marketing reports
Wurl Unveils 2024 CTV Marketing Report: A Full-Funnel Approach to Maximizing Impact
Wurl Unveils 2024 CTV Marketing Report: A Full-Funnel Approach to Maximizing Impact
Business Wire
Published on : Aug 7, 2024
Report provides practical guidance for brand and performance marketers to maximize the effectiveness of their CTV campaigns
Wurl, a leader in the connected TV (CTV) industry, has published a new report titled A Full-Funnel Approach to CTV Marketing 2024. This comprehensive guide, developed in partnership with AppLovin and Adjust, explores the rapidly growing CTV landscape and its impact on both brand and performance marketing strategies.
Key Insights from the Report
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Growing CTV Ad Spend:
- Increased Investment: Ad spend on CTV is rising as both existing advertisers boost their budgets and new marketers explore the channel. Data from Adjust highlights a dramatic 300% increase in ad impressions on CTV devices for mobile app promotions in the first half of the year.
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The Full-Funnel Marketing Approach:
- Awareness Stage:
- Techniques: The report discusses methods to capture attention and create a lasting impact with CTV advertising.
- Consideration Stage:
- Strategies: It covers innovative ad formats and enhanced targeting to keep brands top of mind.
- Decision Stage:
- Tactics: Effective strategies to drive conversions, leveraging CTV’s performance marketing capabilities.
- Awareness Stage:
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Quantitative Insights:
- Viewer Retention: Data reveals that 8% of viewers are typically lost during ad breaks. However, emotionally and contextually relevant ads can reduce viewer loss by up to 60%, underscoring the importance of delivering positive ad experiences.
Expert Opinions
- Ron Gutman, CEO of Wurl:
- Comment: “CTV offers a unique channel for driving outcomes across every stage of the marketing cycle. Our collaboration with Adjust and AppLovin provides valuable insights that help marketers leverage CTV’s effectiveness throughout the buying process.”
Wurl’s report offers valuable guidance for brand and performance marketers looking to optimize their CTV strategies. By addressing each stage of the marketing funnel and providing actionable insights, the report equips marketers to enhance their CTV campaigns and maximize their impact.
