artificial intelligence marketing
PR Newswire
Published on : Dec 12, 2025
ZS is deepening its long-standing partnership with Salesforce by integrating its ZAIDYN® intelligence platform directly into Salesforce’s Agentforce Life Sciences, beginning January 2026. The collaboration is designed to elevate commercial and medical performance across the life sciences sector through advanced omnichannel orchestration, smarter field execution, and AI-powered recommendations.
The integration brings ZAIDYN’s life-sciences-native intelligence into Salesforce workflows, enabling teams to accelerate therapy delivery and operate with greater precision.
ZAIDYN Customer Engagement will embed rich, life-science-specific HCP insights directly within Salesforce. Reps and marketers can access context-rich intelligence to drive more personalized and compliant interactions, improving relationship quality and commercial impact.
With ZAIDYN Field Performance connected to Salesforce, organizations can optimize territory coverage, leverage dynamic deployment models, and build performance-driven incentive plans. Field teams will have clearer visibility into results, enabling them to address care gaps more effectively.
ZAIDYN enhances Agentforce with domain-trained agents that automate and recommend next best actions. Capabilities include:
HCP targeting and suggestions
Personalized content selection
Dynamic audience prioritization
Predictive next best actions
This empowers teams to anticipate needs, act faster, and scale decision support.
The rollout will support multiple approaches, including:
APIs
MuleSoft integration
Data Cloud packages
Agent deployments through AgentExchange
This ensures organizations can adopt the intelligence layer using their preferred technical model.
“ZS’s ready-to-use data and intelligence engine acts as an extension of Agentforce Life Sciences, allowing Salesforce users to seamlessly access deep industry insights from ZAIDYN,” said Tara Helm, VP Agentforce Life Sciences Strategy, Salesforce.
Jaideep Bajaj, Chairman Emeritus and head of ZS’s platforms and products business, added:
“When Salesforce is the chosen platform, ZS makes it work for life sciences. With ZAIDYN intelligence, we can strengthen field planning with the intelligence and orchestration of a life-sciences-native system.”
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