Yieldmo, a leader in advertising innovation, has significantly expanded its intellectual property portfolio with newly awarded patents aimed at transforming how digital ads are experienced across devices. The patents span areas such as responsive creative formats, scroll-based video interaction, and adaptive behaviors that enhance ad responsiveness and relevance. These developments solidify Yieldmo's position at the forefront of creative AI and format intelligence in the ad tech industry.

Innovations from Yieldmo’s Latest Patent Expansion:

1. Unlocking Scroll-to-Control Video Navigation:

• Introduces scroll-based video seeking, enhancing interactivity with intuitive control.

• Playback continues from the last scroll position, aligning ad behavior with natural content consumption habits.

• Enables non-disruptive, high-engagement video units for mobile and desktop.

2. Redefining Storytelling with the New Pinhole Format:

• Extends Yieldmo’s unique Pinhole ad format with advanced animation and interaction design.

• Multi-stage reveals respond to scroll speed and direction, creating dynamic visual narratives.

• Shape-shifting overlays and behavior-triggered transitions allow for creative CTAs.

• Empowers brands to deliver immersive, behavior-aware storytelling through branded content.

3. Preparing for the Future of CTV Advertising:

• Patents now include creative foundations for Connected TV (CTV) ad formats.

• Innovations focus on non-intrusive, context-sensitive ad delivery tailored to living room screens.

• Lays groundwork for scaling responsive and respectful ad formats to CTV environments.

4. Scaling Cross-Platform Creative with AI-Driven Intelligence:

• Builds on Yieldmo’s commitment to format intelligence: creative ad formats that respond to environment and audience behavior.

• Supports mobile, desktop, and CTV campaigns with consistent brand experiences.

• Part of a broader strategy combining creative technology with performance insights.

With over 35 patents to its name, Yieldmo is setting a new benchmark in the convergence of creativity, AI, and performance advertising. These latest innovations signal a shift toward interactive, user-centered formats that work across platforms without sacrificing user experience. Yieldmo continues to pave the way for future-ready advertising, offering brands more intuitive and effective ways to connect with audiences through adaptive, intelligent creative formats.