New AI-powered feature streamlines the path from data collection to actionable insights with instant, tailored reports.

Zappi, a leading consumer insights platform, has launched AI Quick Reports, a new feature that transforms raw survey data into actionable reports instantly. This addition to Zappi's innovation suite of products bridges the gap between data collection and decision-making, enabling insights teams to quickly generate tailored reports that highlight both qualitative and quantitative consumer data, bringing the consumer's voice to the forefront of the innovation process.

1. Revolutionizing Insights with AI Quick Reports:

   • AI Quick Reports uses advanced large language models (LLMs) to automatically analyze research data.
   • This feature provides concise yet detailed overviews of qualitative and quantitative insights, saving time and making data more accessible.
   • Allows insights teams to make consumer-centric decisions faster by reducing the manual effort required to sift through data.

2. Enhancing the Innovation Process:

   • Integrated across Zappi’s suite of innovation products, including Activate It and Activate It Early, with plans to expand to key advertising tools.
   • AI Quick Reports offers a one-click solution to generate insights, providing an immediate head start in understanding how concepts are received, what needs optimization, and the reasons behind it.
   • Empowers teams to focus less on data management and more on strategic influence and innovation, keeping brands aligned with consumer expectations.

3. Benefits of AI Quick Reports:

   • Speed and Efficiency: Reduces the time between data collection and insight generation, enabling rapid decision-making.
   • Consumer-Centric Insights: Brings rich consumer insights into every decision, enhancing the ability to innovate at the pace of consumer needs.
   • Ease of Access and Distribution: Reports can be accessed directly on the platform or exported for sharing across the organization, facilitating collaboration and alignment.

4. Strategic Impact on Brands:

   • By automating the reporting process, AI Quick Reports allow brands to integrate consumer insights more deeply into their strategic planning and innovation cycles.
   • Supports insights teams in spending more time influencing strategy rather than managing research projects, fostering a more consumer-centric approach to brand development.

Zappi’s AI Quick Reports feature revolutionizes how insights teams handle consumer data, making the process of generating actionable insights faster and more efficient. By embedding advanced AI capabilities into its innovation suite, Zappi helps brands stay consumer-centric, aligning product development and strategy with consumer needs. As AI Quick Reports expand across Zappi’s tools, the feature promises to be a game-changer for brands looking to innovate at the speed of their customers.