More than 1,000+ brands including Perry Ellis now use the offering to collect first-party data, personalize offers at scale, and drive revenue across owned channels

Wunderkind, the leading AI-powered performance marketing and identity platform, has announced a series of enhancements to its Autonomous Marketing Platform. These upgrades include an identity enrichment ecosystem, a cross-device graph, server-side tracking, and renewed privacy compliance. These innovations equip Wunderkind’s 1,000+ clients with powerful tools to recognize consumers, collect first-party data, and deliver enhanced, personalized experiences at scale.

Key Features of Wunderkind Identity:

1. Comprehensive Network:

   • Wunderkind Identity is designed for marketers, offering the most comprehensive network of owned first-party data to recognize and understand consumer behavior. Retailers such as Perry Ellis, Uniqlo, HelloFresh, and e.l.f. Cosmetics utilize Wunderkind Identity as a superior alternative to third-party cookie technology.

2. First-Party Insights:

   • Built on a robust foundation of first-party insights, including purchase history, website activity, and behavioral data, this system recognizes over 9 billion consumer devices and more than 1 billion consumer profiles annually, making it an essential tool for marketers.

Recent Updates Include:

• Unified Identity Graph:

  • Wunderkind’s PrivacyID consolidates emails, phone numbers, DeviceIDs, browsing history, shopping habits, and third-party identifiers into a single graph powered by proprietary machine learning algorithms, significantly increasing identity recognition rates.

• Server-Side Tracking:

  • This feature extends visitor recognition across multiple visits, enhancing onsite experiences through essential first-party cookies and ensuring a seamless customer journey across channels.

• Cross-Site and Device Identification:

  • Utilizing both probabilistic and deterministic methods, Wunderkind identifies traffic across sites and devices, pinpointing users down to an email address or phone number in customer databases.

• Identity Enrichment Ecosystem:

  • Advertisers can leverage identity frameworks like LiveRamp and UID2 for scalable, cookieless targeting in programmatic ads, while publishers convert unknown visitors into addressable audiences, boosting CPMs.

• Privacy Compliance:

  • In response to 78% of marketers struggling with first-party data collection due to privacy concerns, Wunderkind’s Identity provides a compliant solution that adheres to GDPR and CCPA, enabling responsible data collection.

Industry Context:

These enhancements are timely, as 47% of marketers are considering identity solutions, with 75% turning to first-party data collected directly through owned channels such as websites, email, and SMS. Wunderkind Identity monitors over 2 trillion behavioral signals annually, assisting marketers and publishers in identifying anonymous traffic, increasing email and text revenue, and powering personalized messaging at scale.

Wunderkind's identity solution is already driving over $5 billion in digital revenue for clients each year, reinforcing its status as a leader in the performance marketing sector. The company has been recognized as a “leader” in the G2 fall 2024 Grid® Report for Identity Resolution.

Testimonials:

“Even though Google decided to keep third-party cookies, we want to shift away from trackers and anchor to first-party data, allowing us to deliver a better, personalized customer experience across owned channels,” said Jay Nigrelli, EVP of Direct to Consumer at Perry Ellis International. “Wunderkind’s Identity solution just works. Their robust identity graph and comprehensive network enable us to recognize consumers, trigger relevant messages, and enhance customer experiences and revenue for our brand.”

“Wunderkind’s Identity solution has always been our secret sauce, leveraging AI and machine learning to identify visitors and their historical behaviors and buying habits,” noted Bill Ingram, CEO of Wunderkind. “This personalization helps create effective video, email, or text campaigns targeted to customer preferences. In light of the evolving privacy landscape, we have built on this foundation with privacy and compliance best practices that will set us apart in the market.”