadmap

 

Hyland brand drives the company forward into its next generation,  

emphasising product innovation, agentic AI development, and serving global market needs

 

LONDON, United Kingdon – 20th March, 2025 – Hyland, the leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is today announcing an evolution in its brand strategy. The company’s evolved brand is aimed at aligning with market needs by emphasising AI-driven automation, cloud-native enterprise content intelligence, and enhanced user experiences. This strategic shift reflects a commitment to innovating for the future and empowering organisations with solutions that unlock critical intelligence, drive collaboration, and optimise operations. 

“As a billion-dollar business driving market evolution, Hyland is committed to helping organisations unlock their greatest sources of critical intelligence, inspiring innovations that fundamentally redefine how they operate and deliver value,” said Becca Toth, Chief Marketing Officer at Hyland. "With the exponential growth of unstructured data and rapid AI adoption, our new brand reflects this evolution — offering AI-powered content, process and application intelligence solutions that drive automation, unlock insights and fuel innovation for our customers."

"As enterprises navigate the complexities of modernising their content ecosystems, innovative solutions that seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation are essential,” said IDC Senior Research Manager, Enterprise Content and Knowledge Management Strategies, Amy Machado. “IDC believes that addressing market needs and empowering organisations with AI-driven, dynamic content solutions that fuel innovation and operational transformation are critical to meeting these needs."

A New Era for Hyland

As enterprises seek to modernise their content ecosystems, Hyland has a suite of solutions that enables them to unify content across repositories, seamlessly integrate with existing IT infrastructure and unlock new efficiencies through intelligent automation.

Key elements of this Hyland evolution include:

  • AI-Enhanced Content Management: Advanced AI capabilities that enable organisations to categorise, analyse and extract profound insights from unstructured data, fueling innovation and operational transformation.
  • Cloud-First Innovation: A modernised, cloud-native approach to enterprise content management that enhances scalability, security and flexibility.
  • Federated Content Unification: Unique federation capabilities that enable organisations to unify their content ecosystems without requiring system decommissioning or large-scale data migrations, eliminating silos and delivering actionable intelligence.
  • User-Centric Experience: A redesigned interface and user experience that streamlines workflows and improves accessibility across industries.

With over three decades as a trusted partner in content intelligence, serving industries ranging from healthcare and financial services to government and manufacturing, the evolved Hyland brand will provide a consistent foundation to address market needs well into the future.Serving more than 14,000 customers around the globe, the Hyland platform enables organisations to unlock the full potential of their information assets, empowering those customers to expedite mission-critical business operations in mere seconds. 

 To learn more about Hyland platform and solutions, please visit www.hyland.com.

 About Hyland 

Hyland empowers organisations with unified content, process and application intelligence solutions, unlocking profound insights that fuel innovations. Trusted by thousands of organisations worldwide, including more than half of the Fortune 100, Hyland’s solutions fundamentally redefine how teams operate and engage with those they serve. For more information on Hyland, our products and solutions, please visit Hyland.com.