VNTANA is the first to integrate with Amazon's 3D publishing API, enabling brands to quickly upgrade their product pages to 3D and enable View in Your Room and Virtual Try-on

VNTANA, a leader in 3D asset management technology, announces integration with Amazon's 3D publishing API.

This partnership allows brands to scale 3D and augmented reality (AR) content on Amazon product pages, revolutionizing online customer engagement.

Benefits of 3D and AR on Amazon

• Amazon's 2022 study reveals significantly higher conversion rates for products with AR or View in 3D features.
• Sellers can now upload 3D models instead of traditional 360-degree images, enabling richer listing experiences like View in Your Room and Virtual Try-on.

VNTANA's Contribution

• VNTANA facilitates brands in uploading existing 3D scans or models from design programs like Keyshot, 3DSMax, Modo, and others.
• Automates conversion to Amazon-compatible standards, allowing bulk submission to upgrade all product display pages to 3D and AR swiftly.

CEO Statement

• Ashley Crowder, CEO of VNTANA, emphasizes the significance of 3D and AR in digital commerce and B2B sales.
• Highlights VNTANA's mission to democratize 3D technology for manufacturers and enhance online consumer connections.

Technology and Optimization

• VNTANA's API-first digital asset management platform and Intelligent Optimization algorithms manage large 3D design files for web display.
• Simplifies the creation and publishing of 3D models across Amazon, eCommerce platforms, and Google search without requiring specialized expertise.

Impact on Industry

• The integration expands opportunities for manufacturers to engage digital consumers effectively through immersive product experiences.
• Saves time and costs associated with 3D content creation and deployment, benefiting brands across various industries.
• VNTANA's collaboration with Amazon marks a significant advancement in leveraging 3D and AR technologies for enhanced online shopping experiences.
• Empowers brands to adopt innovative digital strategies effortlessly, driving higher engagement and conversion rates on Amazon and beyond.