Weave, a leading customer experience and payments platform, has launched an enhanced Email Marketing tool tailored for small- and medium-sized healthcare practices. This new tool aims to empower practices with limited marketing resources by simplifying email creation, enabling personalization, and supporting patient engagement to drive growth.

New Features of Weave’s Enhanced Email Marketing Tool

1. Customized Domain

   • Emails are sent from the practice’s own domain, boosting deliverability, enhancing brand trust, and reducing the chances of messages landing in spam.

2. Intuitive Email Composer

   • The drag-and-drop interface allows for easy customization, with options to add dynamic fields, file attachments, and embedded digital forms for seamless patient interactions.

3. Advanced Templates and Stock Image Library

   • Users can access a diverse selection of pre-designed email templates and high-quality stock images, allowing them to create visually engaging emails effortlessly.

4. Generative AI Assistant

   • Practices can generate tailored email content using AI for campaigns, such as end-of-year promotions and holiday greetings, saving time while ensuring relevance.

5. Audience Segmentation and Filtering

   • This feature enables practices to target specific patient groups with advanced filtering, making it easy to send relevant messages to the right audience.

6. Multi-location Campaign Management

   • For practices with multiple locations, the tool provides a unified interface to manage campaigns across locations, simplifying oversight and consistency.

7. Comprehensive Campaign Dashboard

   • The real-time dashboard shows open rates, clicks, and unsubscribes, offering insights into engagement and campaign success.

Quote from Weave’s Leadership
Branden Neish, Chief Product and Technology Officer at Weave, shared, “Our upgraded Email Marketing tool gives users greater flexibility and control over their campaigns. We’ve made it easier than ever for practices to connect with their patients and clients in meaningful ways, while maintaining a professional brand presence.”

Weave’s enhanced Email Marketing tool offers small and medium-sized healthcare practices a robust, user-friendly platform to build professional email campaigns. With features that support customization, segmentation, and real-time performance tracking, Weave is enabling healthcare businesses to improve patient engagement and strengthen their brand presence.