The inaugural report reveals key trends and challenges in the evolving agency landscape

Wix.com Ltd., the leading SaaS website builder platform globally, has partnered with Agency Hackers, a prominent community for independent agencies, to release the Agency Forecast Report. This comprehensive report examines the current state of the agency landscape, highlighting key trends, emerging challenges, and new opportunities that are shaping the marketing industry.

• Insights from Industry Leaders:

  • The report draws on insights from over 80 agency leaders worldwide, providing a broad perspective on the challenges and opportunities facing agencies today.
  • The overall confidence level among surveyed agency leaders averaged a robust 6.6 out of 10, reflecting resilience and optimism in a dynamic business environment.

• Key Findings from the Report:

  • Talent Acquisition Challenges: 72% of agencies identify talent acquisition and retention, especially in tech roles, as a significant challenge.
  • Exploring New Opportunities: 62% are actively seeking new market opportunities or niche offerings to expand their services.
  • Client Demand Shifts: 55% report increased client demand for shorter contracts or project-based work, indicating a shift in client-agency relationships.
  • Marketing Investments: 75% plan to boost investments in their own marketing efforts to enhance visibility and attract new clients.
  • Strengthening Client Relationships: 55% focus on strengthening existing client relationships as a primary growth strategy.
  • Revenue Growth: 42% of agencies experienced revenue growth in the past six months, demonstrating resilience amidst challenges.

• Expert Commentary:

  • Kobi Gamliel, Head of Agency Growth at Wix Studio, emphasizes the importance of adaptability and strategic foresight for agencies: “Identifying future trends is vital for an agency's success, and at Wix Studio, we're helping them stay ahead of the curve by innovating new products that elevate the quality and efficiency of their output.”
  • Ian Harris, Founder of Agency Hackers, highlights the resilience of independent agencies: “Agencies are finding practical ways to stay competitive and future-proof their businesses. While uncertainty persists, agencies are evolving to meet it head-on.”

• Agency Hackers Community:

  • Founded in 2017, Agency Hackers connects a diverse mix of marketing agencies specializing in various areas, including digital marketing, web development, branding, and design.
  • The community fosters collaboration and knowledge-sharing among agencies, helping them navigate the ever-changing landscape of the marketing industry.

The Agency Forecast Report sheds light on the evolving challenges and opportunities within the marketing industry, providing actionable insights for agencies aiming to thrive in a competitive environment. As agencies adapt to changing client demands and market conditions, the collaborative efforts of Wix.com and Agency Hackers offer invaluable support in navigating this dynamic landscape.