The new AI-powered tools include a new image generator, an object eraser, and an image editor with the ability to add and replace objects, empowering users to level up their site's visual content

Wix.com Ltd., a leading SaaS platform for website creation, management, and growth, has announced the launch of three new AI-powered image enhancement tools. These tools—AI Image Creator, Object Eraser, and AI Image Editor aim to help users produce high-quality, customized visual content, significantly improving the website-building experience.

New AI-Powered Tools

1. AI Image Creator

   • Technology: Powered by Stability.ai, this tool uses AI-assisted image generation to create high-quality images.
   • Functionality: Users can input text prompts to describe the desired image, which the AI then generates in various styles, including photo, painting, cartoon, and sketch.
   • Benefits: Reduces time and cost associated with creating images, providing multiple style options optimized for web use.

2. Object Eraser

   • Technology: Utilizes AI to enhance image quality by removing unwanted objects.
   • Functionality: Users can easily erase objects without needing prompts or professional photo editing skills.
   • Benefits: Simplifies image modification, allowing users to achieve desired visuals effortlessly.

3. AI Image Editor

   • Technology: Allows users to edit images by adding or replacing elements using prompts.
   • Functionality: Users can highlight specific areas in an image and use prompts to change details, such as converting a wooden table to marble.
   • Benefits: Ensures high-quality, aesthetically matching images, simplifying the editing process.

Enhancing User Experience

These AI-powered tools represent a significant advancement in user-centric design, aligning AI technology with user needs. By integrating these features, Wix continues to address common challenges faced by users in website creation and management. The tools are designed to work seamlessly within the Wix platform, ensuring users don't need to leave the site for professional-grade image editing.

Leadership Insights

• Ido Kosover, Head of Media at Wix: "These AI-powered features underscore our commitment to providing users with powerful tools that simplify the website creation process while ensuring professional-quality results. By harnessing AI, we're not only enhancing quality but also saving users from the hassle and expense of hiring professional photo editors. Users can now edit their images professionally without leaving the platform."

Commitment to AI Innovation

Wix has a long history of integrating AI into its platform, consistently expanding its offerings to empower users. These new tools join Wix's suite of AI-powered features, reinforcing the company's dedication to maximizing AI's potential in web development.

The launch of the AI Image Creator, Object Eraser, and AI Image Editor tools highlights Wix's commitment to innovation and user empowerment. These tools not only improve the quality of visual content but also streamline the website-building process, making professional-level image editing accessible to all users.