Mestel's appointment follows the company's first acquisition and product expansion to become a website experience platform

Webflow, the premier visual development platform renowned for crafting dynamic websites sans coding, proudly announces Craig Mestel's appointment as its inaugural Chief Financial Officer (CFO). This strategic move underscores Webflow's commitment to bolstering its executive team as it embarks on a trajectory of global expansion and product diversification.

1. Webflow's Evolution: Over the past decade, Webflow has empowered diverse teams, ranging from startups to industry giants, to effortlessly construct, host, and oversee mission-critical websites.

2. Portfolio Augmentation: In April, Webflow made headlines with the acquisition of Intellimize, an AI-driven platform amplifying website personalization and optimization capabilities. This addition enhances Webflow's comprehensive suite, combining intuitive site creation, robust content management, hosting, and advanced personalization tools, empowering marketing teams to innovate autonomously.

3. Meet Craig Mestel: With an illustrious career spanning two decades across finance, engineering, operations, and marketing in high-growth tech ventures, Craig Mestel assumes the CFO mantle at Webflow. His tenure at GitLab, where he spearheaded financial planning, catalyzed go-to-market strategies, and steered profitability, underscores his prowess in driving exponential growth. Noteworthy is his instrumental role during GitLab's transition to a publicly traded entity, coupled with pivotal stints at Upwork and Google.

4. Strategic Vision: Vlad Magdalin, CEO and Co-Founder of Webflow, hails Mestel's appointment as pivotal in Webflow's evolution, citing his adeptness in propelling product-led growth and orchestrating SaaS go-to-market strategies. Mestel echoes this sentiment, expressing eagerness to fortify Webflow's market presence and accelerate innovation, affirming the company's mission to democratize web development.

As Webflow embarks on an era of unprecedented growth and global outreach, the induction of Craig Mestel as CFO underscores its commitment to driving innovation and accessibility in website management. With a seasoned leader at the financial helm, Webflow is poised to redefine the digital landscape, empowering businesses worldwide to unlock their full online potential.