New research shows strong correlation between managing information across an extended publisher network and an increase of 186% more clicks from Google

Yext, Inc., the premier digital presence platform for multi-location brands, has released its insightful Power of a Digital Presence Report. This comprehensive study showcases the remarkable finding that brands leveraging an extended publisher network witness a staggering 186% increase in clicks on Google. The report underscores the critical role of effective information management across diverse publishers in boosting discoverability and enhancing customer engagement.

1. Key Findings from the Report:

   • Brands utilizing an extended publisher network experience a substantial 186% rise in Google clicks.
   • Emphasizes the significance of managing information across various publishers for enhanced organic search performance.

2. Data Analysis:

   • Analysis of over 620,000 global locations across 15 industries within the Yext platform.
   • Locations syncing data with less than 50% of Yext’s network witness minimal website traffic from Google.
   • Locations syncing more than 75% of Yext’s network observe a remarkable 186% increase in website clicks.

3. Importance of Niche Publishers:

   • Smaller and niche publishers play a vital role in delivering superior organic search performance.
   • Brands must extend their focus beyond major publishers like Google, Facebook, and Apple for optimal SEO results.

4. Insights from Christian J. Ward, EVP, and Chief Data Officer of Yext:

   • Dispels the misconception of relying solely on major publishers for organic search success.
   • Stresses the significance of consistent and accurate brand presence across a broad network for enhanced discoverability.

5. Yext's Role in Digital Presence Management:

   • Yext serves as the leading platform for digital presence management, empowering multi-location brands to deliver consistent and engaging experiences across digital platforms.
   • Thousands of brands benefit from Yext's solutions for maintaining accurate and engaging digital experiences.

The Power of a Digital Presence Report by Yext unveils compelling insights into the impact of extended publisher networks on organic search performance. By highlighting the substantial increase in Google clicks achieved through effective information management across diverse platforms, the report emphasizes the pivotal role of a comprehensive digital presence strategy. With Yext's advanced solutions, brands can optimize their digital presence, drive engagement, and stay ahead in the competitive digital landscape.