From earnings call summaries to podcast mentions, the expanded AI-driven signal library empowers sales teams to identify intent faster and close deals before competitors

ZoomInfo, a leading go-to-market platform, has expanded its universe of real-time signals to help businesses target accounts most likely to close a sale. ZoomInfo Copilot, powered by AI, offers layered analysis of high-value signals, moving beyond traditional lead generation methods. This innovative approach has led to significant improvements in sales performance, including higher engagement and more secured pipelines.

• Real-Time Signals for Smarter Selling:

  • ZoomInfo Copilot leverages real-time signals to personalize outreach and connect with prospects before they exhibit traditional buying intent.
  • Early adopters have reported impressive increases: 58% in engagement, 62% in email response rates, and nearly 25% more pipeline secured.

• Personalization and Context-Driven Insights:

  • Personalization Signals: Allow businesses to connect with prospects using context-rich insights, such as changes in C-suite leadership or hiring plans.
  • Comprehensive Context: AI-crafted emails can include tailored details like major funding rounds, M&A activities, or project announcements.

• Buying Signals that Drive Success:

  • Account Fit Score: Helps businesses identify accounts with the greatest potential for success.
  • Account Level Intent: Highlights target accounts actively researching intent topics, allowing sellers to prioritize prospects ready to buy.
  • Website Spike: Identifies target accounts visiting company web pages, signaling interest and readiness to engage.

• Additional Real-Time Signals for Outreach:

  • Earnings Call Summaries: Provide insights into company direction, allowing tailored sales strategies.
  • New C-Suite Leadership: Alerts sales teams to changes in leadership, indicating potential shifts in business focus.
  • Hiring Plans and Layoffs: Signal growth or reduction, helping sales teams customize outreach based on current business conditions.

• Efficiency Through AI-Driven Selling:

  • ZoomInfo Copilot consolidates signals from various sources, such as earnings call transcripts and intent data from TechnologyAdvice.
  • AI-powered recommendations guide sales teams on who to contact, when to reach out, and what to say, enabling faster win rates and better ROI.

ZoomInfo’s expanded real-time signals provide modern sales teams with critical insights, allowing them to target high-value accounts with precision and efficiency. By incorporating AI-driven recommendations, ZoomInfo Copilot empowers sellers to engage prospects at the right time, boosting sales performance, engagement, and ultimately, revenue growth. This signal-based selling approach offers businesses a competitive edge, transforming sales strategies and improving ROI.