WMX unveils SONAR, a fully managed AI-driven programmatic solution refined over a decade, delivering precision and proven success across industries.

WMX, a pioneer in digital marketing innovation, has officially introduced SONAR, a fully managed programmatic advertising solution designed to offer brands unparalleled precision, efficiency, and performance. After a decade of behind-the-scenes optimization, SONAR is now available to a broader market, providing a white-glove experience led by WMX’s programmatic experts. This advanced solution empowers brands to navigate the complexities of digital advertising, ensuring optimized ad spend, targeted engagement, and privacy compliance.

1. SONAR’s Key Features and Benefits

• Data-Driven Targeting: SONAR leverages first-party data, geographic targeting, and custom audiences to reach the most relevant consumers, maximizing ad spend.
• Omnichannel Reach: Campaigns are delivered seamlessly across various digital platforms, from desktops to connected TVs, ensuring a cohesive consumer experience.
• AI-Powered Optimization: Real-time AI analysis ensures campaigns are continually optimized for maximum efficiency and results.
• Privacy-Centric Approach: SONAR helps brands stay compliant with tightening privacy regulations, offering alternative targeting methods to stay effective post-cookie era.

2. Human Expertise Meets AI Precision

• SONAR’s unique blend of AI technology and human oversight sets it apart from fully automated solutions.
• Programmatic experts fine-tune campaigns, providing real-time insights and strategic adjustments for better targeting, placements, and creative elements.
• This synergy between human intelligence and AI enhances campaign success and ensures objectives are met or exceeded.

3. Navigating the Privacy-First Future

• With cookies becoming obsolete and privacy regulations tightening, SONAR offers future-proof, privacy-compliant solutions.
• Brands benefit from targeting innovations that respect consumer privacy without compromising on performance.

4. SONAR’s Competitive Edge

• Platform-agnostic, SONAR leverages best-in-class technology from top vendors while delivering tailored, scalable strategies.
• This flexibility allows SONAR to adapt to a variety of industries, from retail and hospitality to entertainment and travel, ensuring optimal results for any brand.

SONAR’s launch marks a significant advancement in programmatic advertising, blending AI-powered precision with expert human oversight to drive meaningful impact. With its privacy-centric approach, omnichannel reach, and unparalleled flexibility, SONAR provides brands with the competitive edge they need to succeed in today’s digital landscape.