Reinforces company’s commitment to industry leadership in B2B data privacy and compliance

ZoomInfo, a prominent go-to-market platform, has renewed its TRUSTe Enterprise Privacy Certification and California Consumer Privacy Act (CCPA) Validation. This renewal showcases the company's dedication to maintaining the industry's most rigorous privacy and security standards.

• Privacy Certifications Overview:

  • ZoomInfo first attained the TRUSTe Enterprise Privacy Certification in 2020.
  • The platform has added the CCPA Validation in recent years, reinforcing its commitment to consumer data protection.

• TRUSTe and TrustArc Partnership:

  • TRUSTe, a subsidiary of TrustArc, is responsible for evaluating ZoomInfo’s privacy practices.
  • TRUSTe’s assessment includes 29 Enterprise Privacy Standards and 36 CCPA Readiness Controls, making it a comprehensive privacy evaluation.

• Ongoing Compliance and Evaluation:

  • TRUSTe monitors ZoomInfo’s compliance through annual recertifications.
  • A feedback mechanism is available to address privacy complaints, ensuring ongoing alignment with privacy frameworks.

• Responsible AI and GDPR Certifications:

  • ZoomInfo is one of the few companies to achieve the TrustArc Responsible AI Certification.
  • The company also holds the TrustArc GDPR Validation, enhancing its leadership in global data privacy compliance.

• Industry Impact:

  • These certifications provide ZoomInfo with a competitive edge in the B2B space.
  • Building robust privacy compliance programs is essential for companies to improve customer trust and transparency.

ZoomInfo’s renewal of the TRUSTe and CCPA certifications solidifies its leadership in B2B data privacy. By consistently achieving these industry-recognized certifications, ZoomInfo continues to prioritize privacy compliance and secure customer trust.