digital transformation
Published on : Nov 21, 2023
With its new suite of attendee management features, Planned now makes it possible for anyone to manage a corporate event from sourcing to registration, in one simple, modern platform.
Years ago, Cvent launched the first registration tools for trained, professional corporate event planners. Although these tools remain well-adapted for the largest, most complex events such as trade shows, they are overly complex for the majority of events, especially the ones booked by occasional planners.
Up until now, these users were stuck managing their attendees' RSVPs, hotel room reservations, and dietary preferences manually or through disconnected 3rd-party tools that would not connect to their company's stack. This process is not only time-consuming for planners stuck repeating tasks in multiple tools, it also makes it impossible for procurement teams to monitor attendance and room block attrition.
Planned's new features include:
"We want to support all event planners in their mission to bring people together. There's no reason why corporate planning tools shouldn't be as great as the ones we all use to plan our personal events and trips," says Marc-Antoine Bonin, CEO and co-founder of Planned.
"Anyone in a company can be asked to plan an event, but not everyone knows how to navigate all the steps and policies. We offer a simple tool that guides planners and allows procurement teams to deploy cost-saving-focused processes. That's how we save our clients hundreds of thousands of dollars a year."
As the next-generation event management platform, Planned contributes to accelerating the digital transformation of the Meetings & Events industry. With an average 9.6 CSAT, Planned helps procurement deploy their M&E program at scale, across small and large events, saving an average of 13% on its clients' multi-million dollar event budgets. As a result, the company has seen explosive year-over-year customer growth.