Zeta Marketing Platform brings next-generation AI capabilities to enhance Yahoo marketing and amplify precision and reach for brands

Zeta Global and Yahoo have announced a strategic partnership to migrate Yahoo’s email marketing operations to the Zeta Marketing Platform (ZMP). This collaboration aims to enhance customer experiences and boost marketing effectiveness through AI-powered solutions.

Key Developments

• Migration to Zeta Marketing Platform (ZMP):

  • Yahoo’s marketing team will migrate its member database and marketing automation to the ZMP.
  • Zeta will facilitate billions of AI-powered personalized emails quarterly.

• Enhanced Customer Intelligence:

  • Integration of advanced customer intelligence to provide personalized marketing experiences.
  • Data-driven insights will inform strategic decisions on send times, content, and multi-channel engagement.

• Integration with Yahoo ConnectID:

  • ZMP now interoperable with Yahoo ConnectID to unify customer and prospect data across channels.
  • Enhances audience targeting capabilities within Yahoo DSP, streamlining benefits for clients.

• Intent-Powered Audiences:

  • Zeta Data Cloud’s interoperability with ConnectID enables the creation of unique intent-based audiences.
  • Advertisers gain comprehensive insights into customer intent, location intelligence, and psychographics for targeted marketing.

This partnership marks a significant step in Yahoo's transformation, leveraging Zeta’s innovative marketing technology and data capabilities. As both companies work together, they aim to set a new standard for personalized marketing and user engagement in a dynamic digital landscape.