Wipro VisionEdge+ allows retailers to enhance customer experience and drive incremental ad revenue within physical stores

Wipro Limited, a leading technology services and consulting company, has unveiled Wipro VisionEDGE+, an enhanced retail transformation platform developed in collaboration with Cisco and AT&T, utilizing Amazon Web Services (AWS). This platform aims to revolutionize the retail industry by unlocking the full potential of the retail media network.

1. Key Features of Wipro VisionEDGE+:

   • Enhancing customer experience with interactive displays
   • Driving incremental revenue through programmatic advertising and digital endpoints
   • Centralized control and seamless content tracking across multiple platforms
   • Creating an omnichannel platform for virtual try-ons and 'endless aisles'

2. Technology Partnerships and Leveraging:

   • Utilizing Cisco's intelligent network solutions for secure connectivity
   • Leveraging AT&T's network infrastructure for reliable data transmission
   • Harnessing AWS's cloud computing services for data analytics and machine learning capabilities

Wipro VisionEDGE+ represents a significant advancement in retail technology, offering retailers and brands a comprehensive platform to enhance customer experiences, drive revenue, and deliver engaging in-store interactions. With strategic partnerships and cutting-edge technology, Wipro is poised to transform the retail landscape and capitalize on the evolving trends in the industry.