Gain Theory to sponsor ANA Brand Masters

30 April 2025, London – Global marketing effectiveness consultancy, Gain Theory, today announced its sponsorship of the upcoming 2025 ANA Brand Masters | Revolutionaries Conference. 

Gain Theory's Managing Partner, Lindsay Egan, will deliver a pivotal presentation titled ‘How to Prove and Improve Your Sponsorship Value’ as part of an exclusive breakfast session on Thursday 8 May at 8am PDT in Los Angeles. 

Egan's session will address the critical challenge of demonstrating the value of sponsorship to C-suite executives through a comprehensive six-step framework, recently published in Gain Theory's guide, ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’. Attendees will learn how to align sponsorship objectives, navigate common obstacles and leverage data effectively to prove the impact of investments. 

“With pressure mounting for data-driven decisions rather than gut-feel choices, marketers increasingly need a reliable framework to measure and demonstrate value. Whether you’re struggling to justify current sponsorships or planning future ones, you’ll walk away from this session with practical tools and strategies to transform your sponsorship measurement approach,” said Lindsay Egan.

The three-day conference, hosted by the Association of National Advertisers (ANA), will bring together the world's leading brands and CMOs to explore dynamic storytelling, cutting-edge strategies and actionable insights designed to inspire and empower brands at every stage of growth. The event will take place from 7 to 9 May 2025 at the JW Marriott in Los Angeles.

With a heritage dating back to 1973, Gain Theory is united by a common purpose: to accelerate the growth of ambitious brands by putting data-informed insights at the heart of every investment decision.

The ANA, as the oldest and largest trade association in the US, continues to provide the advertising community with opportunities to collaborate and leverage their leadership for business and brand growth.

For more information about the 2025 ANA Brand Masters | Revolutionaries Conference, visit: www.ana.net.

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About Gain Theory

Gain Theory is a leading global marketing effectiveness and foresight consultancy, dedicated to accelerating growth for ambitious brands. We give brands the confidence to make better

data-informed investment decisions.

Using a combination of high-touch consultancy, unique partnerships and proprietary technology, we offer award-winning solutions that are proven to deliver results.

As part of WPP, we benefit from unparalleled access to a wide range of data, expertise and tools, creating a truly differentiated offering in the industry.

For more information visit: gaintheory.com and follow up on LinkedIn.