Experian Audiences are now available in the Adobe Advertising DSP
advertising technology
MTE
Published on : Jun 5, 2026
For marketers, the goal is simple: dependable data, connected tools, and a more direct path from audience strategy to measurable advertising outcomes.
For many advertisers and agencies, audience strategies frequently stall between planning and activation. Teams may identify whom to reach, but require reliable data, scalable identities, and a direct path to media-buying platforms. Experian Audiences are now available in the Adobe Advertising DSP, giving marketers access to more than 3,500 audiences built with reliable data to support faster activation, broader reach, stronger relevance, and better campaign performance.
This brings together Experian’s data, audiences, identity, and partner ecosystem with Adobe Advertising’s AI-powered ad-buying capabilities within Adobe Experience Cloud. Adobe Advertising helps brands centralize planning, optimize media, and improve performance through purpose-built AI and integrated tools across Adobe Analytics, Adobe Customer Journey Analytics, and Adobe Real-Time.
“Advertisers need audience solutions that are accurate, addressable, and easy to activate. Bringing Experian Audiences into the Adobe Advertising DSP gives marketers a faster path from reliable data to action. Together, Experian and Adobe Advertising help brands reach the right audiences, improve efficiency, and strengthen campaign performance.”
ExperianAli Mack, VP AdTech
How Experian Audiences support activation in the Adobe Advertising DSP
Marketers want to better understand their customers, engage them across channels, and accurately measure campaign impact. That is where Experian and Adobe Advertising can help.
Experian’s Digital Graph connects digital identifiers to households and individuals, helping advertisers extend audience reach across channels. For the Adobe Advertising DSP, this supports more addressable activation from first-party and third-party audience sources and gives marketers a stronger path to reach their intended audiences at scale.
Adobe Advertising advances this approach by unifying advertising and marketing technology. Their platform manages planning, buying, measurement, and optimization across connected TV (CTV), search, social, display, audio, and commerce channels.
Together, Experian and Adobe Advertising make it easier for advertisers to activate high-quality audiences where media decisions happen.
With Experian Audiences now available in the Adobe Advertising DSP, advertisers can:
Launch campaigns faster with 3,500+ ready-to-activate Experian Audiences
Build custom audiences aligned to specific campaign goals, client briefs, or vertical strategies
Expand addressable reach through Experian’s Digital Graph
Use Experian audience data in the Adobe Advertising DSP, where planning, buying, optimization, and measurement work in one place
Support more efficient media activation across CTV, display, audio, commerce, and other channels
“Our collaboration with Experian brings premium, identity-based audiences directly into Adobe Advertising, giving advertisers everything they need to perform. Together we’re putting powerful, identity-based audiences alongside advertisers’ own data to power custom algorithms that actually move the needle.”
Adobe AdvertisingPhil Cowlishaw, Managing Director
Audience strategies advertisers can activate in the Adobe Advertising DSP
Advertisers and agencies need a faster, more flexible way to move from campaign brief to audience activation. Whether you want toreach in-market shoppers, build a tailored audience, or connect messaging to consumer behavior,Experian Audiences gives advertisers and agencies a flexible way to progress from campaign brief to audience activation in the Adobe Advertising DSP.
1. Match financial offers to the right consumer moments
Financial brands, retailers, and auto advertisers can use Experian financial audiences to support campaigns for credit cards, banking, lending, refinancing, insurance, and other financial products.
Example: A retailer launching a store credit card could combine loyalty, discretionary spend, and relevant financial audience options to reach consumers more likely to engage with the offer.
2. Build more relevant retail and consumer packaged goods (CPG) campaigns
Retailers and CPG brands can use purchase-based, predictive, seasonal, and shopper behavior audiences to reach consumers based on what they buy, how they shop, and when they are likely to purchase.
Example: A brand launching a new fitness beverage could combine health and fitness purchase behavior, gym visitation, and active lifestyle interests to reach consumers more likely to be receptive.
3. Reach high-intent auto shoppers
Auto marketers can use Experian Audiences to reach consumers based on known and predictive auto shopping behaviors, including in-market shoppers, current vehicle owners, electric vehicle (EV) intenders, aftermarket shoppers, and consumers interested in specific body styles, fuel types, or vehicle price ranges.
Example: An auto brand promoting a new SUV could reach likely SUV shoppers and refine that audience with household, lifestyle, or dealership visitation signals.
4. Build custom healthcare audiences for pharma campaigns
Healthcare and pharmaceutical marketers often require highly targeted audiences for specialized campaigns. Pharma brands can work with Experian to build custom audiences using approved partner data sources.
Example: A pharma brand launching a healthcare professional (HCP)-focused campaign could use approved partner data signals, such as provider specialty, treatment activity, or other campaign-specific criteria, to build a custom audience relevant to healthcare professionals. Experian can then help make that audience available for activation in the Adobe Advertising DSP, giving pharma marketers a simpler way to move from audience strategy to media execution.
5. Improve message and channel fit with Mosaic®, TrueTouchSM, and TV audiences
Experian’s specialty audiences, including Mosaic, TrueTouch, television, lifestyle, and mobile location audiences, can help advertisers go beyond basic targeting. Marketers can refine audiences based on lifestyle, channel preference, viewing behavior, ad receptivity, purchase style, and location-based signals to support more relevant campaigns across Adobe Advertising.
Example: A streaming service can use TV and lifestyle audiences to reach ad-supported streaming viewers, TV enthusiasts, or co-viewing households, then layer TrueTouch signals to align creative messaging with consumer preferences.
Why connected audience activation matters for advertisers and agencies
Advertising has moved toward connected solutions that bring data, identity, media execution, and measurement together to drive stronger results.
For agencies and marketers, this unified approach simplifies audience planning and helps turn strategy into scalable media plans.
Together, Experian and Adobe Advertising give teams access to trusted audiences, AI-powered tools, and connected workflows that improve performance across the media lifecycle.
