Hookflash wins UK CRO account from world famous darts company Nodor Group

LONDON, 13th April, 2026 – Digital optimisation agency Hookflash has won the conversion rate optimisation (CRO) account, for Nodor Group, owner of Winmau dartboards and Red Dragon Darts, in the UK following a pitch. 

Hookflash has been appointed to optimise the company’s ecommerce approach and increase value from its website. 

Central to the brief is a data-led CRO and experimentation approach, with a particular focus on scaling its D2C e-commerce offering.  

At the end of last year, Nodor won investment from mid-market private equity company Inflexion and is now entering a new phase of growth.

The world-famous darts brand was founded over 100 years ago and is headquartered in the UK. It employs over 1,000 people across three continents and exports to over 100 countries worldwide.
 

Its products are manufactured in-house and Nodor is recognised as the most advanced manufacturer of premium dartboards, darts and related products globally.

 Oliver Walker, Managing Director, Hookflash, said: “Nodor is the market leader in a growing category with darts gaining popularity all the time. Their approach to focus on D2C ecommerce plays to our strengths and it is fantastic to be working with such a progressive marketing team who have given us a clear remit to obtain more value from their website through data-led CRO.”
 

Dan Cure, E-Commerce Lead, Nodor Group, said: “Hookflash delivered a joined-up approach to CRO and User Experience – not just in technical execution but in helping shape the broader customer experience. The clarity and confidence in their thinking demonstrated they are well-suited to a brand looking to build lasting capability.”

 MNC Club, the consultant to challenger brands, advised Nodor on the pitch.

Hookflash is an independent, London-based, digital optimisation agency, specialising in Analytics, Experimentation and SEO.

Launched in January 2023, our co-founders have been working in digital analytics for over 15 years, when organisations were still making the switch from Universal Analytics to the original Google Analytics product.

We launched Hookflash to enable disruptive brands to maximise the potential they get from their website by better leveraging data to diagnose and understand areas of opportunity.

We support a diverse range of clients globally, from FTSE 100 organisations through to UK-based regional charities and are proud to work with over 50 clients in our first 18 months.

What all our clients share is a passion for putting data at the heart of decision-making. They include: Barbour; Clarion Events, Lovat Parks; Ooni; Staysure; Tala and XP Factory.