The widely used SaaS solution joins WP Engine’s suite of web enablement technology adding more power and flexibility for customers

WP Engine, a global leader in WordPress products and solutions, today announced its acquisition of NitroPack, an all-in-one SaaS solution designed to enhance site speed and performance metrics, including Google's Core Web Vitals.

• Acquisition Announcement: WP Engine acquires NitroPack to enhance its website performance capabilities, integrating intuitive automation for frontend site speed optimizations.
• Market Expansion: NitroPack’s technology will be incorporated into WP Engine’s offerings, benefiting over 219,000 websites with improved performance.

Technological Integration

• Comprehensive Solution: NitroPack offers a single solution that replaces multiple optimization tools, providing advanced performance improvements and ease of use without requiring technical expertise.
• WP Engine Chairwoman and CEO Heather Brunner: "NitroPack exemplifies the technical ingenuity and performance optimizations required to meet today's online demands. We are excited to add this technology suite to WP Engine's industry-leading WordPress platform and products."

Innovative Customer-Driven Results

• Page Speed Boost: Initially introduced to WP Engine customers, NitroPack's proprietary optimization technology led to significant improvements in Google Lighthouse scores, including a 34% average improvement in desktop scores and a 132% average improvement in mobile scores.
• Customer Success: OfficeRnD experienced a 12.5% boost in key page conversions and a 10% increase in overall website conversion rate after implementing NitroPack, with mobile performance scores improving to over 90, enhancing SEO visibility and user experience.

Leadership Insights

• NitroPack Co-founder and CEO Georgi Petrov: "Our partnership with WP Engine has highlighted our shared vision and values. We are both passionate about making websites faster, and this acquisition is the culmination of a relationship built on trust and mutual commitment to innovation."

Differentiated Technology

• Advanced Features: NitroPack’s technology includes proprietary speed algorithms, advanced caching, and a built-in global CDN, enabling faster load times without the need for coding or developer resources.
• WP Engine SVP and Chief Product Officer Ezinne Udezue: "NitroPack’s technology makes it easier to ensure faster load times while giving developers time back to focus on more important projects. The acquisition will enable WP Engine’s customers to harness this technology more broadly, tailoring NitroPack's features to their specific site needs."

About WP Engine

WP Engine is a global provider of premium WordPress products and solutions, empowering businesses to create exceptional digital experiences. With a commitment to innovation and performance, WP Engine supports a diverse clientele, from small businesses to Fortune 100 companies.

The acquisition of NitroPack by WP Engine represents a significant advancement in website performance optimization. By integrating NitroPack’s advanced technology into its comprehensive platform, WP Engine is set to deliver unparalleled performance improvements and user experience enhancements.