digital asset management
Published on : Jun 30, 2023
WideOrbit, a market leader in broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the company’s flagship broadcast media ad traffic operations platform. Already the solid foundation from which US local TV and radio broadcasters manage, execute, and scale ad traffic, WO Traffic v23.0 introduces key benefits to stations and station groups, helping generate new revenue, reduce costs, and improve efficiency with enhanced spot-level order validation, streamlined material approvals, the convenience of multi-select for mass import of Material Instructions, and more.
WideOrbit remains committed to investing in its core product and working closely with customers to deliver benefits that positively impact their operations, improving existing processes and finding innovative ways to help media companies navigate a rapidly changing industry landscape. The newest release of WO Traffic introduces significant improvements to the user experience, streamlining workflows to improve efficiency and productivity.
“We have received some great features from WideOrbit upgrades in the past but the benefits of WO Traffic v23.0 are some of the best we’ve seen,” said Pam Friesen, Traffic Manager at Griffin Media. “Our manual effort for displaced spots alone has been cut by half the time. Traffic and Sales are both very excited to work with the new features.”
“WideOrbit is committed to continuous innovation and investment in our core products,” says Susie Hedrick, WideOrbit President and Managing Director, Traffic Systems. “Each of the enhancements introduced in WO Traffic v23.0 work together to deliver benefits such as improved workflow efficiency and ease of use, helping our customers accomplish more in less time.”
Highlights of WO Traffic v23.0 benefits include:
Clients can realize further benefits from the following additional enhancements to WO Traffic v23.0: An added process to receive and view lift impressions for ads not replaced on a stream when using WO Traffic’s Addressable Ad Replacement; Digital Orders enhancements; new Placer conflict and override tools for managing oversell of bookends; an optional process at log finalization for creating up to 7 days of automation-ready playlist files for use in the event of an emergency; an Electronic Material Instructions Trial tool that allows users without a license to “test drive” the module by creating their own simple Electronic Material Instructions records and importing them.
WO Traffic v23.0 is now available for general release. Please contact WideOrbit for more information on how to upgrade your existing version or to learn more about WO Traffic.