In an era when marketers are drowning in traffic data but struggling to turn clicks into customers, White Peak Marketing thinks it has the fix. The Reno-based agency will debut MaximizeOS™, a fully managed marketing service designed to convert more traffic into revenue, at the upcoming B2B Marketing Expo in Las Vegas (Oct. 15–16).

The service aims to help businesses move beyond the outdated “traffic-first” mindset and focus instead on what really matters: maximizing conversions, customer lifetime value, and ROI in a digital world increasingly shaped by AI.

MaximizeOS: Playing Offense in an AI-Driven Market

MaximizeOS isn’t just another marketing dashboard. White Peak bills it as an end-to-end managed service, engineered to:

• Personalize buyer journeys in real time

• Boost conversion rates and average order value

• Cut down time-to-purchase

• Extend customer lifetime value

The timing couldn’t be better. With ad costs climbing and generative AI eating into organic search traffic, marketers face mounting pressure to justify spend. MaximizeOS promises to help businesses squeeze more growth out of every click—without burning through budgets.

A Stage and a Statement

White Peak’s CEO, Tim Woda, will drive home the company’s message during his talk, “#ShiftHappens: Digital Marketing Has Changed. Play Offense While Others Panic,” on Oct. 15 at 1:15 PM in Theater 8.

Woda doesn’t mince words: “The digital marketing landscape has shifted, and most marketers haven’t. While advertising costs skyrocket and AI cannibalizes organic traffic, many businesses are chasing traffic instead of fixing what happens after the click. That’s a fatal mistake.”

His session will offer a blueprint for adapting—personalizing buyer journeys, targeting mid-funnel audiences with SEO, and using AI to create demand before prospects even know they need it.

Why It Matters

MaximizeOS underscores a larger trend in martech: moving from volume metrics (traffic, impressions) toward verified outcomes (conversions, revenue, lifetime value). Competitors like HubSpot, Salesforce, and Adobe have been rolling out AI-powered tools in similar directions, but White Peak’s positioning is more direct: hands-off for clients, all-in on ROI.

With its launch at the Expo, White Peak is betting that businesses are ready to stop panicking over AI-driven disruption and start using it to their advantage.

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