XR Extreme Reach (XR), a global technology company that powers the creative economy, has announced an expanded partnership with Roku. This collaboration allows advertisers to link all ads on the Roku platform to performance outcomes, leveraging data to enhance targeting and creative effectiveness.

Partnership Overview

• Global Reach: XR’s network enables advertisers to deliver ads directly to Roku’s large-scale streaming platform.
• Performance Tracking: Advertisers can track engagement, conversions, and sales, gaining valuable insights for better campaign optimization.

Benefits for Advertisers

• Creative Effectiveness: Enhances the impact of creative content through intelligence and data-driven insights.
• Targeted Campaigns: Develops deeper segmentation for more precise targeting.
• Comprehensive Optimization: Enables more effective campaign optimization by linking ads to measurable outcomes.

Statements from Key Executives

• Jo Kinsella, President of SourceXR: Emphasizes the importance of creative in driving performance and the unique benefits of the partnership with Roku.
• Miles Fisher, Sr. Director at Roku: Highlights the ability to reach relevant audiences at scale and connect ads to critical business outcomes.
• Marc Johnston, COO at DirectAvenue: Discusses the improved targeting precision and campaign optimization resulting from the partnership.

Impact on the Advertising Industry

• Data-Driven Insights: Roku’s emphasis on data and immersive creative sets a new standard for TV ad performance.
• Enhanced Targeting: The partnership enables advertisers to reach audiences more effectively and achieve better performance outcomes.
• Future Prospects: This collaboration opens new possibilities for delivering impactful creative directly to target audiences.

The expanded partnership between XR Extreme Reach and Roku marks a significant advancement in linking ads to performance outcomes. By leveraging data-driven insights and enhancing targeting and creative effectiveness, this collaboration promises to revolutionize the way advertisers approach TV investments.